Samsung, Apple, BlackBerry and Microsoft get promotional screen time on season 4 of House of Cards

Samsung, Apple, BlackBerry and Microsoft get promotional screen time on season 4 of House of Cards
According to a new report by Concave Brand Tracking, Samsung is not only the top smartphone brand, but is the top brand overall seen on this season's episodes of the Netflix original show House of Cards. Samsung is in 13 episodes this year, with 48 minutes and 8 seconds of screen time. As a diversified manufacturer, Sammy's brand won't be seen just on handsets and tablets, but also on appliances, laptops and televisions.

After being the top brand seen on the show over the last three years, season four has Apple finishing second. It too will appear in 13 episodes with an overall screen time that is 20 minutes less than what Samsung's products are getting. Apple devices to be seen on House of Cards include the iPhone and iPad. Next up, at number seven, is BlackBerry. It is a comeback year for the company after it lost ground to the competition in season three. You'll see a BlackBerry handset in the show for just shy of 11 minutes, over 10 episodes of House of Cards in season four.

Microsoft finished number 10. The name will be seen on handsets and tablets in six episodes. The screen time amounts to 4 minutes and 51 seconds. And while it didn't make the top ten according to Concave, earlier this month we told you that various House of Cards characters will be seen sporting the OnePlus 2, OnePlus X and even the OnePlus One. The manufacturer reportedly paid $300,000 for the privilege of displaying its handsets on the show.


source: ConcaveBrandTracking via Crackberry

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6 Comments

1. Adreno

Posts: 755; Member since: Mar 12, 2016

$300,000 paid just for that? What a waste of cash, man!

3. tyrionTheWise unregistered

That's like salary of 5-6 employees for an year. I say it's justified compared to how much publicity they are getting.

4. Adreno

Posts: 755; Member since: Mar 12, 2016

My point is that OnePlus literally has no chance in succeeding in that $300k investment. Yeah, they'll be getting publicity, but to what avail - I'm specifically refering to OnePlus.

2. Unordinary unregistered

House of Cards is %#*%*^+ amazing. Kevin Spacey is %#*%*^* amazing. Also, I want to %#*% Zoey from season 1.

5. phonehome

Posts: 812; Member since: Dec 19, 2014

What's Microsoft?

8. Crispin_Gatieza

Posts: 3098; Member since: Jan 23, 2014

Wow, Verbal Kint is looking old. Then again, he is my age.

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