Pre-registration for HTC One in the U.S. reaches several hundred thousand

Pre-registration for HTC One in the U.S. reaches several hundred thousand
It seems that the battle for control of the top spot on the U.S. Android smartphone rankings is going to be between the Samsung Galaxy S4 and the HTC One. You might have thought that the new Samsung flagship model would be a prohibitive favorite, but the HTC One has captured plenty of  attention, and there is always the possibility that the Samsung GALAXY Note III could cannibalize some sales from it's corporate stable-mate.

Additionally, HTC is reporting that in the U.S., several hundred thousand people have left their email to pre-register for the HTC One. The total is the largest to pre-register for any HTC device ever in the states and certainly would make it appear as though the phone will have a strong reception in the U.S. when launched. Pre-registering is nothing like a pre-order, though. When you pre-register, you simply give the manufacturer or carrier your email address to receive news and information about a particular device that you are interested in. With a pre-order, you are actually reserving a unit before the launch.

HTC President Jason Mackenzie also said that the manufacturer is talking to carriers and retailers in the U.S.about locking in specific delivery dates for the phone.The executive expects the HTC One to roll out across Europe, Asia and the U.S. in late April. The phone is launching in the U.K., Germany and Taiwan this week, while a shortage of camera parts has kept the phone from having a more widespread launch. HTC is putting a lot of effort into the phone. Each one takes 220 minutes to create.

The HTC One could be the manufacturer's last chance to survive. Previous attempts by HTC to carve out a niche for itself at the high-end of the Android market failed miserably. Last year's HTC One X suffered from a small battery which led the company to come up with the HTC One X+ which also could not make a dent in the market share held by the Samsung Galaxy S III. But this time, with the combination of a strong design, unique features like BlinkFeed and a strong marketing campaign, HTC might have finally come with a strong challenger.

source: AndroidCommunity via Slashgear

Related phones

  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)



1. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

This will most likely be my next phone. Can't wait.

10. amiroo

Posts: 269; Member since: Sep 03, 2012

correct maybe it can better sell than s4 maybe not .. there is dont matter whats number sell of both.. i really attract with one cus its most perfect phone that i see.. if htc had enough money for advertice like samsung im sure it beat s4 even in sells.. Yet one in king 2013 and surely help to htc for back to glory time.

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

Ninetysix, Have you owned HTC products before? Or are you purchasing on looks? After owning HTC products for the last nine years, I have decided to move on. I feel HTC was one of the best phones out. However, there as been a compromise in owning one. Battery life is subpar and not being able to replace my own battery is a definite setback. The decision to tighly seal all components in an aluminum casing is not a good idea. First) Since batteries are expendable items in terms of vulnerability, not having access to it is anti consumer friendly with forcing consumers to visit a retail store for replacement. In most cases, there is still a charge for normal wear. HTC has not covered these replacements. Having access to a battery is far cheaper. Two) Aluminum is extremely conductive of ambient temperatures. Hermetically sealing a battery in an aluminum casing with no way for components to breathe, is a potential nightmare waiting to happen. Batteries especially, are fragile with heat. I cringe at the thought of how many iphone5s(which was only launched in september) and HTC Ones will meet some sort of internal overheating damage this summer due to the temperatures inside of the phones climbing way above outside temp when in the sun. I'm rather disappointed at tech geeks that ignore this vital law of physics. We are so into aesthetics that we forget about logic of why phones haven't been made of this material before. Leave it to Apple to sell a mindset of metal being better and so everyone wants to follow. I wrote a blog awhile back stating that geeks have made such a push for aluminum since the iphone5, that questioning whether it can be done, is overemphasized vs whether it should be done. John B.

13. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Except the battery life of the One is up there. I'm well aware of the battery issues of previous HTC phones.

16. Slammer

Posts: 1515; Member since: Jun 03, 2010

Again, are you purchasing on looks? The article specifically mentioned using a snapdragron processor but also does not mention whether LTE is included. I presume no. User time is dependant on these two factors. But set all this aside, are you ignoring the facts of all aluminum? Thumbing me down does not change the way aluminum conducts heat. It is what it is. I'm not trying to sway your interest. I am trying to mention things that these manufacturers are not. You ever grab a piece of aluminum on a hot day? John B.

33. true1984

Posts: 865; Member since: May 23, 2012

Really? It sounds exactly like you're trying to sway his decision. Why dont you just let him decide instead of bitching about a decision that doesnt concern you?

37. Slammer

Posts: 1515; Member since: Jun 03, 2010

True1984, Indirectly, the more decisions that are based more on asthetics in a fickle industry such as the wireless industry, the more other will companies follow which does affect me and others that seek less repair shop involvement. I shouldn't have to go to a retail store to have them replace something I can do myself? John B.

42. true1984

Posts: 865; Member since: May 23, 2012

i personally he realizes this information and you're kinda being a troll

19. DKJnr

Posts: 24; Member since: Mar 11, 2013

Good to see someone else who has owned HTC phones for the last 9 years but, you don't have to deceive people with your untrue theories. 1) Check and the One has a very good battery that competes quite well even against the SGS4 except for standby where SGS4 excels. But, it has the best battery performance ever of any HTC phone. It even performs better than SGS4 by 1hr on web browsing test. HTC also sells battery pack for about $30 that can recharge your phone like 3 times - been using one with HTC One X+ & it works well. Replaceable battery, old and tired story 2) I have owned 2 aluminum body HTC phones and the heating story has never come up nor have I ever experienced what you describe after owning each of the phones for 2 years. So, another baseless claim! Get your facts right! Only deal breaker that's worth mentioning is lack of Micro SD but even then with a 64GB, not sure why one needs the card IMO.

22. Slammer

Posts: 1515; Member since: Jun 03, 2010

DKjnr, I've been around and using cellphones for 27 years and most people over these years have never experienced major problems with plastic based phones. It simply has always worked. It's pliable enough to absorb a drop and allow the user to mostly escape with an inexpensive repair. I have been a service technician most of my 50+ years and still have not been able to change the way aluminum transfers heat and cold. It absorbs the energy of these elements. Ice machines use it for the evaporators that make the ice and heat exchangers for furnaces use it to heat your house. Some electronic semi-conductors such as Triacs are mounted to large aluminum heat sinks to draw the heat away from this component to keep it cool. Just because YOU haven't experienced a problem, doesn't mean the potential doesn't exist or hasn't happened. I witness on a daily basis the issues that can happen to components exposed to extreme heat. Aluminum is generally avoided in electronic applications unless used as heat sinks. "Hermetically" encasing a phones components in an aluminum body, IS a potential for issues whether you have witnessed it or not. Why is the removable battery an "old tired story?" Batteries haven't changed. Sure phones are using larger ones, but the durability and design hasn't changed They fail and they fail a lot. Most batteries fail due to over use and overheating which can also be contributed to the over use. Applying heat to the battery, is very bad in ANY application. John B.


Posts: 4851; Member since: Apr 13, 2012

Another drawback in plastic is like comparing BMW vs FORD ™

28. Slammer

Posts: 1515; Member since: Jun 03, 2010

It may also be worth mentioning DKjnr, that aluminum wiring in buildings and homes has been eliminated because of this heat conduction. Fires caused by overheating due to amperage draw. John B.


Posts: 4851; Member since: Apr 13, 2012

Both are good phones, as far as design is concerned, Htc One is simply class and "PRESTIGE" but in terms of Specs and feautre "S4 stands out first"™ The display on the Htc is kinda neutral vs Amoleds rich saturated colours. Battery and feautres lack, no SD card and removal battery® I think the One is the better device, better build, screen on par or for some who prefers the natural looks, the One is. Ir does all the things you will actually need on a daily use better, all extras Samsung is adding are might not be needed, they are just cool feautres to make you're friends say wow! Both is superb phones ™

26. 46modnar

Posts: 14; Member since: Mar 26, 2013

Slammer / John B., I'm not a thermo-engineer, but I did study thermo in physics. Here's my understanding of heat transfer: 2nd law of thermodynamics says a system wants to be in thermal-equilibrium, so if there is a heat potential between two masses then heat will flow across it trying to reach equil. I'm leaving out some details (relative heat capacity, etc.) but in the case of a cell phone perhaps we can agree that heat will either flow from the inside -->out or outside-->in. The only situation in which you'd have more heat flowing from outside --> in, is if the outside temperature is *higher* than on the inside. If you think about it, that is not a practical situation (except perhaps sitting on your car's dashboard, which I don't think they run benchmarks for), so for any useful situation, the heat is going to want to transfer from inside the phone to the outside, and we want the best heat conductor possible. As you said Aluminum is very conductive and a good choice (which is why you see it on audio power-amp heat-sinks and such). The only drawback I see is that since it's such a good conductor, you might feel the heat in your hand more than a plastic phone, but in turn this means that it's doing it's job removing heat from the CPU, etc. The other aspects are aborbing heat from the sun (aluminum vs. plastic) and perhaps you are right about that, but then there's also heat transfer by convection to the air of aluminum vs. plastic and I think Aluminum would be better there (but I'm guessing). I'll be looking forward to reports of thermal performance on the HTC One vs. other similar devices (S4, Moto X, etc.)

29. Slammer

Posts: 1515; Member since: Jun 03, 2010

46modnar, It is refreshing to hear some candid argument vs childish revolting. My point was exactly what you pointed out in where the phone is. Most people do NOT have knowledge of materials. And most cellphone users will place their phones anywhere without thinking. Placing a phone in direct sunlight on a 80 degree day is bad enough. Now add an aluminum body to it with no air movement within the phone. Batteries will be damaged and potential component damage along the way. John B

30. Slammer

Posts: 1515; Member since: Jun 03, 2010

Also 46modnar, I feel the use of aluminum over polycarbonate(the material for phones), would be better with the air flow present. Sealing the inside will absorb rather than expel if the heat is indeed hotter on the outside. Components in a phone, generally generate very little heat. They do, however, need to remain as cool as possible. Unless cooled by air flow, physically attaching the component to a heat sink such as aluminum, is preferred. This is not done with phones and the only benefit would be to have the outside, environment temp cooler than the inside. Carbon within the components are great insulators but are vulerable to outside ambient temps which is why cooling fans are generally used in applications where ambient heat is excessive or generated. John B.

45. vladd100

Posts: 56; Member since: Jul 12, 2012

why don't you reveal your position inside samdung...

48. Slammer

Posts: 1515; Member since: Jun 03, 2010

Vladd100, I don't work within the wireless industry.

47. b1acktiger

Posts: 223; Member since: May 19, 2012

wow John, When you comment every time, There must be a story to tell the customers about cooked story. And end up like I still like HTC after bashing for various reasons which you faced, Not everybody has a problem with removable battery and MicroSd card. Atleast not for me.

49. Slammer

Posts: 1515; Member since: Jun 03, 2010

B1acktiger, I don't deal with customers in the wireless industry. This means they are quite safe from being bored to death with my stories. I have been a service technician for 30 years. I am a registered and certified technician with the national CFESA organization. My primary duties are working with gas, electric and steam products. Replacing electronic controls and circuit boards exposed to many conditions are often generally a large part of these duties when other components fail to protect these controls. I understand people have their own opinions and it doesn't bother me to be thumbed down for mine. I have nothing to gain or lose here. However, I'm just trying to offer up my knowledge as experienced within the conditions applied. John B.


Posts: 4851; Member since: Apr 13, 2012

Thought you just like Apple iPhones? But you dislike Android....?

2. InspectorGadget80 unregistered

Highly doubt they will beat the gs iv. They delay their phone which is going too hurt their sales. & i wont be buying a phone that don't support sd card

6. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

It's true that it won't beat GS4, but will this device mark the comeback of HTC? That's the main goal of HTC with this device.

20. InspectorGadget80 unregistered

Yeah still prefer my sd card though. Jow im deciding on the gs iv xperia z motorola x or the rumor note 3 right now

27. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I'm just waiting mainly for Motorola X. The Nexus 5 rumors had been sounding real good too.

3. baldilocks

Posts: 1506; Member since: Dec 14, 2008

The GSIII had pre-registration in the millions in the U.S.

21. baldilocks

Posts: 1506; Member since: Dec 14, 2008

I love how uneducated people down thumb facts. Sad.

40. shadowkiller

Posts: 8; Member since: Mar 20, 2013

how do u know?

4. Esf_Kid

Posts: 49; Member since: Feb 28, 2013

No doubt that S4 will outsell it but i think the second best selling smart phone of year will be XZ as Sony targeted Asia, specially India and now its selling like hot cakes. i like HTC as well and i hope it can rise again.

7. mocir

Posts: 23; Member since: Jul 13, 2012

Yeah 140000 Xperia Z were SOLD in Japan in 2 days . It's probably the best selling 2013 phone right now until the S4 arrives. The HTC One was delayed for too much time now and it will remain in the background.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.