Home
News
You are here

Rumor tacks another $100 million to Nokia's US marketing campaign, up to $15 incentive per handset sale

By Daniel Petrov

Published: Jan 04, 2012, 10:31 AM

Add us as a preferred source on Google Search

Rumor tacks another $100 million to Nokia's US marketing campaign, up to $15 incentive per handset sale

We just had a rumor a few articles ago that Nokia is planning a $100 million marketing campaign for its Windows Phones in the US. The PR glitz is poised to be a cooperative effort among Nokia, Microsoft and AT&T, which is likely to give the Nokia Lumia 900 a "hero" status in its ads and retail shops, meaning that associates will be pushing it harder than usual.

Now Paul Thurrott, who has a pretty good track record with all things Microsoft, upped the ante to 200 million rumored marketing dollars. The new info is that a good chunk will be going to sales associates in stores, which will be incentivized with $10-$15 per handset. Microsoft hopes that this joint marketing effort will break the retail spell for Windows Phones, and put them on the radar of people in carrier stores, which has been the weakest link in its sales strategy so far.

The software giant is reportedly hoping internally to sell "millions of handsets" in the US with Windows Phone the first half of 2012, and knowing how good Nokia is at all sorts of marketing stunts, it might as well succeed. The leak also says that for AT&T's handsets, Nokia will be supplying twice more marketing money than Microsoft.

source: PaulThurrott

Get a free Galaxy A17 with Straight Talk. To claim this deal, you need to pair the phone with activation on a Silver Unlimited Plan or higher. This tier costs $45 per month. Offer valid through 01/10/27 while supplies last online.

Buy at Straight Talk

View Full Bio

Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.