Samsung tackling driver distractions with its new app: In-Traffic reply, beta download available

It seems like Samsung may be the first major phone developer to come out with a solution that is more drastic and more effective than the previously-released Drive Mode. The company has just announced “In-Traffic Reply” — an app, still in beta, which will actively attempt to limit driver distractions automatically.
The app detects when the user is in a car or on a bicycle and turns on its In-Traffic Reply mode automatically. Then, if you get a text or a call, it gets immediately cut off, and the app sends a pre-set message (something like “I can't answer you right now, I am driving”), accompanied by a cute smiley mascot in a vehicle — we all know nobody can stay mad at you as long as the smiley is cute enough!
The app will work with a selection of popular chat services, such as Facebook Messenger and WhatsApp, not just with phonecalls and SMS texts. Samsung promises that In-Traffic Reply will hit the Google Play Store sometime in the middle of May.
In the meantime, if you want to try out the beta, you can grab its .apk from SamMobile's website (linked below). It's version 0.2 and is available in English, French, and Dutch. Fair warning — the default language is English and if you switch off of it, there's no option to get it back, so you will need to reinstall the app.
In-Traffic Reply beta (via SamMobile)
source: Samsung