Report: HTC sales will be flat in 2017

Report: HTC sales will be flat in 2017
Earlier today, we passed along the opinions of a few analysts who said that the HTC Bolt would not help HTC pick up market share. While the handset does perform very fast on Sprint's LTE Plus network, tech savvy consumers are afraid  of the Snapdragon 810 chipset's propensity to overheat. A good question to ask is why use the chipset at all on a phone that is otherwise a high-end model? Certainly the idea was to save HTC some money, but it could backfire.

The malaise that has affected HTC will continue through 2017 according to industry sources. In a report published today, these unnamed sources say that HTC will continue to have sluggish smartphone shipments next year as momentum fades for its high-end models. The HTC brand also is suffering from a declining image among smartphone buyers. And while HTC does build the successful Google designed Pixel series, HTC is serving as a contract manufacturer for the phones.

Industry sources say that HTC will ship 400,000 units of its HTC Vive VR headset this year. That total will rise 50% next year, constrained in part by component shortages. Despite a $100 discount for the holidays, the sources say that the Vive is also hamstrung by its lack of a 'killer app' and the high price of the PCs that are compatible with the device.

The company's current flagship phone, the HTC 10, is by all accounts the best such model ever made by the company. But HTC continues to have a problem with marketing its phones. You might recall that the company spent $12 million to procure the talents of Robert Downey Jr. back in 2013. A single commercial starring the actor failed to generate business. Gary Oldman replaced Downey for ads about the HTC One (M8); these ads also failed to produce business for HTC.

If the company is series about about competing in the Android handset market, it already has fixed the issues that dogged them previously by improving the camera, and adding a beefier battery. Now, HTC needs to work on its marketing if it wants to seriously challenge Samsung, LG, Lenovo and Huawei.


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source: DigiTimes

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13 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

That's unfortunate.....

2. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Oh, I wonder why...

3. Junito

Posts: 144; Member since: Feb 12, 2012

Maybe they should consider lowering their prices, it is a start. To most, HTC is an unknown OEM, as such, sales are flat, and can't charge premium prices.

4. Subie

Posts: 2353; Member since: Aug 01, 2015

They didn't just under market the HTC 10 - they over priced it as well. When released they sold it for $100 CAD more then the Galaxy S7 as well as iPhone 6s.

5. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

Can't wait for the next flagship HTC phone.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

At this rate I can expect them to release the HTC 10 with lines going across the back or something and call it the HTC 11. The design of the M7 was great and ran well, but it is getting old now. They need to wow with something new and sexy.

11. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

I wish if it looks something like this: https://goo.gl/images/O8bbkr

13. ibend

Posts: 6747; Member since: Sep 30, 2014

HTC11 is HTC10 minus 3.5mm jack

7. sumpil

Posts: 91; Member since: Feb 02, 2016

They can start with radio ads, it's a cheaper option

8. cmdacos

Posts: 4099; Member since: Nov 01, 2016

Flat sales? That's a pretty ambitious goal for HTC lol

9. Xperia14

Posts: 1208; Member since: Sep 01, 2015

SD810 and no 3,5mm jack... What were they thinking?

10. sissy246

Posts: 7070; Member since: Mar 04, 2015

They could be a better phone if they did a little work. It is over priced for what it is. It sure shouldn't cost as much as a Samsung or Apple phone. My husband got the m7 when it came out and it was a very good phone.

12. Rangerboy505

Posts: 22; Member since: Sep 09, 2016

How about a mini? Because not everyone likes a big phone, and that's why I never got the 10

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