Samsung took over as the biggest smartphone maker in the third quarter of 2011, and just last quarter went past Nokia as the largest phone vendor (including feature phones) globally, but it doesn’t plan on stopping there. Samsung expects to sell over 200 million smartphones in 2012, according to Samsung’s mobile division President JK Shin.
This would boost Samsung’s global smartphone market share to between 23% and 24%, up from the 21.1% it held in 2011.
Samsung is not releasing official phone sales numbers, so these estimates are welcome as they give a broad idea about how accurate analysts’ calculations are. In the first quarter of 2012, Samsung sold nearly 44.5 million smartphones, moving right on track to the 200 million goal, according to Strategy Analytics.
Samsung is also putting increased focus on software and this is something we saw in the Galaxy S III, but the importance of software was also underscored by Samsung’s JK Shin.