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OnePlus snags high-profile product placements in the new season of House of Cards

Posted: , by Chris P.

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OnePlus snags high-profile product placements in the new season of House of Cards
By now, even irregular readers will be well aware that there's such a thing as a Chinese smartphone industry. And not just in the sense that workers at manufacturing plants in China produce the iPhone in your pocket, but actual local players that are constantly vying for buyers' attention—both at home and abroad.

Bust mostly at home. Which is also why we generally don't pay much mind to the latest and greatest to come out of China, at least not in the way we do when Samsung, LG, or Apple releases a new device. There is, of course, the rare exception, and OnePlus is just that. Indeed, despite being headquartered in China, OnePlus is, by any understanding, a global smartphone company. They make their devices available to purchase in the US, Canada, and most of Europe, and offer local support—even if spotty at times. Thankfully, it's pretty obvious at this point that OnePlus will continue to focus on the Western world.

Obvious, as the latest season of the House of Cards political TV drama proves. More specifically, in the latest Season 4 of the series, various characters are being seen parading the OnePlus 2 and OnePlus X, or even the OnePlus One at times. While a quick Google search reveals that other discerning viewers have picked up on this before we ourselves got to binge watch the show, it's true that we noticed on our own. Still, having validation (and cold hard proof in the shape of screenshots) was welcome news and spared us the expected digging for proof.

According to gbtimes, OnePlus' head of China operations has confirmed to unnamed individuals that the deal cost the company the equivalent of about $300,000, which sounds about what you'd expect to be featured in one of the most successful TV series on air right now. The Netflix show (an obligatory watch for geopolitics pundits) doesn't shy from endorsing products, and so various Samsung, Apple, and BlackBerry products are visible throughout the seasons.

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posted on 07 Mar 2016, 08:11 10

1. Blest42188 (Posts: 55; Member since: 05 Aug 2015)

i watched the entire season and didnt notice that at all. I feel like Oneplus' phones are too generic looking to be noticed straight off design.

posted on 07 Mar 2016, 08:25 7

2. ruben_2s (Posts: 9; Member since: 10 Jun 2015)

I do agree with you. What I've noticed though is when the s6 edge appeared on screen. Too good-looking to be unseen.

posted on 07 Mar 2016, 08:44 4

3. BobbyBaster (banned) (Posts: 28; Member since: 07 Mar 2016)

No one cares about mediocre low quality phones like One Plus.

posted on 07 Mar 2016, 11:29 3

6. vincelongman (Posts: 5068; Member since: 10 Feb 2013)

That's great from a viewer POV

Unlike the Windows product placement on The Arrow which is really cringe worthy

posted on 07 Mar 2016, 18:31

8. TheOriginal (Posts: 49; Member since: 28 Oct 2015)

I like how everyone is calling the op2 "mediocre" and "generic". these terms mean that they are just like everything else. If the phone was just like everything else than it would be an effeminate phone similar to apple or samsung. just because the design is understated doesnt mean its generic or mediocre.

posted on 07 Mar 2016, 08:46 1

4. tyrionTheWise (unregistered)

To be clear, Claire uses an iPhone. I also saw a few Samsung phones. The data mining guy had a note 5 and conway had S6 edge+. Rest all were as usual iPhones, and for good reason.

posted on 07 Mar 2016, 08:48

5. KeyserSoze (Posts: 144; Member since: 06 Oct 2014)

Those generic-looking phones were OnePlus? Hahaha, I thought they were old cheapie Nexus 5's!

posted on 07 Mar 2016, 17:01

7. TheOriginal (Posts: 49; Member since: 28 Oct 2015)

Just because it isnt effeminate or flashy doesnt mean its generic, tbh I love the design because it isnt a generic and effeminate design like those from apple and samsung, the only reasons why I dont have a op2 is because the camera is mediocre and it is just too big for my pockets. But it has a very nice industrial (manly) and minimalistic design, my favorite part of the design is the futuristic looking tactile buttons.

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