Quiet launch for the new iPad in China

Quiet launch for the new iPad in China
When the iPad 2 was released in China last year, there were some incidents that kind of ruined the mood of the launch day, especially in a busy Beijing store. Today, during the new iPad's launch in China, however, it's reported that there has been a line of only 40 people in front of the same store, and there was no sign of disorder.

Could this mean that demand for Apple gadgets in China is falling? Well, it's too early make any such conclusions. Some are explaining the much smoother and quieter release with a new system that Apple introduced for the new iPad launch. Apparently, customers were required to take reservations for the product a day earlier. Then, after receiving a confirmation, they were allowed to visit the store and pick their iPad up.

Another reason for the lack of chaos could be found in the fact that the new iPad became officially available in China much later than it did in the rest of the world. Some are explaining this with the legal dispute over the iPad trademark that Apple had to sort out.

Last but not least, there has obviously been some heavy security presence during launch, which has surely helped a lot too.

source: WSJ

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13 Comments

1. ajac09

Posts: 1482; Member since: Sep 30, 2009

chinease are alot smarter then Americans they know apple's knew ipad is a joke and a slap in the face to the consumer

6. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

actually in china apple products are status symbol So if the New iPad looks just the same as the iPad 2 , no one will be bothered to upgrade even the rich folks as all chinese are stingy and calculative . How do i know ? Dude , i'm chinese

11. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Confucius say: not true, in China everyone can go get a cheap (plastic) knock-off at the corner bodega. Or, on any restaurant menu.

12. whothisperson

Posts: 102; Member since: May 06, 2012

That doesn't really counter IamYourFather6657's claim. Even if it is a knockoff, they will still feel like they have the high status since other people will think it's an iPad as well.

13. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

but the user experience on the fake sucks even you bought one , you would not use it for long my friend bought one , he is so pissed of with it he smashed it

7. darkkjedii

Posts: 30651; Member since: Feb 05, 2011

Ur comment was jus plain stupid.

2. Slammer

Posts: 1515; Member since: Jun 03, 2010

Online ordering has much to do with this. I'm quite sure the iPad will boast beautiful sales. John B.

3. MeoCao unregistered

I guess the Chinese are waiting for N7, iPad is not cool anymore.

4. Reverence

Posts: 224; Member since: Jul 16, 2012

wat to say...

5. Gaurav008

Posts: 328; Member since: Jul 20, 2012

hola...amigos....

8. mercorp

Posts: 1045; Member since: Jan 28, 2012

That is due to the economic slump.

9. g2a5b0e unregistered

The first sentence of this article is a grammatical disaster. Smh.

10. adi4u4882

Posts: 137; Member since: Jan 10, 2012

Oh no. The way they are treating Chinese customers is not good. That will cause a huge loss to Apple. Remember China is the Worlds most populated country. So,bad service may inflect in fall of profit.

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