Sony sold a record 10 million Xperia smartphones last quarter

Sony sold a record 10 million Xperia smartphones last quarter
Sony has just posted its financial results for the third quarter of 2013 (fiscal Q2 for Sony) and sales of its Xperia smartphones have continued growing and reached a record 10 million units. This is a significant increase over the 8.8 million smartphone sales Sony registered in the same period last year, and up from 9.6 million in the quarter ending in June 2013.

Sony gave the Xperia Z an honorable mention as it drove sales of the company’s smartphones and ranked in the top three revenue-makers in over 20 countries. The Xperia Z1 started selling in October and that’s why it is not included in the listing.

At this pace, Sony expects to reach its target of 42 million smartphones sold for the fiscal year (ending in March 2014). This basically means that Sony expects an even stronger Holiday sales quarter and a good but not record-breaking beginning of 2014.

Still, Sony Group as a whole (including Sony’s other businesses like TV and other appliances) cut its profit forecast by 40% down from 50 billion yen to 40 billion yen. The downgrade comes after Sony re-evaluated performance of its camera and PC divisions.


source: Xperia blog

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24 Comments

1. cezarepc

Posts: 718; Member since: Nov 23, 2012

Good going Sony!

9. ijklmnop

Posts: 18; Member since: Oct 10, 2013

Too bad nokia will takeover them next quarter.(q3=8.8mil) Take note wp haters

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You contributed nothing to this article so far. Congrats.

20. donfem

Posts: 708; Member since: Mar 30, 2011

Haters do what they do best, Hate.

15. alterecho

Posts: 1106; Member since: Feb 23, 2012

Too bad MS will takeover Nokia :( Just the thought of MS taking over Nokia is unacceptable.

19. livyatan

Posts: 867; Member since: Jun 19, 2013

Nice trolling. Comparing Sony Xperia sales with Nokia Lumia sales is basically comparison between Xperia Z high end high margin phone (almost half of all Sony phone sales was the Xperia Z model ), and the Lumia 520 entry level dumping price zero margin phone (more than half of all Lumia sales). This is further evident from the fact that Sony smartphone division is the only part of Sony that is financially even, while the Nokia smartphone division is the only part of Nokia that was in red last quarter.

21. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

there gaming devision if would be even if they get less fancy with the specs so they can sell their stuff comptetively they;re already loosing money from the price they're selling it at

2. fouadqr

Posts: 326; Member since: Nov 21, 2012

Sony 10 million & Nokia sold 8.8 million .. now i want to see those legends on top 5 :(

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

U just got my words dude.

3. jb4674

Posts: 145; Member since: Apr 05, 2013

Good job Sony, keep it up!

4. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Keep it up. They need to improve on Displays, first thing.

7. Amir1 unregistered

the next 2 xperia flagships in the Z line most likely to bring much better display in terms of viewing angles.

5. SAYED-EJAZ

Posts: 225; Member since: Oct 10, 2013

Now all they do to improve thier TFT display & small bezel and optimise software to enchance camera and battery

6. Miracles

Posts: 560; Member since: Aug 31, 2013

I want to see more smartphones in the US. Don't just stay in Europe and Asia. Also need to hire better people for support, especially in the US cuz they suck. I called in with questions, they couldn't answer any and they were straight forward questions. Go Sony.

8. zuckerboy

Posts: 898; Member since: Dec 22, 2011

wow good news. good design and good built quality has been awarded. Keep it up sony

10. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Sony ur the best!!!!!!! SONYY

13. xperiance

Posts: 44; Member since: Oct 22, 2013

So...which phone was a better success?? Htc one or xperia z?? Considering the fact that z saved sony and one did nothing to save htc...(don't get me wrong..i know that one is far more superior compared to z...but im asking about the success...)

18. pyradark

Posts: 895; Member since: Jun 10, 2012

One is great but Z got the attraction!!

16. pyradark

Posts: 895; Member since: Jun 10, 2012

10M unit sold with 4 Billion income!!! Thats why they are 3rd in revenue. Imagine if they sold 20M units they can have 8 Billion profit which match sammy and apply!!

17. InspectorGadget80 unregistered

Amazing numbers sony, thanks for my Z1. And release more handsets in the u.s. carriers

22. alaahershy

Posts: 34; Member since: Jan 02, 2013

SONY is Hot

23. rickysam

Posts: 44; Member since: Jan 07, 2013

wow wow wow 10million r u kidding sammmy is selling say i million every day

24. Amir1 unregistered

you are funny. big improvements come over time. the results are GREAT for sony mobile, next year sony will sell more, the next year after that even more, etc. if sony continues to go up like this then in few years they will definitely be in the top 3. there's no reasons for them not to be in top 3 as they are always bringing better and better devices to the market. i can't wait for Xperia Z2 to come. it's going to be a BEAST. samsung won't stay on top forever.

25. rickysam

Posts: 44; Member since: Jan 07, 2013

mm yea i knw it takes time but my point is that 10 million is not a big number may be record for sony but the pace of growth isnt that big it will take may be another 10 years for sony to even sell half of mobiles which sammy n apple sell

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