Rumors were somewhat true: CEO J.K. Shin gives up the spot of Samsung Mobile president

A couple of days ago, we heard analysts talk about the possibility that Samsung may replace the head of its mobile division, J.K. Shin. This isn't the first time the ground beneath the executive's feet was looking shaky – similar speculations were making the rounds about a year ago as well, but Shin ultimately kept his spot as co-CEO.

Today, however, Samsung Group has announced that a Dong-Jin Koh will be taking the spot of president of the mobile communications business, assuming responsibility for the division's day-to-day operations. Note, however, that J.K. Shin will remain at his post as head of mobile, ultimately focusing on re-adjusting Samsung's long-term strategies for the smartphone business.

With this move, Samsung acknowledges the fact that its current strategies need a careful and thorough re-planning in order to be effective in the new competitive environments, created by up-and-coming Chinese companies, such as Xiaomi, which flood local markets with good-looking, powerful hardware at lower price points. The company has talked about needing to re-adapt to the market before, and devices such as the Galaxy A3, A5, A7 are proof of its change in philosophies. In the high-end niche, where it's pressured by Apple and Huawei, Sammy has the Galaxy S6, which certainly drew a lot of positive attention thanks to the radical redesign, snappier software, and great camera, but the company apparently still has some way to go before it sways the momentum of its profits in a steady upwards line. With this move, it's evident Samsung still believes J.K. Shin is the right man for the job. Now, let's wait and see what steps Samsung Mobile Communications will take in 2016 in order to improve its long-term perspectives.

source: Reuters

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20 Comments

1. AlikMalix unregistered

Confucius say: Only an idiot never changes their mind...

10. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Is he the husband of Lucy Koh? :P

12. Commentator

Posts: 3723; Member since: Aug 16, 2011

Ex-husband after that judgment, if anything.

13. Podrick

Posts: 1285; Member since: Aug 19, 2015

Now we can expect all the patent lawsuits against Samsung to get dropped.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

She wishes.

19. shm224

Posts: 292; Member since: Mar 19, 2015

@itsdeepak4u2000 : I thought Koh was married to Barbara Boxer.

20. engineer-1701d unregistered

I'm glad to see this finally happened I hate it when old people run departments meant for the younger 30/40 class range where the money is but I was hoping for somebody younger and more tech savvy but looks like we got dong

2. darkkjedii

Posts: 31108; Member since: Feb 05, 2011

Samsungs about to bring the heat. +1 Alik.

3. WeezyF

Posts: 155; Member since: Jul 09, 2015

true talk jedi.

8. darkkjedii

Posts: 31108; Member since: Feb 05, 2011

Whatup Weez

4. Neros

Posts: 1016; Member since: Dec 19, 2014

Meh, smartphone market is oversaturated and stagnant. There's not much between a 2012 flagship and a 2015 one, apart from more cores, more pixels, and better camera. People don't have too many reasons to upgrade.

6. Plutonium239

Posts: 1218; Member since: Mar 17, 2015

More hardware and software features, better durability(possibly longer battery life). The Lumia 950 and 950 xl both have iris scanners which is far more secure than fingerprint scanners. And they both also have continuum through Windows 10 which is an unparalleled software feature. There really is nothing else like it on the market.

9. Neros

Posts: 1016; Member since: Dec 19, 2014

Better durability? Galaxy s2 was almost indestructible while iphone 6, new nexus or s6 are quite fragile. Iris scanner is a joke and no one wants that gimmicky tech. continuum's not a full windows. Lumias can't run x86 apps, which renders them useless.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just because they cant run x86 apps doesn't make them useless. It makes them useful for people who would use that feature. After all Office for ARM isn't that much different than Office x86 and would cover the needs of most businessmen. Also, its the same thing Motorola tried to offer with the Atrix, only its better thanks to more powerful hardware. I thought the laptop dock idea would catch on especially since web browsing was very close to the desktop experience. No one is looking to have a full desktop OS on a phone, that doesnt mean we cant have some similar capabilities. Just because YOU dont want them or not interested, doesn't mean no one else is.

11. Rydsmith unregistered

"The Lumia 950 and 950 xl both have iris scanners which is far more secure than fingerprint scanners. And they both also have continuum through Windows 10 which is an unparalleled software feature." 1.) There is no evidence on what you said about the iris scanner. That is complete FUD. 2.) Continuum while nice isn't supported by developers outside if Mucrosoft's apps. Developers had a good six months to get their apps working for Continuum and they chose not to. Also, maybe it's just me, but I really don't see a point to it with cloud offerings, AirPlay, NFC file sharing, etc... You still need a display, keyboard, and mouse and the display dock for the phone to get it working, and it's not like there is going to be some magic Continuum app that you must show to others and only from your phone. Great idea, but the needed supplies for execution seem to make it not worthwhile. But you are right about one thing, there is no other product like it on the market, most products are complete, not continued beta tests, which even Microsoft called it as much.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It worthwhile for someone who needs it. Since you don't need it obviously, then it isnt worthwhile investment for you. YOU don't represent everyone, even if you are the majority.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Same thing we see with PC's, yet it hasnt stop people from upgrading, they just dont do it as often.

5. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Smartphone no longer innovate after the death of Nokia. Market is so matured that Pricing is the only innovation they can offer now.

7. Guaire

Posts: 886; Member since: Oct 15, 2014

If A line and making premium flagships is enough to compete Chinese brands, this guy wouldn't lost his position. Samsung CEO clearly said that to survive they have to change because their rivals introduced new technologies and business models. Honestly I'm curious about that which path they gonna took. If they gonna do what Huawei did with Honor sub-brand, they can do stop Chinese brands' growth and can destroy non-Chinese competitors for good.

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I believe J.K Shin is the right man for the job too. But dude, with all that money you make, please fix those teeth! /S. One of the things I like most with the Samsung Unpacked, is to hear him introduce the new devices. The guy before him who introduced the Galaxy Note 3 was also seemingly a cool guy. Google to see Samsung rethinking strategies, instead of just making the same bare minimum phone like some OEM's (looking at you Sony, HTC and Apple). Also, unless those Chinese brands off their devices in more markets outside of China, I just don't see them hurting Samsung all that much in the long term. If Samsung can match hardware specs and price they could at least create a stalemate.

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