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Quiet launch for the new iPad in China

Posted: , by Ray S.

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Quiet launch for the new iPad in China
When the iPad 2 was released in China last year, there were some incidents that kind of ruined the mood of the launch day, especially in a busy Beijing store. Today, during the new iPad's launch in China, however, it's reported that there has been a line of only 40 people in front of the same store, and there was no sign of disorder.

Could this mean that demand for Apple gadgets in China is falling? Well, it's too early make any such conclusions. Some are explaining the much smoother and quieter release with a new system that Apple introduced for the new iPad launch. Apparently, customers were required to take reservations for the product a day earlier. Then, after receiving a confirmation, they were allowed to visit the store and pick their iPad up.

Another reason for the lack of chaos could be found in the fact that the new iPad became officially available in China much later than it did in the rest of the world. Some are explaining this with the legal dispute over the iPad trademark that Apple had to sort out.

Last but not least, there has obviously been some heavy security presence during launch, which has surely helped a lot too.

source: WSJ

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posted on 20 Jul 2012, 07:51 11

1. ajac09 (Posts: 1482; Member since: 30 Sep 2009)

chinease are alot smarter then Americans they know apple's knew ipad is a joke and a slap in the face to the consumer

posted on 20 Jul 2012, 08:39 8

6. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

actually in china apple products are status symbol
So if the New iPad looks just the same as the iPad 2 , no one will be bothered to upgrade even the rich folks as all chinese are stingy and calculative .
How do i know ? Dude , i'm chinese

posted on 20 Jul 2012, 11:45 1

11. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)

Confucius say: not true, in China everyone can go get a cheap (plastic) knock-off at the corner bodega. Or, on any restaurant menu.

posted on 20 Jul 2012, 13:42 2

12. whothisperson (Posts: 102; Member since: 06 May 2012)

That doesn't really counter IamYourFather6657's claim. Even if it is a knockoff, they will still feel like they have the high status since other people will think it's an iPad as well.

posted on 20 Jul 2012, 22:24

13. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

but the user experience on the fake sucks
even you bought one , you would not use it for long
my friend bought one , he is so pissed of with it he smashed it

posted on 20 Jul 2012, 08:47 2

7. darkkjedii (Posts: 24449; Member since: 05 Feb 2011)

Ur comment was jus plain stupid.

posted on 20 Jul 2012, 07:52 5

2. Slammer (Posts: 1515; Member since: 03 Jun 2010)

Online ordering has much to do with this. I'm quite sure the iPad will boast beautiful sales.

John B.

posted on 20 Jul 2012, 07:52 6

3. MeoCao (unregistered)

I guess the Chinese are waiting for N7, iPad is not cool anymore.

posted on 20 Jul 2012, 07:54

4. Reverence (Posts: 224; Member since: 16 Jul 2012)

wat to say...

posted on 20 Jul 2012, 08:15

5. Gaurav008 (Posts: 328; Member since: 20 Jul 2012)


posted on 20 Jul 2012, 08:51

8. mercorp (Posts: 1043; Member since: 28 Jan 2012)

That is due to the economic slump.

posted on 20 Jul 2012, 09:00

9. g2a5b0e (Posts: 3798; Member since: 08 Jun 2012)

The first sentence of this article is a grammatical disaster. Smh.

posted on 20 Jul 2012, 10:25 2

10. adi4u4882 (Posts: 137; Member since: 10 Jan 2012)

Oh no.
The way they are treating Chinese customers is not good.
That will cause a huge loss to Apple.
Remember China is the Worlds most populated country.
So,bad service may inflect in fall of profit.

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