Samsung's Bixby crossing borders, now headed for the midrange A series

Samsung's Bixby crossing borders, now headed for the midrange A series
Samsung's Bixby voice assistant is still somewhat a divisive topic. Some are willing to wait it out and see if it unfolds into a useful service, others are annoyed by the redundancy of having a feature that is well covered by the already existing Google Assistant and doubly annoyed by that hardware button, which Samsung constantly tries to force you out of remapping.

Whether you like it or not, it seems Samsung is really pushing for Bixby to become a big deal on its devices. The Galaxy A7 (2017), which was released for international markets back in January, has finally launched in South Korea. Everything about the phone's hardware and software is the same, save for one thing — it now has Bixby.

It's nowhere near as prominent, as it lacks a hardware Bixby button, and there's no Bixby Voice (but then again, half of the world is still waiting for that one). This is not the first time we see a “base” Bixby on a phone, too — the Galaxy Note FE, a.k.a the non-exploding relaunched Note 7, also launched recently in South Korea with a “mini” Bixby on board.

This could mean one of two things — either Samsung is planning to impose its voice assistant on more of its midrange devices in the near future and is just having a practice run in its home country now; or it's really only going to have a “base” Bixby experience for its devout fandom in South Korea. We're pretty sure that a ton of international users would prefer that second option, but still — voice your opinion in the comments. Do you want to see Bixby on your Galaxy midranger?

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Related phones

Galaxy A7 (2017)
  • Display 5.7" 1080 x 1920 pixels
  • Camera 16 MP / 16 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 1900 MHz
  • Storage 32 GB + microSDXC
  • Battery 3600 mAh(23h 3G talk time)



1. buccob

Posts: 2975; Member since: Jun 19, 2012

This Bixby thing feels like "ChatOn"... A redundant service that will fail among users and then forgotten... It's such a shame that Samsung insist on stopping users from remapping the button to their liking, it would be much better for a lot of people to quickly open Google Now, Music, Browser, Calculator, etc...

4. VasiliS7

Posts: 202; Member since: Jan 10, 2017

Hands free app. It's something you will need it in near future and you don't know yet. Bixby is your finger laguage. It's a very big deal.

2. iushnt

Posts: 3122; Member since: Feb 06, 2013

It's going coming.

3. apple-rulz

Posts: 2197; Member since: Dec 27, 2016

Bixby will end up in the Tizen realm, used only for low end phones, home appliances and Gear watches. Samsung will continue to defer to Google to handle the more important tasks like major OS and AI.

5. cmdacos

Posts: 4265; Member since: Nov 01, 2016

Thanks for your educated insight lol

6. Saioofi

Posts: 344; Member since: May 23, 2014

"I wish my phone had Bixby." -said no one ever

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

The A series is more precisely upper midrange... not just midrange!

8. Odiin

Posts: 373; Member since: Apr 23, 2013

No never!

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