Samsung unveils Bixby 2.0 as it tries to catch up with the competition

Samsung unveils Bixby 2.0 as it tries to catch up with the competition
The second generation of Samsung's virtual personal assistant Bixby was announced today during the manufacturer's developer conference in San Francisco. Bixby will now "act as the control hub of your device ecosystem," meaning that like Amazon's Alexa and Google Assistant, the smart appliances found inside your smart home can be controlled with the latest version of Bixby. 

To allow Bixby to be able to turn on and off items like a smart thermostat or a smart lamp, Samsung will release its new Bixby software development kit, making it available to developers starting today. The manufacturer adds that Bixby will appear on Samsung televisions sold in the U.S. and South Korea. Regardless of what device you access the virtual personal assistant on, Samsung promises that it will be much better at processing natural language and predicting user needs.

After launching Bixby in March with the Samsung Galaxy S8 and Samsung Galaxy S8+, the assistant failed to catch the imagination of Sammy's customers. The dedicated Bixby button on Galaxy handsets has been disabled by the company after users worried that they might accidentally activate it. Samsung still refuses to allow Galaxy owners to remap the button (possibly to open rival Google Assistant).


While Bixby now supports 200 more languages, Bixby 2.0 still has the same tough competition that the first-gen version faced. Siri, Cortana, Google Assistant and the high-flying Alexa are well ahead of Bixby when it comes to name recognition by the public. The two month delay that Bixby faced in the states didn't help, as the assistant had trouble understanding English. Now, it is up to Samsung to give Bixby unique capabilities that will attract those who usually use one of the other assistants. That is easier said than done.

source: Samsung

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27 Comments

1. nikhil23

Posts: 438; Member since: Dec 07, 2016

It has a delayed launch but it sure is very powerful. Look at any youtube comparisions to see it blow away GA and Siri. IMO for generic searches GA > Bixby to control your device and everything else Bixby > GA

10. apple-rulz

Posts: 2046; Member since: Dec 27, 2016

Wait, you prefer Google for generic searches, yet you wrote “It” (Bixby) blows away “GA” (Google Assistant). So why are you even using Google Assistant?

18. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

He was saying that there are YouTube comparisons that show Google Assistant losing to Bixby, but that his own personal opinion is still that Google Assistant is better for generic searches. You can hold your own opinion but still admit there is evidence to show the contrary. It would be like saying "I can show you comparison videos that show that Car A is better than Car B and Car C, however in my opinion I still think Car C is my preferred choice."

21. nikhil23

Posts: 438; Member since: Dec 07, 2016

Like Dr. Phil said, there are numerous videos showing Bixby is superior. In my opinion, bixby is a better assistant than GA but I don't consider bixby as an AI. GA is more of an AI that evolves as I use it. So if I want an answer to a question, I use GA whereas if I want to request uber or change setting, then I use Bixby. why choose one when you can get the best of both worlds.

12. themobileupdates

Posts: 36; Member since: Oct 05, 2017

Nice laying

2. apple-rulz

Posts: 2046; Member since: Dec 27, 2016

Bixby is just an assistant who’s purpose is to aid those with dexterity challenges in using their device. In no way, shape or form can it challenge Google, let alone Siri, in the realm of queries, no matter how well some YouTube shills edit their videos to say to the contrary. Throw in a speech impediment, and Google soars to the top of the AI pack. Bixby is a neat feature, but even Samsung realizes it it’s current state of being its woefully behind all others. Hopefully Bixby 2.0 will address the queries problems, as well as better understanding different styles of pronunciation, speech difficulties, etc.

4. southernzombie

Posts: 355; Member since: Jan 17, 2017

Your opinion about a Samsung feature honestly means very little especially considering your username is "apple-rulz." Although to your credit you didn't dump on samsung as much as you usually do.

5. apple-rulz

Posts: 2046; Member since: Dec 27, 2016

Considering I use Bixby every single day, in truth mainly to get points towards Samsung Pay, and I use Siri every single day to control Apple Music, that actually means I’m in a better position than most to offer a real opinion. I have first hand experience, I’m not relying on a YouTube “expert” or a “tech columnist” to tell me what’s what.

14. tedkord

Posts: 17318; Member since: Jun 17, 2009

Oh, that's right. You've got a "Note 8." that you definitely bought from Samsung, and aren't lying about. You bought it because you think Samsung phones lag, have horrible quality and a terrible user experience (as you often say), so naturally you immediately bought one. Believe him, everyone. He's only been limited for trolling a couple of times, and his other account banned. Full credibility here.

15. apple-rulz

Posts: 2046; Member since: Dec 27, 2016

Teddy I should be paying you rent, what with all the space I’m taking up in your mind.

16. tedkord

Posts: 17318; Member since: Jun 17, 2009

Just like everyone else who knows you, you matter very little to me. I simply find your transparency amusing. You're like Trump, you think people believe anything you say, no matter how obvious the lie.

19. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

LMAO LMAO! Great post.

8. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

Well said. Bixby is friggin awesome, and it's in its infancy. Give it the time to mature like Google and Siri have, and watch. It's already miles ahead in execution integration. Siri came out in 2011, and still needs hella work.

6. cmdacos

Posts: 4122; Member since: Nov 01, 2016

First of all, Google is firmly at the top of the AI heap already with nó one else close. There's no room to soar... Secondly Bixbys goal right now is to live beside GA and enhance the user experience which it does in spades. Samsung is fully aware that they will never have the data required to keep up with Google as is the same case with any other AI platform.

9. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

And man does it enhance the UE. I love Bixby, it comes in very handy.

23. Vyshak75

Posts: 78; Member since: Mar 03, 2016

I hope Samsung will add Bixby in Gear S3... It would be awesome...

22. iushnt

Posts: 3086; Member since: Feb 06, 2013

R u saying Siri is even better than google? Actually Siri the worst of AI Assistant in my opinion and I use it daily. Google Assistant is unmatched.

3. worldpeace

Posts: 3129; Member since: Apr 15, 2016

"In no way, shape or form can it challenge Google, let alone Siri" But Siri is far behind GA (https://www.phonearena.com/news/Siri-vs-Bing-vs-Google-AI-experts-score-the-most-artificially-intelligent-assistant_id98691 )

7. cmdacos

Posts: 4122; Member since: Nov 01, 2016

Siri is behind everything. My dead grandmother gives better responses and is more reliable

11. HansP

Posts: 542; Member since: Oct 16, 2011

It doesn't matter how bad products Apple sells to gadget bloggers, they'll still call them the most innovative products since sliced bread.

13. themobileupdates

Posts: 36; Member since: Oct 05, 2017

loved the article

17. ph00ny

Posts: 2027; Member since: May 26, 2011

There is a big void that Bixby can fill quicker than GA Home appliances. Samsung will just add bixby to all of these along with tizen

25. sleepypandaeyes

Posts: 371; Member since: Apr 12, 2015

Hope I get Bixby on my a5 2016 and S6 edge plus.

26. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Wish they put it on Tab S2 8 so I can see what all the fuss is about.

27. DnB925Art

Posts: 1167; Member since: May 23, 2013

The perfect thing would be Bixby + Google Assistant working together. Bixby to control all the phone features but it coordinates with Google Assistant for all the search, controls of Home Automation and other devices, and AI and ML things.

* Some comments have been hidden, because they don't meet the discussions rules.

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