Samsung preparing for a complete brand overhaul at CES 2013 in January

Samsung preparing for a complete brand overhaul at CES 2013 in January
Samsung Electronics is preparing for a huge brand makeover. The company will roll out a brand new identity at CES 2013 this January, according to sources in the know speaking for Channel News.

The present blue Samsung logo will go away, and get replaced with new individual colors that are made to represent the brand more as a global one, rather than Korean.

Samsung’s brand identity overhaul is headed by Scott Bedbury, a man who has worked for several Nike brand programs and earlier for Starbucks.

"Even the advertising will change with products linked to lifestyle activities similar to what Nike does," according to an unnamed source.



Samsung is becoming more and more aware of the importance of design, and that transition is evident from former Creative head Choi Gee Sung taking over the CEO position last year.

And for us, it’s welcome news. We’ve gotten used to the blue Samsung logo, but it’s not something that we find particularly exciting. Let’s see how this changes in January.

source: Channel News via Android Authority

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26 Comments

1. GeekMovement unregistered

That is exciting indeed! I hope it becomes a lot more appealing. Go Samsung!

4. dickwyn

Posts: 621; Member since: May 07, 2012

samsung just dont become to overpowerd and be like apple

13. pokharkarsaga

Posts: 555; Member since: Feb 23, 2012

I think the name "SAMSUNG" should be replaced by a "LOGO".Sammy should use premium materials like Duralium in all of their electronic gadgets.Currently Duralium is used only in Samsung 9 series laptops.Even designs should be exotic and eye catching.

19. someones4

Posts: 628; Member since: Sep 16, 2012

Then it'll be expensive. Then Samsung will be like Apple. We don't want that would we?

23. XPERIA-KNIGHT unregistered

theirs a way to "mock" someone without actually being them.....hence the galaxy series? :)

20. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

And it would be pretty sweet if along with the brand overhaul they introduce the Galaxy S4, Note 10.1 v2 with a quad exynos 5 and a series 7 Gamer laptop!

2. pongkie

Posts: 663; Member since: Aug 20, 2011

it will be re-branded "Affle" . jk :p

5. MeoCao unregistered

No it will be called "Samdroid"

11. eisenbricher

Posts: 973; Member since: Aug 09, 2012

"Sammy" alone would be nice.

3. abdane

Posts: 507; Member since: Oct 07, 2011

YES ! this is exciting ! hope it focuses a lot more on smartphone designs, and an attractive logo ! :D

6. someones4

Posts: 628; Member since: Sep 16, 2012

Then i'll have to change my icon Now if only samsung could show us the s4 as well.

7. bayhuy

Posts: 320; Member since: Jun 23, 2011

PlasticSung may be?

8. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

sprinkle a bit of quality to the new design and you've got a winner

9. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Yes... Take a new approach on your designs, Samsung! You already fixed Touchwiz with Nature UX, now time for some just as beautiful designs to match.

10. Kronic

Posts: 321; Member since: Sep 11, 2012

Take note nokia, htc, apple and Motorola:there's a storm is coming

12. cGmC11

Posts: 152; Member since: Apr 02, 2012

PlastiSung?

14. amj007

Posts: 1; Member since: Nov 05, 2012

or it could be " iSam "

15. prakesh

Posts: 92; Member since: Sep 13, 2012

changing the logo,not the content?!

16. darac

Posts: 2156; Member since: Oct 17, 2011

This is exciting..stage is prepping up for an ultimate clash of titans in Samsung vs Apple, in the following years. Currently, Samsung has an edge in its business quantities, r&d and production capabilities and huge flexibility. It is the epitome of a corporate mastodon that actually works. Apple has an edge in phenomenally defined brand identity, cohesion/coherence and impeccably focused business strategy. Omnipotent cash reserves can in no way be overlooked or downplayed also. With this news from Samsung, it seems they want to really shape up in the best ways possible, building on their strengths by taking notes from Apple.

17. pikapowerize

Posts: 1869; Member since: May 03, 2012

"The present blue Samsung logo will go away, and get replaced with new individual colors that are made to represent the brand more as a global one, rather than Korean." hmmmm...something like this? http://blog.russelldelatorre.com/wp-content/uploads/2010/10/AppleMacintoshLogo2.jpg sorry i just notice... :)

18. mercorp

Posts: 1045; Member since: Jan 28, 2012

give us a galaxy s4 made out of good-looking materials,please!

22. tech-head

Posts: 133; Member since: Sep 02, 2011

This. Please Lord This!!

21. XPERIA-KNIGHT unregistered

see what all that complaining does about design does? LOOOOL good news :) as this was my only problem with samsung

26. DigitalMD

Posts: 226; Member since: Feb 17, 2010

Samsung need to pressure the cell carriers to STOP limiting and tier charging for data, otherwise the smart phone revolution is over and so is the rise of the hardware vendors.

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