Samsung to focus on entry-level and mid-range phones to win the market over, insiders say

Samsung to focus on entry-level and mid-range phones to win the market over, insiders say
At this point, it's clear that Samsung is sitting on the fence and waiting for consumers to rule out whether it should remain the undisputed global leader in terms of smartphone sales or give up its dwindling supremacy and step down in favor of one of its worthy contenders. 

Its newest high-end devices, the Galaxy S6 and the S6 edge, are already shaping up to be more interesting to the wide public than last year's Galaxy S5, but a recent report from South Korea claims that the local phone slinger will actually focus on the entry-level and mid-range phone segments in order to regain its former dominance over the industry.

According to Korea Herald, some local industry insiders regard the recent release of several new device lineups - the Galaxy A, Galaxy E, Galaxy J, and the Z families - as a clear message: Samsung wants to boost its market positions by first reclaiming the entry-level markets and slowly going up the hierarchy chain. 

Many of the representatives of the new low-end phone lineups are mainly targeted for the Chinese and Indian markets (the Tizen-powered Samsung Z1, for example). Of course, winning these over will be a complicated task - said markets are already as competitive and populated as it gets, with numerous China-based manufacturers offering devices on par with Samsung's for lower prices.



1. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Good, go get Snapdragon or Mediatek and ditch that crappy Spreadtrum.

2. arch_angel

Posts: 1651; Member since: Feb 20, 2015

ikr lol

9. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Or maybe Samsung should make an entry level Exynos.

12. arch_angel

Posts: 1651; Member since: Feb 20, 2015

that would be a smart move as long those exynos carrying low-mid ranged phones have a good price as well.

19. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

Samsung sucks in low end and midrange, until recently, it changed with the introduction of A3, A5 and A7. These are beautiful and nicely specd phones

20. verbalize

Posts: 150; Member since: May 03, 2013

I think they should stick with the low and midrange phones. The Galexy S6 ( edge) is a good start for them to improve that midrange phone direction.

3. arch_angel

Posts: 1651; Member since: Feb 20, 2015

seems every oem is focusing on there low-mid ranged devices

7. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

What about Apple?

10. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Maybe when Hell freezes over.

13. arch_angel

Posts: 1651; Member since: Feb 20, 2015

i r8 that lol

11. arch_angel

Posts: 1651; Member since: Feb 20, 2015

spec wise apple's phones are already mid range lol. they just keep improving on what they have had for years now, just so they can have a phone that performs well while keeping production at a minimum 200$. all they care about is making money, apple could make a killer phone if they'd just spend a little extra money.

16. TyrionLannister unregistered

"Specs wise Apple phones are mid-range. " LOL.

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

There phones are already mid-range and the low-end is the older models. They don't make a high end flagship phone.

4. Doakie

Posts: 2478; Member since: May 06, 2009

My goodness it's alphabet soup. Those names don't hint me in as to what level is what, and I keep up with the phone industry. The Joe Blow equivalent in India or China won't know which one is better.

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

So you have to keep the prices correct to compete with chinese brigade.

6. Neros

Posts: 1016; Member since: Dec 19, 2014

Their entry and midrange devices are usually crappy and overpriced. Only the high-end devices are good.


Posts: 202; Member since: Dec 08, 2012

Indeed, but there's one thing that's interesting - it seems that their old, S2 era low-ends somehow worked more smoothly than their current low-ends, at least if we're talking about user interface. I had both Galaxy Mini 2 (GB) and Galaxy Young (JB) and the former felt somewhat more responsive and smooth, as well as it's bundled apps. Perhaps it's just me, I don't know.

8. NotAGeek

Posts: 279; Member since: Jan 26, 2014

I have hopes that samsung will make good sales from the S6 and the S6 edge.But if they want to be successful in low segments,just put better specs or give a rock bottom price

14. MrET1

Posts: 110; Member since: Jan 29, 2015

I think they should bring out a nice Moto G like device in the J serie, Something like a J5 with Moto G like specs and price that would do them good. Last year they had a device that had alot of potential, the S3 neo but it didn't become much of a succes.

17. bubbadoes

Posts: 1225; Member since: May 03, 2012

duhhhh. i thought they were already doing this. Did I miss something?

18. roentgen1108

Posts: 12; Member since: Jan 21, 2015

Heyy sammy.. let me tell you on what you should focus with.. "the lollipop updates for our phone", first quarter will almost end soon and yet still no lollipop updates..

21. NopeNein

Posts: 147; Member since: Feb 04, 2015

Good Luck Sammy.

22. OmarKS

Posts: 31; Member since: Oct 31, 2013

Then They have to be really cheap yet reasonably awesome like Xiaomi, Meizu, OnePlus, Asus etc. Other than this, their midrangers are dumb at price to feature/specs value.

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