HTC releases videos to promote BlinkFeed

HTC releases videos to promote BlinkFeed
On Friday, those in the U.S. waiting for the HTC One were shocked to learn that the high-end Android model now isn't expected to hit the states until the end of next month. The delay is being blamed on the shortage of components for the UltraPixel camera on the back of the phone. The problem for HTC with the delay in the U.S., is that it could have used that month to grab a head start over the Samsung Galaxy S 4, the unit that for now shapes up as the number one rival for the HTC One.

Instead, the delay means that both phones will launch stateside at the same time, which might hurt HTC's chances of building up momentum in the country. There are two things that HTC can use to differentiate the HTC One from the Samsung Galaxy S 4. One is the build quality between the two flagships. While some were disappointed with Samsung's decision to produce its device out of plastic, the HTC One has a unibody construction made from aluminum.

The second thing that HTC can push to grab sales at the expense of Korean based Samsung, is BlinkFeed. This is a page that aggregates all of your social media and news onto one screen where they are separated into live feeds by using a tiled interface. Taiwan based HTC has released a pair of videos pertaining to the feature that are meant for the U.K. market, but work nevertheless in the U.S. The first video shows a woman riding on the subway (or "the underground" as they say in the U.K.), and watching all of her BlinkFeed images come to life right in front of her eyes. This ad demonstrates the immediacy of the feeds, and the fact that they are visual unlike most widgets.

The second video is about setting up BlinkFeed. While it might seem like a daunting task, it is as simple as selecting from among the 1,400 contributors whose feed you want to follow all day. You can select from different categories which makes it easier to find certain news or social sources. And if you don't feel like getting bombarded with the feeds, you can ignore the feature by not setting it up or by not scrolling the screen all the way to the left.

source: HTC (1), (2) via Clove

Related phones

  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)



1. abish1234

Posts: 51; Member since: Oct 22, 2011

the title blinkfeed is misleading.. i thought the feeds will update when i blink...

4. WyclefJean

Posts: 44; Member since: Mar 05, 2013

Sarcasm or not..i found your comment quite funny :)

19. 305Bucko

Posts: 506; Member since: Aug 07, 2011

I too felt misled to beleive that, when hungry, i would just blink and be fed. :/

22. abish1234

Posts: 51; Member since: Oct 22, 2011

ha ha it wasn't sarcasam :)

2. preet27in

Posts: 173; Member since: Jul 07, 2012

good idea though. happy that finally htc is learning the idea of marketing. the phone is WOW. keep it up. cheers

3. WyclefJean

Posts: 44; Member since: Mar 05, 2013

They are advertising blinkfeed as if its a breathtaking revolution. Its obviously a good feature but not that gr8.

11. zippolite28

Posts: 107; Member since: Sep 28, 2012

actually we should accept every good feature Bro ... even if it is not breathtaking ... this is how marketing goes on .. :-)

5. techspace

Posts: 1037; Member since: Sep 03, 2012

i have broken my old galaxy note so i wanted to buy a galaxy s4, but it looks just like the s3, it doesn't seem to be a huge update and the galaxy s3(int version) is being sold for $550...while the s4 gonna be launched for $800 over here, should i get a galaxy s3? its doing well today but i doubt that 1 gb ram will be too less in 6 months or so one of my friends got the galaxy grand duos for $399, its has a bad display and a relatively slower dual core 1.2 ghz processor but it has 1 gb ram and 2 sim card slots i am thinking of getting an s3 or should get a galaxy grand and save more money for a nexus 5 (which may not come to india at all)

9. platformwars

Posts: 86; Member since: Sep 14, 2012

I think you should just buy a device for the time being and wait for motorola till may. if it releases a device then its gotta be one awesome pc of hardware combined with the best of the software with the help of Google.. for the time being buy something like the grand duos which is not very expensive or something which is even less expensive.. try ebay, you might get something better at the same price point(Second Hand).. i change my phones very often and normally buy/sell phones through ebay only..

10. techspace

Posts: 1037; Member since: Sep 03, 2012

thanks, i will just get a cheap smartphone for the time being

6. smallworld

Posts: 517; Member since: Jul 13, 2012

HTC Marketing < all

18. smallworld

Posts: 517; Member since: Jul 13, 2012

Just in case of misunderstanding, I mean this : HTC Marketing = S U C K S !

7. platformwars

Posts: 86; Member since: Sep 14, 2012

Pretty good.. Im really impressed with the blinkfeed and i think its the differentiating factor for the device.. but with the device being delayed so much.... I think some app developed should release an app similar to this and release it on the play store for all the devices.. If this happens then even before the device is released, its exclusivity is gone.. even though the device has other pretty neat features as well... but none as good as this in my opinion.

8. _Bone_

Posts: 2155; Member since: Oct 29, 2012

You Blink and it's delayed again.

12. Technobri

Posts: 84; Member since: Dec 10, 2012

I'm usually not a patient person. But I can't believe I'm considering waiting another month for this phone.. I really don't want another plastic phone that bad

13. bojan

Posts: 188; Member since: Oct 06, 2012

i love this feature on the HTC ONE wtf why HTC doesn't market this new features?

14. androidrocks

Posts: 63; Member since: Apr 14, 2012

@bojan i didnt know htc one has object removal and always smile features before...looks great

17. bojan

Posts: 188; Member since: Oct 06, 2012

i'm suprised they don't market them they are really cool features better than blinkfeed i don't know why phonearena doesn't talk about them i just found out on youtube. they also have Tell the whole story in one photo

20. amats69

Posts: 1527; Member since: Nov 12, 2012

they have those object removal feature androidrocks...they show it in the launching event..and the always smile i think HTC one x have this features..just correct me if im wrong

27. androidrocks

Posts: 63; Member since: Apr 14, 2012

I did not know that these features even existed until i saw those videos (not exaggerating,just my personal opinion). as bojan said, htc should market features like these along with the ultrapixel camera or whatever they call it.

15. tkvdog

Posts: 46; Member since: Apr 11, 2012

Stink Feed.

16. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

We already know the BlinkFeed already, just release the d*mn phone HTC!

21. Bob327

Posts: 14; Member since: Mar 17, 2013

I know I can DISABLE BLINK FEED other wise .... I would not be sitting here WAITING for the darn HTC ONE to actually hit the stores... I just have absolutely positively no use for that feature that I can think of...... The S3 and S 4 do not interest me because both are PLASTIC and I'm a hands on guy... Contract expires on April Fools day (appropriate I guess) but I do not want to wait another month... Bob G

23. Taters

Posts: 6474; Member since: Jan 28, 2013

Hmmmm, it looks like all of the heads should roll, not just Peter Chou. HTC sucks at everything. Pretty bad marketing.

24. procopiojose

Posts: 132; Member since: Oct 26, 2012

"with thc blinkfeed, we will drain the battery that matters to you.."


Posts: 100; Member since: Nov 30, 2011

thc blinkfeed? sounds good

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