Sony sells 8.8 million smartphones, narrows loss in Q2 2012

Sony sells 8.8 million smartphones, narrows loss in Q2 2012
Sony posted its financials for the second fiscal quarter of the year and we are starting to see things slowly turn around for the Japanese giant. After a slow first quarter in the red, Sony narrowed down losses to $198 million on $20.5 billion of total revenue in Q2 2012.

This might not seem like a huge advancement, but if you put it in the context of a $312 million loss last trimester and $350 million in the red in the same period last year, it is definitely a sign of improvement. That’s welcome news for Sony’s new chief executive Kaz Hirai and we are curious to see whether the company will be able to clear its focus on core businesses and turn profitable after the disastrous 2011.

Sony sold 8.8 million smartphones in the second quarter of the year, and that’s a fairly steady growth for the company. This smartphone boom however eats out Sony’s cameras and camcorder business. Sony admitted there is "a contraction of the low-end of the market resulting from popularization of smartphones."

Sony continues restructuring and expects to slash 10,000 jobs to optimize its costs this year.

source: Sony (PDF)



1. XPERIA-KNIGHT unregistered

We've got to do something Sony.....Keep up the hard work and just use some common sense and give consumers what they're looking for in your phones..........just listen to peoples interest and all will be well Drop the alphabet game and start thinking of good names, that will be a start of catching peoples eyes.........Then you must bring your phones to EVERY carrier in the US! that is not just limit your phones to "just at&t".......put them on all the carriers and we will definitely see improvements :) Much love Sony

2. wendygarett unregistered

why drop the alphabet game? it is sony only strategy to survive lol and I'm anxiously wanna own that xperia T :)

10. MeoCao unregistered

Sony has great design but they make the same mistake as HTC: not aggressive enough marketing. Sony, this is not beauty contest, this is strip tease club and you have to be a little .. well .. "nasty" to clean the customers' wallets.. Just like SS.

16. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Couldn't be explained better.

20. blingblingthing

Posts: 974; Member since: Oct 23, 2012

Exactly. The web is littered with great samsung ads. Lebron with a Galaxy Note II, seeing the cast of inside the NBA with the same phone, the Next big thing is already here with the Galaxy S3

3. josephnero

Posts: 782; Member since: Nov 16, 2011

good.really wanna see sony become the top dog

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Provided they make competing specs that will make the average user brag about the awesome power , like Samsung

5. Coolkid

Posts: 25; Member since: Nov 01, 2012

@phonearena Also mention the fact that Sony's is officially no.3 now, right after Samsung & Apple... Pls don't miss it...

6. bipinm

Posts: 124; Member since: Oct 07, 2012

That is great news....Especially for the Sony Fans... :)

7. darac

Posts: 2156; Member since: Oct 17, 2011

Yay. Welcome back Sony - world's third ranked smartphone vendor! No one listened to me when I was pointing out how Sony is making a steady progress with its Xperia lineup. This is more than double the entire quarterly WP sales. BTW, I think Sony has a huge hit on their hands right now - the Xperia Tipo. It took more than a month for my order (backup phone to my sgs 3)to finally arrive due to initial shipment shortages.

13. AbhiD

Posts: 843; Member since: Apr 06, 2012

Yup... as a hardcore sony fan i am absolutely delighted to see Sony become the world's third ranked smartphone vendor! what's amazing is that Sony achieved all this without any huge marketing or huge carrier support(like samsung and others have in US) !!!

17. JamesHunt

Posts: 37; Member since: Oct 01, 2012

It will not remain at no.3 for long, unfortunately. It seems Nokia is getting a lot of attention recently. with lumia 920 and other devices it can regain its lost places in coming quarters. Today cheap lumia 510 also went on sale in india for Rs 9999 only.I think in next quarter we will see nokia in 3rd or 4th place atleast...

18. darac

Posts: 2156; Member since: Oct 17, 2011

Oh i don't think Nokia can manage some math. Their last quarterly smartphone sales were 6.5 million of which SYMBIAN still held the most part..given that sybian is free falling, Nokia WP sales alone should reach 6-7 million to get close to Sony which will score above 9 million in the next report. But i actually see Sony falling back despite of that. It's LG (Nexus 4 enough said)who will overtake it, and possibly ZTE too. Here's my smartphone sales prediction for the next report: 1. Samsung 55-63 million 2: Apple 45-50 million 3. LG 9-10m 4. Sony/ZTE 8.5-9.5m 5. Huawei 7.5-8.5m 6. Nokia/HTC 6.5-7.5m

21. schecter7

Posts: 99; Member since: Apr 20, 2012

Well, I think Sony's numbers will actually go up this quarter considering the new releases like V, T, TX, etc. Nexus 4 will surely bring LG back in the game though. It'll be an interesting quarter. We're gonna have to wait and see. By the way, how's the tipo? I'm planning to get Tipo dual as a backup.

27. darac

Posts: 2156; Member since: Oct 17, 2011

Honestly my Tipo is barely used. It's not even on. But for what it is I have no complaints. Feels very sturdy and trusty yet stylish. Also I really like the UI

28. schecter7

Posts: 99; Member since: Apr 20, 2012

Cool! Thanks.

26. bipinm

Posts: 124; Member since: Oct 07, 2012

i will admit 920 have hype...but we have xperia T to compete it..The bond Phone...

8. optimus2

Posts: 1; Member since: Nov 01, 2012

when sony will consider about battery back up? they make gorgeus phones but battery life is soo less.. :(

15. AbhiD

Posts: 843; Member since: Apr 06, 2012

actually... battery life of Xperias is not less... it's on par with others. it may sound weird but battery life in sony phones show huge improvement after the initial period of 2-4 weeks( i don't know what it is but it does happen) My xperia s too behaved in the same way...!!!

9. darac

Posts: 2156; Member since: Oct 17, 2011

..actually, looking at that chart, I think Sony mobile division is the only one making profit right now. Very low PlayStation Vita sales.. they should ditch that and move it to smartphone obviously

11. adjou

Posts: 106; Member since: Jul 06, 2010

I do hope they focus on the smartphone side of things. Ditch the vita and focus making a portable gaming phone device thing! :P

12. vickygamit

Posts: 52; Member since: Aug 16, 2012

growth bcoz they are away from patent trolls

14. Lawliet

Posts: 160; Member since: Jul 02, 2012

This is good news indeed. ^^

19. ryq24

Posts: 875; Member since: Oct 17, 2011

i wonder what sony phone was the bestseller? sony should do what samsung does with their flagship phone galaxy s3. making them available to more market asap. there are still a lot of countries that does not have the xperia t/tx. sony concentrate only on western countries and china while letting other countries wait for 2 to 3 months. by that time, interest have waned already.

22. jsdechavez

Posts: 807; Member since: Jul 20, 2012

i want 2nd gen xperia play... a phone ps vita this time..

23. aco96

Posts: 244; Member since: Oct 12, 2012

I want new walkman phone with stereo speakers :(

24. InspectorGadget80 unregistered

SONY IS doing very well on their mobile division. I just can't wait till i buy the XPERIA TL on AT&T after that I'll buy the XE-5 SONY CAMERA

25. mydi.maus unregistered

com'on sony pick up the pace, sony dance!!

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