Samsung Galaxy S7 allegedly coming in H2 2015 to compete against the iPhone 6S

Samsung Galaxy S7 allegedly coming in H2 2015 to compete against the iPhone 6S
According to a recent report from the South Korean media, Samsung is pushing to launch the Galaxy S7 in the second half of the year. We've previously heard that Samsung might launch the Galaxy Note 5 early this year to beat the iPhone 6S series to market, but this new rumor suggests that Samsung might hurry the Galaxy S7 to market as well. As this seems a pretty wild rumor, make sure to take it with a hefty dose of the proverbial grain of salt.

Newsis, a South Korean news publication quotes insider sources according to which Samsung has started work on the Galaxy S7 about 2-3 months ahead of schedule. Historically, Samsung has launched new Galaxy S flagships in the first quarter of the year, and an early development would allow the manufacturer to launch the Galaxy S7 by the end of 2015. If this rumor turns out to be accurate, this will be the first time that Samsung launches two Galaxy S iterations in the same year.

Update: A new report, quoting an anonymous insider source from within Samsung's marketing department, claims that the Galaxy S7 will not launch this year

Given that Samsung usually works on a 12-month production cycle, this definitely seems to be one of the wilder rumors, but the reasoning might actually make sense. The manufacturer is said to shift development in order to better respond to the Apple iPhone 6S series by strengthening its high-end line-up in the second half of the year. Aside from an early Galaxy S7 and an early Galaxy Note 5, Samsung is also rumored to be gearing up to launch a larger version of the S6, called the Galaxy S6 edge Plus.

Even if this rumor turns out to be accurate, it remains to be seen what this head-on battle between Samsung and Apple will entail. Rumors claim that Samsung plans to leave Apple with less breathing room in the high-end segment of the smartphone market in the second half of the year, but it wouldn't be entirely impossible for such a tactic to hurt Samsung sales as well. Yesterday, a report came out according to which Samsung is now expected to sell 45 million Galaxy S6 and S6 edge units by the end of the year.


source: Newsis via Digitimes

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48 Comments

49. Samsadict

Posts: 1; Member since: Jun 22, 2015

It's gonna be great cos I really love using samsung

48. alltechguy

Posts: 3; Member since: Jun 28, 2015

yes, that is really great news i love to see Galaxy S7 as soon as possible..

43. summerofsam

Posts: 60; Member since: Jun 19, 2015

It ain't gonna happen. The second half of the year is always for the Note series, and i can't see them releasing an S7 around Christmas time cause what would be the point in that, the iphone would already be out, and you can forget about them giving you the Note5 and S7 in September! I think that the Note5 and S6 plus will be announced in September, or it will be the Note5 and Note5 edge.

36. babyk

Posts: 379; Member since: Nov 03, 2011

you guys actually talking about that nonsense? should not even comment to that post

35. tokuzumi

Posts: 2029; Member since: Aug 27, 2009

I think this rumor has been going around for the last couple of Galaxy S generations. While I won't say "never", Samsung would be stupid to release the Note 5, S6+ (if the Note 5 and S6+ will be separate devices), and the S7 all around the same time. It's the quickest way to become the next HTC. HTC still hasn't recovered from their "side-grade" debacles 5-6 years ago.

29. lylee73

Posts: 84; Member since: Mar 18, 2015

Oh no. You kidding me Samsung?

26. nctx77

Posts: 2540; Member since: Sep 03, 2013

Well folks, I guess that S6/edge aren't flying off shelves anymore. I always said it was a flash in the pan. iPhone 6:6plus is still selling in record numbers. They do not want to compete with the iPhone 6s/6s plus! The Note 5 won't stand a chance. It will get owned just like the Note 4. Sammy, 2012 is over! DEAL WITH IT!!!

30. j2001m

Posts: 3061; Member since: Apr 28, 2014

You are wrong they are selling big time, but wil, they sell if Apple comes out with then new iphone

34. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

They aren't selling big time. I work for a wireless company that owns 16 locations in NYC and Jersey City Metro Area and they aren't penetrating the market as much as we would like. I'm not saying it is a bust by any means, but it definitely isn't earth shattering.

38. Macready

Posts: 1832; Member since: Dec 08, 2014

The US market has been conservative and Apple lopsided for years, hardly representative for anything, especially when we're looking at regional US sales...

24. shahrooz

Posts: 792; Member since: Sep 17, 2013

but S6 is already a competion to 6S in terms of specs and quality.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

Samsung should do this actually but not until next year. September or October 2016 Galaxy S 7 release makes sense for a variety of reasons. 1. It lets the GS6 edge be the best phone for at least a year and a half vs at least a year. 2. With a late release date there is a zero percent chance of a LG or Nexus or a Note device to take the phone of the year award away from the Galaxy S, their designated flagship. For example, with a March or April release it allows LG or Sony 4 months to top the Galaxy S device which is what LG always did until they moved up the release date recently for the G series. 3. They do not have to spend a ridiculous amount of resources on two separate flagships. They could combine their efforts by making the Note simply an Spen version of the Galaxy S. However, to do this in 2015 would be ludicrous. This is the best selling Galaxy device in ages and it would be retarded if they cut it short. They also put significant resources into this total from the ground up refresh and it would be downright silly to do this, unless of course they begin reusing the same design for another year like Apple does with the S series. A GS6 edge s in the second half 2015 would be interesting. I still wouldn't employ this new strategy until 2016 though. A second half release makes more sense though since it is right before the holiday shopping season and has a variety of other advantages.

14. kryme

Posts: 470; Member since: Oct 24, 2013

Isn't forcetouch the same as long press that's been on Android from day 1... Wats the hype about forcetouch

20. AlikMalix unregistered

No, iOS had long press since the day of multi-touch (before Android), Forcetouch isnt the same, probably coupled with haptic feedback to give a more natural interaction... We'll just have to see... Not always, but Apple certainly had zero'd-in on some perfect features that made iOS an experience to be admired. First it was multi-touch, among others then there was bounceback, that Samsung tried to steal, now back/forward gestures that I miss when trying other devices that rely on dedicated "back" button. Every transition/animation has been tuned throughout the evolution of iOS - it's not perfect, of course, but it's predictable by nature, so it quickly learns into a muscle reflex, vs taking a moment to push a button or allow eyes to readjust (hense rubber-band effect) Not to mention, lightning port, touch ID/fingerprint sensor, bunch of these properly designed "little things" assemble a fluid, second nature UI that makes the rest seem outdated. I'm curious how forcetouch will change finger interaction with a touch screen, could be as big is multi-touch...

25. Taters

Posts: 6474; Member since: Jan 28, 2013

Um no. It's a useless gimmick on the MacBook, which is much more advanced than any iOS device, so it's useless period. As for the rest of your post...barftastic...

33. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

It isn't a useless gimmick on the MacBook. I replaced my 2009 MacBook with the new model so I could have a more mobile option since my 17" MBP better serves me as a home computer. The new capabilities of the already superior trackpad have been amplified with Force Touch. It is going to be quite relevant going forward and it won't surprise me when PC vendors jump on the bandwagon in one fashion or another.

39. Taters

Posts: 6474; Member since: Jan 28, 2013

Naw, it's pretty useless. There are better software related ways to scroll faster or fast forward faster etc.

47. ecmedic4

Posts: 520; Member since: May 02, 2013

Please elaborate on what makes it so useless? Give actual good reasons instead of simply saying its useless just because you hate Apple. Im sure if another company had implemented it first then you would be saying how great it is, but since its Apple, of course its automatically a useless gimmick to the haters.

12. My1cent

Posts: 370; Member since: Jan 30, 2014

Alpha 2 or S6 mini/compact?

10. 99nights

Posts: 1152; Member since: Mar 10, 2015

Pretty far stretch of a rumor, give them time to make some $$$ on the 6 first.

9. Loubielou

Posts: 603; Member since: Jul 11, 2012

Samsungs is just trying to compete more with Apple,an to put more pressure on them as well,but apple made samsung remove there best selling options on the galaxy s6 just because they copied the iPhone 6 body & functions,that upset a lot of galaxy phone uses,Samsung are now supplying for Apple again or the S6 would have been banned in certain countries,Note 5 might be to big to compete with the iPhone 6s and the Galaxy S6 Edge the same so S7 might the right phone for Samsung to release early

28. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hm, the best selling options you are on about are in the G4 and they sold no G4, so try again, lg are not even going to get close to last year in sales even when selling there phone on the cheap, on the other hand, customers are all up for buying the s6 edge for an higher price of the iPhone 6 plus, hm

41. Coconut00

Posts: 485; Member since: Jan 13, 2015

Note 5 won't be too big since the iPhone 6 Plus is bigger in size than the Note 4.

8. Ghost04

Posts: 522; Member since: May 03, 2014

This is just another fake news by some overexcited geek and spread the news on web ...

7. Kruze

Posts: 1285; Member since: Dec 30, 2014

FAKE. There are two flagships from Samsung every year, the S and the Note. There will not be two S in one year.

5. fonelover

Posts: 255; Member since: Mar 19, 2015

Cannot be true. Sammy should their on due time not early.

3. mistercarter

Posts: 360; Member since: Sep 01, 2011

so what Samsung? you have lowered your S6 shipments twice this year, from 70 to 55 and now 45 million units... launching the S7 before schedule wont help compete against the iPhone neither, so just please stop

6. TerryTerius unregistered

Actually, no. That 45 million for the year estimate didn't come from Samsung. The article you're referring to clearly said that number was from a Deutsche Bank report. Samsung has never made any statement altering their forecast for number of S6's they think they'll this year. Aside from that, this is a rumor. I don't know why you're treating it as if Samsung officially made some statement about their intentions. And just like the other hundred plus rumors we hear every year about Samsung, Apple, and so on and so forth. It is likely based on nothing solid whatsoever. Especially because it would make very little sense for them to do so.

16. SuperNova

Posts: 649; Member since: Jan 15, 2015

This rumor is far from reality. Samsung isn't stupid like Sony to launch 2 flagships in the same year. First of all, there aren't any reasons for Samsung to release the S7 earlier than usual as this rumor suggests because the S6 and edge are handling the situation pretty well. Secondly, the 2nd half is the schedule for the Note 5's release, and it's going to compete with the iPhone 6s Plus, and S6/edge versus iPhone 6s, that makes more sense. Some haters seem to enjoy this rumor more than articles about their favorite brand being in trouble.

45. talon95

Posts: 1012; Member since: Jul 31, 2012

While I don't believe that Samsung will do it, I do think it would put a bigger dent in Apple sales if at the time when most Apple customers are coming off contract there was a brand new Galaxy S. I know the Note is already competing at that time but it is too large to appeal to the broader audience that the S series appeals to. Apple sales have a huge spike every Q4 and the competition should tap into that if they want to gain market share. (15% of the US market probably comes off contract every September)

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