RBC Capital Markets says that Samsung could sell 80 million units
of the Samsung Galaxy S4
this year. That's despite tough competition from the HTC One
and the Apple iPhone 5
. The investment firm's Mark Sue told clients that while it took 50 days for the Samsung Galaxy S III
to reach the 10 million sales mark, the current model accomplished this feat in under two weeks.
Sue sees 20 million units of the Samsung Galaxy S4 by the time the current quarter ends. He also predicts that the third iteration of the Galaxy Note line will come to market in September and suggests that smartphone growth this year will be led by low-end
models. He expects sales to rise 26% this year to 860 million units and shoot up an additional 20% in 2014 to 1 billion units.
If Sue is right, 9 out of every 100 smartphones sold this year will be the Samsung Galaxy S4. He also told clients that sales of the 16GB model are strong with the 32GB model in black "mostly sold out
". And the analyst sees Apple fighting back with the Apple iPhone 5, the Apple iPhone 5S
and an Apple iPhone mini which is probably the low-cost model we've talked about before
"Galaxy S-4 demand in the first month of availability has been incrementally better than our estimate of 10M units. In comparison, the S-III took nearly 2 months (50 days) to achieve the 10M units mark. Our broad-based channel checks at U.S. stores indicate that demand for the 16G S-4 devices remains strong with 32G Black devices mostly sold-out and 32G White devices yet to make it to the stores. At this pace, the GS-4 is likely to cross 20M shipments in 2Q13, potentially reaching 80M S-4 unit shipments in CY13. We expect the new version of Samsung’s Note (III) to hit retail shelves in September. We expect Apple to have an updated multi-device smartphone portolio [sic] with the iPhone 5S, iPhone 5 and iPhone mini this year."-Mark Sure, analyst, RBC