Samsung's takeover of Heathrow Airport's Terminal 5 was blown out of proportion

Samsung's takeover of Heathrow Airport's Terminal 5 was blown out of proportion
On Friday, we told you about Samsung's plan to takeover Terminal 5 at London's Heathrow Airport for two weeks. According to the original story, starting on Monday, Terminal 5 is supposed to be transformed into one giant ad for the Samsung Galaxy S5 with changes made to all digital screens, and signs so that they all will be promoting Samsung's flagship phone. The terminal itself is to be renamed "Terminal Samsung Galaxy S5".

While it sounds like a fabulous way for the manufacturer to spread the word about the model, the truth is that Samsung's "takeover" of the terminal has been over-exaggerated. After the U.K. press complained about the promotion, and nervous travelers expressed fears about getting confused, the airport released a statement that called the whole thing a "tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy S5'." Heathrow said that Samsung had merely rented some space for a promotional campaign.


To make it clear, Samsung is not taking over Terminal 5 at Heathrow, but is paying for advertising space that any other company could rent. The confusion took place because of Samsung's press release which said that Samsung was re-branding the terminal and would be taking over "the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the launch of its iconic Galaxy S5 mobile."

source: AndroidCentral

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29 Comments

1. Beijendorf unregistered

That actually makes a lot more sense.

2. Ashoaib

Posts: 3243; Member since: Nov 15, 2013

Lolz... samsung is good at creating hype

11. Miracles

Posts: 560; Member since: Aug 31, 2013

More they like they over-exaggerate their press release and technically LIED to everyone to create hype. Typical Samsung.

15. maccess

Posts: 742; Member since: Jan 16, 2013

butthurt detected..

17. Miracles

Posts: 560; Member since: Aug 31, 2013

Only tellin what im seein...I do own samsung products. Im no hater by any means. But they do that.

21. camera531

Posts: 346; Member since: Jun 30, 2012

Or maybe that was the plan until everyone freaked out and complained, so Samsung pulled back and scaled down the promotion.

23. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmao. butthurt alert. three thirty three thirty. butthurt alert.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"After the U.K. press complained about the promotion..." I wish the US press wasn't the docile little servant of the corporations. Not that the UK press is some paragon of independence and ethics. But the US press is just so fascist that it's laughably tragic.

4. Tizen007

Posts: 575; Member since: Jan 07, 2014

God, looks like Sammy's got the world under its thumb if they can influence the neutral stance of the press.

6. Beijendorf unregistered

Having the press revolt against you is the exact opposite of having the press under your thumb.

24. The13thKing

Posts: 849; Member since: Feb 26, 2014

yet, it's all marketing. and successful marketing.

5. tech2

Posts: 3487; Member since: Oct 26, 2012

I think this whole news of confusion has done more marketing in UK then the actual ad campaign itself.

7. galanoth

Posts: 428; Member since: Nov 26, 2011

Does everyone hate Samsung that much that they automatically jump to the worst case scenario?

8. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Heathrow is a FANTASTIC airport. Good Samsung didn't completely ruin a part of it :)

9. maherk

Posts: 6645; Member since: Feb 10, 2012

I had to stop there 3 times in the past 4 years, and every time I step there I feel like I am in a big jungle, I almost missed my plane last time I was there, and to make it worst, British airways lost my daughter's stroller. Anyways, anyone with a little bit of common sense would've realized that there is no way on earth a terminal would be renamed for couple of days.

10. Sauce unregistered

One word: Airport

12. tech2

Posts: 3487; Member since: Oct 26, 2012

Lol....how could you get lost for British Airways flight there is just one terminal (5) for BA. Enter the gates take a train to terminal thats it. :/

14. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

BA uses 3 too. If I remember right, terminal 3 is for inside European flights and 5 for longer distance. At least that's how it was for me last summer. But yeah it's almost impossible to get lost the routes are so well marked. All the walls and floors in the routes connecting terminals are in purple it's just so easy to follow

13. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I've been there twice and I was always so impressed by it. It's so clean and modern. And although it's one of the biggest airports in the world, I have never seen so quick security controls and everything was just so well organized. It might be the best airport I've been at!

16. maherk

Posts: 6645; Member since: Feb 10, 2012

I am not saying it sucks, of course it is one of the best, if not the best, I am just saying what I experienced. When I finally found my flight, they actually made us (me, my wife, and lil daughter) pass immediately without waiting since we have a baby with us.

18. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Yeah, well it sure is big.

20. tech2

Posts: 3487; Member since: Oct 26, 2012

lol....When you have to take a train to get your flight INSIDE an airport, its not called 'big' its GIGA-NORMOUS !!!!! :D

25. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmaooooo. I would imagine you walking in, imagining sony ads and pics everywhere along with angel-ish light coming from above and calm opera music, then devilish SAMSUNG ads appear with metal music and a pigeon sh*ts on your head. what a life ey?

26. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Emm, that would be you, right? Just the other way of course. I'm not such a die hard fanboy as you hapoen to be. I would prefer an airport with as little adds as possible, and from as many different companies as possible.

27. The13thKing

Posts: 849; Member since: Feb 26, 2014

lmaoooo ohh yes I could notice that. spamming every Samsung article and being a butth*rt. And you say you're not a die hard fanboy? heyy did you get your Z2? ah never mind maybe when Z7 shows up next year.

28. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

... You're brain power keeps on surprising me. You know there's a clear difference in being a fanboy of a certain company and not liking all of a certain companys products? I'm not butthurt at all. Instead I'm happy with what I have. I'll get it tomorrow or Tuesday. I would have gotten it already, but apparently the carrier messed up my order.

19. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

If Apple did this at Heathrow planes would collide and digital screens would short-circuit, thereafter, Apple would release an official statement insisting that, "there is nothing wrong, you're just flying the wrong way!"

22. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmfao That was funny and true +1

29. techperson211

Posts: 1280; Member since: Feb 27, 2014

Good 1!!

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