Quiet launch for the new iPad in China

Quiet launch for the new iPad in China
When the iPad 2 was released in China last year, there were some incidents that kind of ruined the mood of the launch day, especially in a busy Beijing store. Today, during the new iPad's launch in China, however, it's reported that there has been a line of only 40 people in front of the same store, and there was no sign of disorder.

Could this mean that demand for Apple gadgets in China is falling? Well, it's too early make any such conclusions. Some are explaining the much smoother and quieter release with a new system that Apple introduced for the new iPad launch. Apparently, customers were required to take reservations for the product a day earlier. Then, after receiving a confirmation, they were allowed to visit the store and pick their iPad up.

Another reason for the lack of chaos could be found in the fact that the new iPad became officially available in China much later than it did in the rest of the world. Some are explaining this with the legal dispute over the iPad trademark that Apple had to sort out.

Last but not least, there has obviously been some heavy security presence during launch, which has surely helped a lot too.

source: WSJ

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