Samsung Galaxy S7 allegedly coming in H2 2015 to compete against the iPhone 6S

Samsung Galaxy S7 allegedly coming in H2 2015 to compete against the iPhone 6S
According to a recent report from the South Korean media, Samsung is pushing to launch the Galaxy S7 in the second half of the year. We've previously heard that Samsung might launch the Galaxy Note 5 early this year to beat the iPhone 6S series to market, but this new rumor suggests that Samsung might hurry the Galaxy S7 to market as well. As this seems a pretty wild rumor, make sure to take it with a hefty dose of the proverbial grain of salt.

Newsis, a South Korean news publication quotes insider sources according to which Samsung has started work on the Galaxy S7 about 2-3 months ahead of schedule. Historically, Samsung has launched new Galaxy S flagships in the first quarter of the year, and an early development would allow the manufacturer to launch the Galaxy S7 by the end of 2015. If this rumor turns out to be accurate, this will be the first time that Samsung launches two Galaxy S iterations in the same year.

Update: A new report, quoting an anonymous insider source from within Samsung's marketing department, claims that the Galaxy S7 will not launch this year

Given that Samsung usually works on a 12-month production cycle, this definitely seems to be one of the wilder rumors, but the reasoning might actually make sense. The manufacturer is said to shift development in order to better respond to the Apple iPhone 6S series by strengthening its high-end line-up in the second half of the year. Aside from an early Galaxy S7 and an early Galaxy Note 5, Samsung is also rumored to be gearing up to launch a larger version of the S6, called the Galaxy S6 edge Plus.

Even if this rumor turns out to be accurate, it remains to be seen what this head-on battle between Samsung and Apple will entail. Rumors claim that Samsung plans to leave Apple with less breathing room in the high-end segment of the smartphone market in the second half of the year, but it wouldn't be entirely impossible for such a tactic to hurt Samsung sales as well. Yesterday, a report came out according to which Samsung is now expected to sell 45 million Galaxy S6 and S6 edge units by the end of the year.


source: Newsis via Digitimes

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48 Comments

1. AlikMalix unregistered

Would be funny if it had ForceTouch equivalent and other rumored features set for iPhone 6s

4. mistercarter

Posts: 360; Member since: Sep 01, 2011

LMAO that would be really desperate

18. vincelongman

Posts: 5691; Member since: Feb 10, 2013

Why? Samsung and Apple ( and Google, MS, etc ...) have always been stealing ideas from each other I doubt they will stop any time soon, especially after IO and WWDC this year

23. shahrooz

Posts: 792; Member since: Sep 17, 2013

competition is always nice brother, good for consumer.

27. j2001m

Posts: 3061; Member since: Apr 28, 2014

I do think it's a good idea as they never going to stop Apple if the phones do not come out as the same time as users just upgrade to the newest phome at the time, good move if you ask me, but it may just be the plus version of the 2 main phones, again a good move and then the note 5 on top of that

40. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Pathetic in addition. But I think this rumor to be rubbish. It would be suicidal. Anyway, another Galaxy Whatever.

11. AnTuTu

Posts: 1612; Member since: Oct 14, 2012

Not gonna happen.

13. Ashoaib

Posts: 3282; Member since: Nov 15, 2013

this is a Wild rumor which will end up in the Wild

21. brian81

Posts: 68; Member since: Nov 09, 2012

very true

42. Well-Manicured-Man

Posts: 688; Member since: Jun 16, 2015

Maybe Samsung has information about the iPhone 6S that has not leaked yet to public. Samsung and Apple share a lot of suppliers which could pass on some information to Samsung. If Samsung is going to release a new Galaxy S7, it could indicate a killer iPhone 6S. Actually, I hope Samsung is releasing the S7 in September/October. Tougher competition means better products for us!

15. diehardnokian

Posts: 147; Member since: Apr 27, 2014

isn't the note already a good competitor against apple...!

17. vincelongman

Posts: 5691; Member since: Feb 10, 2013

Force Touch seems like long press, but faster I don't think its as revolutionary as others, but I would mind if it came to Android One of the settings I always change is reducing the long press time, it would be great if in the future long press was replaced with hard press (there's even an Xposed Mod for that)

32. joeytaylor

Posts: 957; Member since: Feb 28, 2015

How do you reduce long press time?....do you need to root first

44. vincelongman

Posts: 5691; Member since: Feb 10, 2013

19. Neros

Posts: 1016; Member since: Dec 19, 2014

It's a useless gimmick.

31. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Gaming bro.

37. waddup121 unregistered

S7 alrready dam

2. drunkenjay

Posts: 1670; Member since: Feb 11, 2013

not likely. theres already an s6 edge plus and the note 5. the s7 coming out us just not likely.

3. mistercarter

Posts: 360; Member since: Sep 01, 2011

so what Samsung? you have lowered your S6 shipments twice this year, from 70 to 55 and now 45 million units... launching the S7 before schedule wont help compete against the iPhone neither, so just please stop

6. TerryTerius unregistered

Actually, no. That 45 million for the year estimate didn't come from Samsung. The article you're referring to clearly said that number was from a Deutsche Bank report. Samsung has never made any statement altering their forecast for number of S6's they think they'll this year. Aside from that, this is a rumor. I don't know why you're treating it as if Samsung officially made some statement about their intentions. And just like the other hundred plus rumors we hear every year about Samsung, Apple, and so on and so forth. It is likely based on nothing solid whatsoever. Especially because it would make very little sense for them to do so.

16. SuperNova

Posts: 649; Member since: Jan 15, 2015

This rumor is far from reality. Samsung isn't stupid like Sony to launch 2 flagships in the same year. First of all, there aren't any reasons for Samsung to release the S7 earlier than usual as this rumor suggests because the S6 and edge are handling the situation pretty well. Secondly, the 2nd half is the schedule for the Note 5's release, and it's going to compete with the iPhone 6s Plus, and S6/edge versus iPhone 6s, that makes more sense. Some haters seem to enjoy this rumor more than articles about their favorite brand being in trouble.

45. talon95

Posts: 998; Member since: Jul 31, 2012

While I don't believe that Samsung will do it, I do think it would put a bigger dent in Apple sales if at the time when most Apple customers are coming off contract there was a brand new Galaxy S. I know the Note is already competing at that time but it is too large to appeal to the broader audience that the S series appeals to. Apple sales have a huge spike every Q4 and the competition should tap into that if they want to gain market share. (15% of the US market probably comes off contract every September)

5. fonelover

Posts: 255; Member since: Mar 19, 2015

Cannot be true. Sammy should their on due time not early.

7. Kruze

Posts: 1285; Member since: Dec 30, 2014

FAKE. There are two flagships from Samsung every year, the S and the Note. There will not be two S in one year.

8. Ghost04

Posts: 518; Member since: May 03, 2014

This is just another fake news by some overexcited geek and spread the news on web ...

9. Loubielou

Posts: 603; Member since: Jul 11, 2012

Samsungs is just trying to compete more with Apple,an to put more pressure on them as well,but apple made samsung remove there best selling options on the galaxy s6 just because they copied the iPhone 6 body & functions,that upset a lot of galaxy phone uses,Samsung are now supplying for Apple again or the S6 would have been banned in certain countries,Note 5 might be to big to compete with the iPhone 6s and the Galaxy S6 Edge the same so S7 might the right phone for Samsung to release early

28. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hm, the best selling options you are on about are in the G4 and they sold no G4, so try again, lg are not even going to get close to last year in sales even when selling there phone on the cheap, on the other hand, customers are all up for buying the s6 edge for an higher price of the iPhone 6 plus, hm

41. Coconut00

Posts: 485; Member since: Jan 13, 2015

Note 5 won't be too big since the iPhone 6 Plus is bigger in size than the Note 4.

10. 99nights

Posts: 1152; Member since: Mar 10, 2015

Pretty far stretch of a rumor, give them time to make some $$$ on the 6 first.

12. My1cent

Posts: 370; Member since: Jan 30, 2014

Alpha 2 or S6 mini/compact?

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