Speed, coverage, or price - what do you look for most when choosing a carrier?

Speed, coverage, or price - what do you look for most when choosing a carrier?
According to the latest survey by research shop Jefferies, the number one priority for carrier subs is network performance and reliability (46%), followed by monthly costs (30%), while unlimited data plan was cited as most important by only 8% of those surveyed, and those were skewed heavily towards the Sprint camp. 

Until recently, it seemed that you can't have your cake, and eat it too, as a vast and speedy network requires significant capital outlays that have to be recouped with higher prices. Now that the bulk of 4G LTE investment has been done by carriers, and all eyes are on the "5G" upgrades, the unlimited data or prepaid plan pricing has started to even out to some extent, especially for family offers

That is why we wanted to ask you what is the most important feature for you in a carrier network and the respective plan costs to access it - speed, coverage and reliability, or pricing - and we are deliberately excluding the "all of the above" option.

Speed, coverage, or price - what do you look for most when choosing a carrier?

Speed
9.22%
Coverage/reliability
62.47%
Price
28.31%

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