Samsung pokes fun of Apple for the 3.5 mm jack amid stiff Note 7 presentation

This article may contain personal views and opinion from the author.
Samsung pokes fun of Apple for the 3.5 mm jack amid stiff Note 7 presentation
The Galaxy Note 7 announcement event, held the other day, failed to surprise in two major ways. One was that we already knew everything about the phone due to generous leaks and rumors (as it often happens with all brands these days), and the other was that it radiated the usual Samsung attitude that we've gotten used to seeing again and again over the years. Arrogant is one possible word to describe it.

In a time when most tech companies are trying to soften the tone and return to the positive vibe that should permeate the industry, Samsung is apparently slow to adapt to this higher standard of communication. The Korean juggernaut didn't miss the occasion to "poke fun" of Apple products during its Note 7 presentation on at least a couple of occasions. And it didn't do it in a lighthearted way either.

"And unlike some companies, we don't treat key innovations like accessories. So you don't have to buy the S Pen separately, and you don't have to charge it before using it," Samsung Product Strategy and Marketing lead Justin Denison said. After a somewhat frustrating pause, he got his round of applause.

A few minutes later, when he was talking up how the Note 7's USB Type-C port was reversible: "And it's lightning quick, but don't worry... we aren't going to move to a next-generation connector and... leave you behind." A few seconds later: "Do you know what else it comes with? An audio jack. I'm just saying."

Disregarding the fact that Mr. Denison was unwisely comparing Samsung's new phone to one that's yet to be announced, it's kind of amusing how Samsung tries hard to diss on its rival, yet its own executives can't even throw an engrossing, authentic-looking presentation. Everything that got recited (that's how it sounded like) at the Note 7 announcement was obviously scripted to the word; worse yet, all of it sounded terribly inauthentic, with drawn-out pauses and full of cringe-worthy moments, where the audience wasn't exactly sure if it's supposed to applaud the outgoing passage of the recital or not. If you've watched an Apple press-conference, you know this is definitely not the way it goes with the US company, where the executives and speakers on stage all seem to know what they are talking about, and all seem to actually care for the products they showcase.

Given all that, it seems not much has changed since the barista ads of old. The company tries to be witty and it tries to openly belittle its rivals, but it all comes across as terribly unconvincing. That's not to say the Note 7 isn't shaping up as a great device, but if Samsung ever wants to get people to love it for anything more than the features it puts on its products, it needs get more authentic, and it needs to drop the arrogance. The vanity of its current approach already reared its ugly head once with the unexpectedly dissatisfying sales of the Galaxy S6 generation, which showed just how "loyal" its customers are. So is the company willing to risk reaching such a point again? I wouldn't think so.


Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh

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114 Comments

1. Sidewinder

Posts: 515; Member since: Jan 15, 2015

As much as I like both these companies compete, making fun of each other as a marketing tactic seems like d*ick move.

9. guests

Posts: 196; Member since: Jun 19, 2016

but removing the audio jack is an absolute d*ck move.

29. guests

Posts: 196; Member since: Jun 19, 2016

Feel free to replace the word d*ck with Ray S. because it's pretty much the same. LOL

65. willard12 unregistered

Don't worry. When Apple shows Android M adoption rates in 3 weeks Ray S. will be equally pissed. Then again, after his article on "Why the S7 edge isn't worth $800" didn't have a follow up, and included things like , "you have to manually change the weather widget update settings from 4 hours, it should know what I want out of the box" , it's to be expected at this point. He's paid to write hit-job articles on one company without applying the same standards to others. He' a paid PA commentor and he gets the clicks they want.

78. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

This is so stupid. Probably one of the most worst level of journalism u can ever find on internet. YOU SHOULD BE NEUTRAL WHILE MAKING ANY COMPARISON WITH ONE ANOTHER. Apple never pokes any other OEMs? Seriously??? You might delete my comment but make sure to delete this utter nonsense article of yours first.

36. joevsyou

Posts: 1091; Member since: Feb 28, 2015

I take an extra speaker over a 3.5mm port any day, bluetooth 100% baby

53. Unordinary unregistered

Yea. That one Android device that did that with a phone that ACTUALLY came out already..dick move bro lmao

13. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right.. "no one's going to buy a big phone" - steve jobs "Who wants a stylus? yuck" - steve jobs

54. Unordinary unregistered

At that time it was true. Pull out a dictionary and learn the word "context".

63. Cicero

Posts: 1134; Member since: Jan 22, 2014

So, Samsung was a visionary at that time and Steve not, you are saying.

76. Unordinary unregistered

If it meant selling less at the time, whatever you say :)

79. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

He meant Apple also do the poking. For marketing, for fun or for whatever other reasons. Apple is no better than any other on this for absolute sure.

113. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No it wasn't. Even after the iPhone, phones with a stylus still sold. Big phones were already seling. He just couldn't admit he was wrong. Neither can u it seems!

59. submar

Posts: 713; Member since: Sep 19, 2014

And I wonder what did Ray say when Tim called Android hellstew.

15. manojmcn

Posts: 634; Member since: Jul 16, 2015

These are marketing strategies. Only fan boys need to get hurt by the statements. The executives who present these may tomorrow work of the other company and then will vouch for those products.

24. trojan_horse

Posts: 5868; Member since: May 06, 2016

What marketing strategy? Samsung did what any OEM does: point out where it one-ups it's rival.

27. manojmcn

Posts: 634; Member since: Jul 16, 2015

Yes but they internally know that next year they will also do away with the 3.5mm jack to use usb-c.

35. Hoggington

Posts: 356; Member since: Feb 23, 2016

Doubtful they do away with the headphone jack with the S8 or Note8.

41. acme64

Posts: 127; Member since: Jul 13, 2015

thats called a marketing strategy

43. manojmcn

Posts: 634; Member since: Jul 16, 2015

"""What marketing strategy? Samsung did what any OEM does: point out where it one-ups it's rival.""" Lol..what is that? not marketing strategy?

86. Well-Manicured-Man

Posts: 693; Member since: Jun 16, 2015

But iPhone 7 with missing headphone jack has not been introduced to the public yet. Samsung making fun of Apple about this just shows that Samsung thinks more about Apple than itself. That shows that Samsung is about dominating others instead of being authentic. Samsung must be really jealous on Apple.

96. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

How do you know they're referring to apple and not Lenovo? Sounds like you're the one thinking more about apple than the entire industry...

97. kiko007

Posts: 7493; Member since: Feb 17, 2016

"How do you know they're referring to apple and not Lenovo?" Lol! You're joking right? As of Samsung would give a damn about what Lenovo is cooking up. That was priceless :D.

98. kiko007

Posts: 7493; Member since: Feb 17, 2016

......*if*

100. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

So, in other words, you have no facts to back it, just making the usual arrogant and narcissistic assumptions...

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

That's cool and all, but when that copy, jokes on them!

37. sissy246

Posts: 7120; Member since: Mar 04, 2015

I do not think Samsung will remove the jack. I think if they were going to they would have with the note 7. But instead proved you can have both and still be thin and water proof.

87. AmashAziz

Posts: 2930; Member since: Jun 30, 2014

They would have done that with note 7 if there wasn't any jack with iPhone 6s and/or 6. You should be knowing that!

109. pankajxdx unregistered

By that logic, they should have done that with note 7 itself, since it's almost certain that iPhone 7 isn't going to carry a 3.5mm jack. You should be knowing that!

112. AmashAziz

Posts: 2930; Member since: Jun 30, 2014

Are you stupid or just acting to be one? Don't you know that samsung does it only when apple has done it before, not when its just in the rumors. Even if the rumors seem 100% legit, there is nothing such as certainty at this time; only time will tell whether Apple removes the jack or not. And I didn't put up any logic of that kind man! Why are you making it up yourself? Take an example of the fingerprint scanner. It was also in the rumors but the note 3 didn't come up with one, it was the galaxy s5 which did. Now that's what you should be knowing!

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