Report: Amazon to offer free video-streaming service early next year23
One theory is that Amazon wants a larger audience that it might be able to up-sell to the $99 Prime membership. And in the worse-case scenario, Amazon increases its share of the streaming video market. Currently, Netflix has 33 million subscribers while Amazon is estimated to have 25 million Prime members using its video service.
One recent bit of news that might help Amazon sell ads, is the decision by Nielsen to include subscription based content providers in its ratings. And Amazon will be able to provide data to advertisers to show them if their campaign is working.
source: NewYorkPost via Engadget