Samsung wants to sell 200 million smartphones in 2012

Samsung wants to sell 200 million smartphones in 2012
Samsung took over as the biggest smartphone maker in the third quarter of 2011, and just last quarter went past Nokia as the largest phone vendor (including feature phones) globally, but it doesn’t plan on stopping there. Samsung expects to sell over 200 million smartphones in 2012, according to Samsung’s mobile division President JK Shin.

This would boost Samsung’s global smartphone market share to between 23% and 24%, up from the 21.1% it held in 2011.

Samsung is not releasing official phone sales numbers, so these estimates are welcome as they give a broad idea about how accurate analysts’ calculations are. In the first quarter of 2012, Samsung sold nearly 44.5 million smartphones, moving right on track to the 200 million goal, according to Strategy Analytics.

Samsung is also putting increased focus on software and this is something we saw in the Galaxy S III, but the importance of software was also underscored by Samsung’s JK Shin. 

source: Marketwatch via BGR



1. love_to_hate

Posts: 4; Member since: Apr 12, 2012

sammy will be the no.1 smartphone maker in the univese...

2. hateftotti

Posts: 232; Member since: May 03, 2011

Actually it is right now;)


Posts: 4851; Member since: Apr 13, 2012

And along with,,,, HTC SONY LG MOTO .....

3. twens

Posts: 1180; Member since: Feb 25, 2012

Am soo happy for samsung right now.....may there continue the good as top smartphones at cool prices.Godbless sammy

4. CharlieAtInfinity

Posts: 253; Member since: Apr 10, 2012

Oh Samsung if only you would have given 12 MegaPixel camera in S3 with RGB AMOLED screen 2GB RAM or even 1.5 GB RAM and a better design, the target would have been much easier!! :D

13. wendygarett unregistered

Good news!!! The next phone SGS4 will have 16mp camera, RGB AMOLED+ 5.3inch screen, 3gb RAM with 4ghz quadcore exynos 5series. 128gb of internal memory with 4000mah battery. And the biggest update is they replace touchwiz into SENSE 5.0!!!

5. android_hitman unregistered

SGS3 is a fail!! i am really dissapointed..

7. CharlieAtInfinity

Posts: 253; Member since: Apr 10, 2012

I agree with you... BUT Maybe they are working on Note 2 or might be they want to push Galaxy Note so they kept the specs of S3 lower than expected... Who knows but there is definitely some sort of business plan behind this!!!


Posts: 4851; Member since: Apr 13, 2012


11. wendygarett unregistered

the only goal for samsung is to become top of the smartphone thats all... no ICS update for other phone? SHUT UP AND DONT BUY!!!

9. snowgator

Posts: 3621; Member since: Jan 19, 2011

Is it me, or were people's expectation for the GS3 a little too high? This wasn't a iPhone 4 to the 4S, or a Droid X to the Droid X2. I think it has a great chance to be a great phone.

6. darac

Posts: 2156; Member since: Oct 17, 2011

it's a reasonable estimation, even conservative. they should easily sell around 55m per quarter when sgsIII takes off on all markets, and with their booming sales of low end galaxies in developing countries.

8. snowgator

Posts: 3621; Member since: Jan 19, 2011

Very few companies do high end, premium handsets as well as Samsung. They have really nailed the Galaxy series the last two years, and they have recieved a great rep for that. And it is earned. However, few companies do lower end models worse. Take a look at some of the worst reviewed devices of the same two years, and it is dominated by the cheaper Samsung models. If they want to continue to be the top seller, that is an area they need to improve. Enough bad on the bottom will begin to erode the good rep they earned from the top, and another company may start to eat away at that lead.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

snow, you are definitely right about their low end. its still pretty shabby. there are a few good sets like the exhibit2 thats pretty decent, but thats not the norm. However, I dont completely agree with the bad eating the good. Quite frankly, Samsung was a junk phone company until the SGS1. Then the repeat awesomeness of the SGS2 and then the Note really put them on the map with everyone as a killer hardware guy.. all the while they were still making those junk phones. Basically they have improved their rep 10 fold on 3 phones without changing the rest of their line up. Their focus is on the high end now. They keep the low end cheap to sell in emerging markets, but they make all of their money (and fame) off the Galaxy's and Notes. They are good enough that the rest just seem to ignore the cheap part of the line up.


Posts: 4851; Member since: Apr 13, 2012

The S3 sales won't be no way near S2 sales. What an !!!UGLY!!!! !!!CURVE!!!! Looking phone..... And it'$ long like the oneX. WTF "why long and curvy for".... I'm much happy with the S2!

14. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

I'm dissapointed with s3.

17. ivanko34

Posts: 617; Member since: Sep 04, 2011

I like my galaxy note but i would buy a galaxy note 2


Posts: 4851; Member since: Apr 13, 2012

IVANKO I was thinking ov buying the note, or should I wait For the note2!? I've just bought the oneX and was thinking Ov selliing it, I'm confused, don't no what do do.....

18. tward291

Posts: 559; Member since: Feb 14, 2012

The ONe x is the better of the 2 better build quality on the one x and just looks better i just cant do platic. especially if your paying 300 bucks for the phone,or 600+ for full retail price

20. tedkord

Posts: 17415; Member since: Jun 17, 2009

It's a tradeoff - plastic back, but I get a microSD slot and removeable battery, plus SAMOLED. I love HTC Sense, and the One X is a nice phone, but if I had to choose, I'd go SGSIII. And, the plastic is sturdy, not cheap weak plastic. And didn't I read somewhere its the same material as the One X back, just a different texture? All this talk about how ugly the phone is doesn't matter. Function is more important than form. If you just care about the design and looking cool with your phone, buy an iPhone.

21. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Good luck samsung im sure you will achieve your goals. I never regret of buying your products especially when I bought the original galaxy tab, it was my 1st experience of a real android device. With the launchedof galaxy s3, im sure it will boost your sales.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.