Samsung expected to order fewer high-end smartphone and tablet components for Q1 201621
In addition to Apple's overwhelming success with the Apple iPhone 6 and Apple iPhone 6 Plus, Samsung is facing tough competition in China from manufacturers selling highly spec'd handsets at affordable prices. With that in mind, Chinese smartphone producers are said to be interested in using AMOLED displays on lower priced handsets if Samsung Display is forced to cut the price of such screens, because of weak high-end smartphone sales in the country.
Last month, Samsung unveiled two of its higher-priced models with the Samsung Galaxy S6 edge+ and the Samsung Galaxy Note5. We've also seen what looks to be the Samsung Galaxy S7 undergoing benchmark tests using various chipsets. While on the surface, it seems like business as usual for the company, the momentum generated last September by Apple has continued to hurt Samsung and there is no sign with the introduction of the Apple iPhone 6s and Apple iPhone 6s Plus that this will be slowing down. As we told you yesterday, all signs point to record demand for the new iPhone models on its initial weekend of sales.