Samsung preparing for a complete brand overhaul at CES 2013 in January24
The present blue Samsung logo will go away, and get replaced with new individual colors that are made to represent the brand more as a global one, rather than Korean.
Samsung’s brand identity overhaul is headed by Scott Bedbury, a man who has worked for several Nike brand programs and earlier for Starbucks.
"Even the advertising will change with products linked to lifestyle activities similar to what Nike does," according to an unnamed source.
Samsung is becoming more and more aware of the importance of design, and that transition is evident from former Creative head Choi Gee Sung taking over the CEO position last year.
And for us, it’s welcome news. We’ve gotten used to the blue Samsung logo, but it’s not something that we find particularly exciting. Let’s see how this changes in January.
source: Channel News via Android Authority