From the new Note UX
beta, we already saw that there will be movers and shakers in the S Pen realm
when the Note 7
lands. Moreover, the Unpacked event invitations that Samsung sent out today feature the S Pen front and center throughout the header image, as you can see above.
Today, the boss of Samsung Mobile, Koh Dong-jin, confirmed the renewed focus on the stylus with the following statement: "We have improved ‘note’ functions this time, upgrading software for user convenience.” What could he mean by that? Well, the new Note UX interface that is currently in beta testing on some Note 5 handsets in Korea, folds all the disparate stylus applications that we had so far, like Action Memo or S Note, into one app called simply Notes, so that's what the exec might have meant by saying that the S Pen software will be more "convenient" for its future users.
Mr Koh had some other things to add at the interview with reporters about the Note 7 unveiling on August 2, namely on how they intend to proceed with the company's mobile strategy going forward, and the competition with the eventual iPhone 7
. “We should compete with our own competitiveness. The most important thing is finding our own way that is well accepted by customers
,” said the exec, and added “We could struggle in the third quarter but it wouldn’t be bad. Because the market has already saturated, we won’t stick to elevating sales figures alone
.” We wouldn't call scoring almost $7 billion profit
last quarter exactly "struggling," plus the Note 7 might bring a boost to the traditionally slow Q3, too.