Samsung captures a greater than 40% smartphone market share in the Netherlands

Samsung captures a greater than 40% smartphone market share in the Netherlands
Over 40% of smartphone users in the Netherlands are sporting a model made by Samsung (40.5% to be precise). This is the result of a survey conducted by accounting firm Deloitte. The survey also asked for the brand of smartphone that each person had previously used, and 31% said that their previous smartphone also was a Samsung branded model. Apple is second in the survey, with 23% of the respondents saying that they currently use an iPhone. Apple's share has risen from the 15.7% that said they previously owned an Apple iPhone.

Nokia is third with 10% of those surveyed saying that they still own a smartphone made by the Finnish company. Microsoft bought Nokia two years ago, and by the terms of the transaction, cannot produce a new smartphone until 2016. Nokia's share has dropped in half from the 20% that used to own one of its intelligent handsets.

After Nokia comes HTC, with 5.3% of the market in the country, while Sony is the brand on 4.4% of the respondents' smartphones. At the bottom of the list is Huawei, as 3.8% of those surveyed use a smartphone made by the manufacturer.

source: AllAboutPhones (translated) via SamMobile

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29 Comments

8. redmd

Posts: 1935; Member since: Oct 26, 2011

It's weird. I'm banned for not being a troll.

9. Syracuse

Posts: 69; Member since: Aug 26, 2015

wrong page, sorry.

12. BATTERY_LIVES_MATTER

Posts: 106; Member since: Sep 01, 2015

Samsung better not get rid of the now iconic rectangular physical home button. If wasn't for that, I believe the Galaxy S and Note lines wouldn't have sold leaps and bounds over other non-Apple devices (as well as Android overall eating into Apple's share). Bad enough that they sealed in the battery, which may the new norm with Galaxy S and Note.

20. bur60

Posts: 981; Member since: Jul 07, 2014

Here in The Netherlands everybody tells u to buy a Samsung (salesmen). That's why.

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

In American all the carriers only wanna sell you an iPhone.

21. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Samsung is forced down the consumer's throat here in America. Go to Walmart, Target, Best Buy, any carrier specific store and they'll try to sell you an iPhone or a Samsung device. The retailer has a great deal of influence on the market share and why LG, HTC, Motorola, Sony are so far behind Samsung. If you go in asking for something else they'll try to steer you towards one of those two brands. Seriously, go into a Walmart and the only thing they have on display is Apple and Samsung.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

When you go down the soda ie, it's mostly Coke and Pepsi. Blah blah blah. Brand with the most money get all the attention. The other guys just need to spend some money. Sony was a very established brand in the US. After screwing with Playstation and Apple running them out the portable music business, Samsung running them outside the TV business; Sony has nothing else to offer. Motorola didn't evolve from pagers fast enough to stay with phones. For a company who was the king of making mobile communications devices, I don't understand how they let others beat them. It's not Apples or Samsung fault that the other players aren't playing the game to be winners, they just doing enough to get by. Motor didn't brand the Xbox good enough, Sony didn't push Xperia hard enough, HTC should have push the Evo branding more when they had the advantage. They have themselves to blame. If you don't want Samsung and a apple to be the major playera, then stop buying their stuff and convince others too. Word of mouth goes along way. Good luck though, because my money will only buy the best.

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Deloitte is here in Chicago. I didn't know they did market research. Samsung blowing up almost everywhete.

24. hanabi

Posts: 177; Member since: Oct 08, 2015

Apple does not pay tax to your country despite how much you support them. Samsung on the other hand never had issues with taxes in other countries

30. keithtae

Posts: 564; Member since: Mar 25, 2015

Yes, even in australia, apple never pay any tax here too.

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