Sony wants to ship 65 million Xperia units next year

Sony wants to ship 65 million Xperia units next year
For its next fiscal year starting in April 2014, and running through March 2014, Japanese OEM Sony has a goal. The company wants to ship 65 million smartphones over those 12 months which would be a 55% gain from the 42 million Xperia units expected to be shipped in the current fiscal year. The information comes from sources inside the vendor's supply chain.

Sony plans on offering more phones powered by Qualcomm Snapdragon processors and lower priced models that have MediaTek silicon inside. In addition, next year Sony will release its first smartphone powered by the Firefox OS. This model will be aimed at developing countries and the low to mid-range portion of the smartphone market. That, of course, will be in addition to the mid to high end Xperia models Sony will release, that are driven by Android.

The sources also indicate that Sony will be handing out orders to a trio of Taiwan based OEM/ODMs such as Arima Communications, Compal Communications and Foxconn/FIH Mobile. Each of those companies will be responsible for the production of 2-4 Sony Xperia handsets each. For fiscal year 2014, the three contract manufacturers will see orders from Sony increase 50% over the 2013 fiscal year, based on information from the sources.

source: DigiTimes

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29 Comments

1. md227a

Posts: 228; Member since: Mar 20, 2012

I'm not sure of the global roll out! But here in the US better get on more carriers then T Mobile.

13. Shatter

Posts: 2036; Member since: May 29, 2013

It is not Sonys fault. Most of the Xpiera phones support all the US LTE Bands + WCDMA bands for 4g on the GSM carriers. Sony just refuses to let them ruin their phones by putting carrier bloat on them.

14. MartyK

Posts: 1043; Member since: Apr 11, 2012

I truly hope they keep all that crap off their beautiful phone, They still need to make their phones with more Bands/Radio (include CDMA). Also, bring in that sexy Z1 to the States also!

15. papss unregistered

Either they want sales or they don't. Truth is that they can't compete without the carriers and their nonsense. If that is the true reason I can understand but they don't have much choice.

19. akki20892

Posts: 3902; Member since: Feb 04, 2013

It's call confidence. Keep it up Sony.

2. smallworld

Posts: 517; Member since: Jul 13, 2012

They can do it. But they would sell much more if they really tried more in the US.

3. N-fanboy

Posts: 543; Member since: Jan 12, 2013

Ambitious, I like it! If they keep binging in the good stuff with thinner bazels. and with the release of the ps4 i don't see why not.

7. Chris_Bakke

Posts: 246; Member since: Jan 23, 2013

What does the PS4 have to do with Xperia smartphones?

8. starandmountain

Posts: 53; Member since: Apr 01, 2012

@Chris A lot. Look at SS. They sell a lot more appliances thanks to their brand recognition.

10. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

With your thinking old xperias should have been dominating because PS1/2/3 is so much recognised. Especially in the days of PS2 no other console was even near it. Why didnt sony (sonyericsson) phones sell well back then?Its two separate divisions. Yes it gives the company good name but nothing to do with phones. If Sony doesnt MARKET their phones as well as Samsung they aint gonna ship anything. And not selling phones all all USA networks cause USA is the worlds biggest high end smartphone market. Samsung is dominating not cause S4 is better than Z1/LG G2/HTC ONE but because it spends more money on marketing, and very good marketing. Microsoft is more recognised than sony and samsung combined. But it cant sell even 1/10 of samsung phones...

20. romeo1

Posts: 816; Member since: Jan 06, 2012

If im correct sony ericsson did really well with the phones like the k-series and the w-series. They just messed up with the support with the x1 /x10(mini) and people lost faith in the brand while the arc/neo etc. They crawled up with support and the phones where pretty fast for there time. When Sony took over the stock of ericsson they stepped their game up. Last year the s then the t. this year the z and the z1. If they keep this up next year they would do allot better cause people choose the z or z1 cause they want a "premium" android phone and the users are usually glad they chose these phones wich make choosing a second xperia more likely

25. KINGJUAN27

Posts: 210; Member since: Jul 02, 2012

Your comment is making a lot os sense! Bravo! ;)

5. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Without releasing their phones for all American carriers, it can be a little bit difficult. And also i think Sony must start building its own OS instead of using Firefox. It can be a great idea. Sony OS can be named XOS (Xperia OS).

28. boosook

Posts: 1442; Member since: Nov 19, 2012

Another OS starting from zero with no apps and used by only one brand? It would be a suicide. Even Samsung cannot afford to ditch Android, let alone Sony!

6. livyatan

Posts: 867; Member since: Jun 19, 2013

This makes sense.. as the market starts to shape up a strong alternative to Samsung, Sony is naturally fitting into place

9. Atlas

Posts: 158; Member since: Apr 15, 2012

Wouldn't it be March 2015?

12. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

With Samsung, Apple, LG, Huawei and ZTE in their way, I wish them all the luck they can get, this is going to be entertaining to watch either way...

16. Immolate

Posts: 310; Member since: Jun 17, 2011

"Sony wants to ship 65 million Xperia units next year" And I want to take a job as my company's boondoggle location tester for $1.25M per year.

17. alex_

Posts: 3; Member since: Sep 30, 2013

You guys are so rude to each other.

21. papss unregistered

Your very first post has nothing to do with phones? I find that more offensive.

26. ngikngok

Posts: 11; Member since: Sep 17, 2013

how about you? you always trolling this site since your very first post. Get over it you retarded trolls !

22. InspectorGadget80 unregistered

If SONY wants to ship that many units they need to FOCUS ON THE U.S. MARKET. Put their device on every carrier/pre paid if they want to achieved that goal "MAKE BELIEVE". Still getting the Z1

23. jb4674

Posts: 145; Member since: Apr 05, 2013

Sony needs to offer their phones with subsidies so that they can truly take the market by storm. Supply and demand is only going get you so far when your flagship device costs 700+ USD. If the phones were subsidized, who wouldn't want to get their hands on Sony's flagship device for $299-$499?

24. DLanor1107

Posts: 31; Member since: Apr 01, 2013

I think Sony is the dark horse in the competition, they may not be the best but still they manage to remain stable and slowly claim the top... what i want to see is for them to push their products in US Carriers, that will really help them.... a lot.

27. oOps..

Posts: 34; Member since: Jul 26, 2013

Bring it on IPS LCD

29. lallolu

Posts: 732; Member since: Sep 18, 2012

They can do i since they have a wide range of good phones right now. Not to mention the xperia z1 mini where they made it possible for android lovers that do not like big phnes to have a high end phone in a 'small' body.

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