Our top 10 wishes for Apple in 2018

Apple has had a very successful 2017: sales were higher than expected and the company keeps on breaking revenue and profit records despite the quickly saturating smartphone market.

But there are a few things we wish it had done better and a few things we hope Apple fixes or improves in 2018.

We have summed up our 10 top wishes for Apple in 2018 right below and we are looking forward to hearing what you want to see from the company this year.

Be more transparent with customers

Apple ended 2017 with a scandal and a trillian dollar class-action lawsuit after users found that the company artificially slows down iPhones with older batteries. Apple had started doing this in the beginning of the year, but never publicly disclosed what it was doing and as a result millions of users with an iPhone 6, 6s, SE, and later with iPhone 7 have experienced their iPhones slow down for a reason they could not pin-point. And since an old battery is not commonly a cause of a slower phone (you only expect your phone to last less, but not run slower), many users could have been pushed into buying a new iPhone rather than doing a much cheaper battery swap.

This could have been easily avoided if Apple was more transparent with its customers. And just like in a personal relationship, this is our top wish for Apple in 2018: be honest and true to your customers.

Get rid of the notch

Despite its sky-high $1,000 price tag, the Apple iPhone X is a brilliant phone. It is fast, has an incredible display, great camera, solid battery life and the new gestures and Face ID work well.

But there is one thing about it that feels like a compromise even after a couple of months of using it: the notch.

While the notch is not a deal-breaker, it is clearly a compromise to a beautiful design, one that is uncharacteristic for design and detail-obsessed Apple. While we doubt Apple would release a brand new, notch-less iPhone in 2018 (let's be realistic), we do hope that the company - now with Jony Ive back full-time as a design head - will make a premium iPhone without a notch down the road.

Improve Siri

While Google has been perfecting its smart Google Assistant and while Amazon has been on a roll with its Alexa-powered Echo speakers, Siri has fallen behind.

It has less features, knows less and even the hardware that was supposed to highlight it the most, the HomePod, has been delayed.

In 2018, Apple really needs to speed up Siri if it wants to stay at the top of the voice assistant game. It has allegedly already started doing so: a major Siri executive shuffle is underway, but we want to see more specific Siri improvements this year.

Include a fast charger with iPhones

It really is a shame that you only get slow charging when you buy the world's most expensive mainstream phone.

The $1,000 iPhone X ships with a meager 5-watt charger. You will need 3 hours and 10 minutes to charger your iPhone X fully using this charger, an eternity when compared to all other major phones out there. At the same time, the iPhone X - as well as the iPhone 8 and 8 Plus - supports fast charging and can theoretically be charged for half this time. While you can buy many third-party fast chargers, it still feels strange that Apple would not include a fast charger in the box with its most premium phones.

Improve iOS notifications

Apple's iOS is known for its simplicity and proper software updates, as well as the quality apps and games, but managing notifications on iOS is not ideal.

Rival operating system now bundles notifications by app, allows quick replies, has less intrusive notifications for less important stuff, and is generally much more robust. iOS, on the other hand, still does not have a proper 'Clear All' button for notifications.

While we do not want Apple to copy Android's approach, it can certainly take inspiration from the more robust notification system and bring notifications that are easier to use.

Bring a portrait camera in the smaller iPhone

Yes, we do understand it is a feature that drives sales of its more expensive models, but the secondary camera with Portrait Mode would be hugely appreciated for those who still feel attached to the 4.7-inch iPhone, the 'classic' iPhone in the past few years. Having this sort of fragmentation between the features of bigger iPhones feels a bit discriminating anyway.

Improve core iOS apps like Mail

Apple has some of the best mobile apps on the App Store, but when it comes to the apps that the company itself builds and bundles in the iPhone... well, they could be much better.

While we love the iMessage, the stock weather app and Apple News, some apps like the default Mail one, look dated. Despite improvements, iTunes remains way too crowded. iCloud backups lacks important setup settings and would automatically start backing up photos as well as 300GB of our video files. Apple's Office suite also lacks the ease of use, cross-compatibility and sharing and collaboration features of competitors like Office 365 and Google's Docs suite.

Make a round Apple Watch

The Apple Watch was off to a shaky start, but after numerous relentless updates and a dramatic speed-up, it has gained in both popularity and actual ease of use. One thing that has not changed, though, is its slightly peculiar rectangular looks and navigation via the clunky, tiny digital crown.

Meanwhile, main rival Samsung has introduced a few very well-made, classic-looking round watches that up the style game and feature an incredibly easy navigation method with the rotating bezel.

So yes, while a round Apple Watch does not seem likely - we've only heard sketchy rumors that Apple is considering it, but nothing more - it remains high on our wish list for Apple gadgets in 2018.

Cheaper repair costs

As much as we love the new iPhone X, $550 for a repair of a cracked glass back is way too much even for Apple standards.

Overall, repair costs for the iPhone X are exorbitant. Replacing a cracked screen would set you back $280, and AppleCare+ in the United States cost a whopping $200 for two years. What this means is that you really should not risk carrying an iPhone X without a case, but at the end of the day, it is all design decisions by Apple that drive those high prices and we hope that the company invests in devices that are easier and cheaper to repair.

Split-screen multitasking on an iPhone

Split-screen multitasking is a power-user feature that is now available on most Android phones, yet it is not something available on iPhones. And while we don't use it often, we do appreciate being able to watch a YouTube video while browsing the web. We do not expect Apple to introduce this feature anytime soon, we still do hope that it becomes available in the near future.



1. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Transparency. My main wish. Still hoping that Apple is properly punished for not disclosing device slowdown based on battery deterioration.

4. Lumbergh

Posts: 463; Member since: Feb 14, 2016

As a side note, very happy to see that racist idiot peacetoall has been banned lol thx PA

10. Anonymous.

Posts: 424; Member since: Jun 15, 2016

Hey, Lumbergh. Happy New Year. What's your top 10 wishes for PhoneArena (and it's staff) in 2018? Just curious, bro.

13. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Hey Anonymous, Happy New Year bud. Top 10? Sure, I'll give you 5 as I'm happy with Phone Arena overall. 1. Ban racists immediately 2. No highly intrusive banner ads 3. Construct smarter polls with option stating "I'm iOS user" or "I'm Android user" so OS specific data is more accurate 4. No shortcut reviews; every device receives same treatment 5. Improve commenting system

21. Anonymous.

Posts: 424; Member since: Jun 15, 2016

Couldn't have said it better, :D.

41. Podrick

Posts: 1285; Member since: Aug 19, 2015

Good points, agreed with all. I'd like to add 6. "Block user" option like in disqus.

44. maherk

Posts: 7060; Member since: Feb 10, 2012

Amen to that. And ban their IP addresses, not just their accounts.

51. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Yeah, them polls...

67. AVVA1

Posts: 228; Member since: Aug 01, 2017

I totally agree with transparency! Also id rather have an option to either to throttle my phone or not (batt) or at least a notification showing that we need to change batteries than slowing down the perf of my device just to save the dying battery. I'm a bit skeptical about the notch tho whether we like it or not I think it's not going anywhere...yet. I'd also like to see siri to catch up with google now and fast charging adapter out of the box please specially if consumers going to pay premium for a device besides they are using the standard USB PD it might be easier for them.

70. dmakun

Posts: 382; Member since: Jun 06, 2011

Besides the transparency part phonearena wants Apple to copy everything already available on Samsung devices. Wow! That's rather transparent of iPhoneArena!! What I find most amusing is despite all of these expectations from Apple in 2018, this website has rated the iPhone better than every Samsung released ever! Says a lot about the reviews and rating system on here!

2. Wiencon

Posts: 2278; Member since: Aug 06, 2014

SE 2 And leave more holes in software so jailbreaking would be easier

3. EvilAPi

Posts: 116; Member since: Sep 25, 2017

11. Stop planned obsolescence.

31. bucky

Posts: 3797; Member since: Sep 30, 2009

I hate to break it to you but all tech companies suffer from that issue.

5. A_A_A

Posts: 229; Member since: Jan 23, 2017

And return 3.5 mm jack.

52. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Send that 3.5mm jack back to the 1980s.

6. antmiu2

Posts: 552; Member since: Jun 19, 2011

So basically turn into an Flagship Android phone? xD

65. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Android flagship... But with Apple logo


Posts: 2817; Member since: Oct 03, 2012

12. Just stop making stupid phones!

8. Supah

Posts: 692; Member since: Mar 08, 2017

You want all that Victor? Then just get a galaxy phone. You know the phone you unbiased/professional writers rated lower than the iP8 & iPx. It has everything you want and more. And the best part is it doesn't run on unstable iOS you unbiased/professional writers love. Just ask other unbiased/professional writers from different sites. They all love it.

11. Rishi17

Posts: 98; Member since: Sep 22, 2016

Didn't see that one coming, nice catch, on a side note , iOS isn't unstable.

14. KFear

Posts: 170; Member since: Feb 06, 2012

Completely terrible comment. Maybe Victor loves the IOS and wishes they'd listen to customers and make improvements. Supah, when the hell is Samsung going to stop doubling apps on us? When are they not going to include 10 assistants on one phone and confuse people? When will galaxy phones stop slowing down 6 months after you use them? When will Moto realize that we want the MotoX back and that nobody cares about their stupid mods anymore? And yes, IOS is not unstable. Your comment is.

18. cmdacos

Posts: 4388; Member since: Nov 01, 2016

When Google stops mandating their bloatware on devices with Google Play services.

32. Supah

Posts: 692; Member since: Mar 08, 2017

"Maybe Victor loves the IOS" Really? He seems very unbiased. Could have fooled me for sure. "wishes they'd listen to customers and make improvements" Apple's done that already. They got rid of the 3.5mm headphone jack for their customers, notch's already there, their wireless charging is super slow, their customers are able to pay extra for a faster charger, their unstable updates usually break more than they fix(die hard Apple fans love that feature) and thanks to, ONLY, Apple, your iPhone's already slower than before. "when the hell is Samsung going to stop doubling apps on us? When are they not going to include 10 assistants on one phone and confuse people?" Who knows. I'm not Samsung. You should ask them but I think their customers have more choices. Last time I checked, Apple customers didn't have a choice and Apple says that's a great thing so I guess it must be true then. BTW, did you really get confused? If so, you should only used an iPhone. Even my 3 yr old nephew handles it very well. "When will galaxy phones stop slowing down 6 months after you use them?" I wouldn't use a galaxy phone if it slows down only after 6 months of usage. You shouldn't either but I will continue to use it only if Samsung slows it down for me, just like how Apple did for their special customers. "IOS is not unstable. Your comment is" I didn't understand that so I had to ask kiko da Kellyanne Conway of PA for his approved translation. And he said you meant: "https://www.youtube.com/watch?v=ZQ6OlPbM6x4 "

35. makatijules

Posts: 835; Member since: Dec 11, 2017

First off, no matter what phone you use, theer are always double apps. Google Android requires Googles apps to be on the device bearing Android, especially if you wnat acces too Google pLay. What does that have to do with the OEM installing their own? Lets assume you have an iPhone. Do you use Google Maps? If so isn't that doubling apps? Because Apple Maps is already there. What about ther Apple Mail app, do you use it? Well if you installed GMAIL or Outlook, aren't you doubling apps? What you miss is simple. The OEM app is suppose to be better, because it takes advanatge of the specific hardware features of the phone. Google's generic apps are meant to provide access to Google services and have a standard across the board look and feel. You complaint has ZERO merit because EVERYONE phone o tablet has doubled apps.

17. westicktogether

Posts: 50; Member since: Mar 15, 2016

Maybe Victor doesn't want a laggy galaxy phone, you idiot.

19. cmdacos

Posts: 4388; Member since: Nov 01, 2016

Does he prefer a throttled iPhone in 12 months or sooner?

20. westicktogether

Posts: 50; Member since: Mar 15, 2016

Perhaps, over a laggy galaxy phone out the box?

29. cmdacos

Posts: 4388; Member since: Nov 01, 2016

Hahaha nice try

37. westicktogether

Posts: 50; Member since: Mar 15, 2016

Hahaha right back at ya

53. Supah

Posts: 692; Member since: Mar 08, 2017

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless