Only 30 people line up for iPhone 8 at the Sydney Apple Store

Traditionally, the launch of the latest new iPhone models has hundreds of people lined up in front of the Sydney Apple Store. While the ability to pre-order the handsets online has resulted in smaller gatherings in Sydney, today's launch of the Apple iPhone 8 and Apple iPhone 8 Plus has resulted in a new all-time low. Only 30 people made up the small line that was patiently waiting outside the store, hoping for the doors to open.

While the line might have been shorter, the passion and desire of those waiting was just the same as seen in previous years. Take Mazen Kourouche. He happened to head up the line after waiting for 11 days in front of the Sydney Apple Store.

With the addition this year of the tenth anniversary model, the Apple iPhone X (pronounced 'Ten'), consumers are sitting back, waiting to check out the premium model to see if that is the one they want to buy. Pre-orders for the iPhone X begin on October 27th with the launch taking place on November 3rd. However, with production of the premium model rumored to be not starting until next month, availability is going to be tight for the iPhone X, which should still see heavy demand despite the $999 price for the 64GB version.

The iPhone X has a larger 5.8-inch OLED screen, and features the new facial recognition system called Face ID. It comes with an edge-to-edge display and offers 2 hours more battery life than the iPhone 7.

source: Reuters



1. toukale

Posts: 633; Member since: Jun 10, 2015

Apple is doomed, doomed I tell you /s. Everyone pre-order these days. Besides the X is 6 weeks away. It's 2017, people don't do that anymore, unless they are getting paid for some ad campaign.

3. seret6

Posts: 279; Member since: Aug 14, 2013

Hahahahahah im laughing at these 30 idiots

9. lyndon420

Posts: 6796; Member since: Jul 11, 2012

29 out of 30 get no recognition for their determination, but the guy who sat in line for 11 days got what he be 1st lol.

40. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

All 30 were paid actors.

13. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Maybe people just realized how stupid it was to standing in line just to get a phone.

16. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Heights of joblessness

29. 87186

Posts: 312; Member since: Aug 01, 2014

I guess your job doesn't offer vacation or floating holidays...?

33. ibend2

Posts: 159; Member since: Mar 16, 2016

Line-up for 11 days must be the stupidest way to waste floating holidays

30. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

These sad sacks have lined up for something that is going to be out of date in six weeks. The xPhone is the one to get.

2. Plasticsh1t

Posts: 3108; Member since: Sep 01, 2014

Congratulations. They have won the "no life" achievement. Good job /s.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I'm not surprised, most people despite the price tag probably want the iPhone X tbh, 4 years of the same boring deign will do that to you, I literally could not stand to buy a new device that looked exactly the same as my current device. Yes I think it's crazy to spend $1k on a phone but the fact of the matter is, if I just had to get a new iPhone this year I would get the iPhone X anyway and call my stupid for doing so. Even people who can't afford the iPhone X will still be getting it, ahhh the beauty of installment and trade in plans smh.

15. Well-Manicured-Man

Posts: 696; Member since: Jun 16, 2015

I don’t know. I always upgraded my iPhone when I thought its worth it. This year, I won’t upgrade my iPhone 7 because the iPhone X did not impress me. Sure it’s a different and unique design and the camera seems to be excellent. But I still not really do more with this phone compared to my iPhone 7 but Apple charges me 400€ more. No way I will buy.

17. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Same here, I had a 6 then got the SE - I prefer a smaller phone and one-handed use, I was thinking about the 8 and X but not enough to sway me this year. How weird, I thought according to many here that we were all sheep who buy whatever Apple make?! :|

19. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

We have a similar way of thinking then, unfortunately most don't think like us. As for the iPhone X, no touch id or home button and the battery life isn't what I was expecting , has a great soc and camera but those two aren't worth $1k imo.

23. Well-Manicured-Man

Posts: 696; Member since: Jun 16, 2015

Yes. My feeling tells me that iphone x is not really what Apple wanted it to be in the first place. That is maybe also the reason why it launches so late. I am quite sure that Apple wanted to have a fingerprint reader unter the screen in the first place. I will surely wait with my next purchase until the bezel less design has been perfected.

25. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Apple did want the scanner under the screen and a virtual home button to go with it, they even considered keeping the home button without the scanner, I don't see why they didn't. I really hope Apple manages to add those things next year and I cross my fingers that they find away to get rid of that notch somehow lol.

41. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Why not? The iPhone X is top notch.

5. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Others have pre-ordered it.

6. nebula

Posts: 1009; Member since: Feb 20, 2015

Why Sydney, why?

7. jm405

Posts: 82; Member since: Mar 22, 2016

People still stand in lines??? There's something called the internets

38. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Wrong... It's "Internetses"

8. Xilam unregistered

I think that we will see the lines once the X hit he shelves.

10. lyndon420

Posts: 6796; Member since: Jul 11, 2012

Guaranteed...provided it's a noteworthy upgrade from previous versions.

26. AxelFoley unregistered

This comment would indicate that the total number of sales does not correlate to the total number of devices a company releases. I had been under the impression that when a company releases 3 x devices, that means that their sales should triple. At least that's what I'd been told...over and over and over.

11. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

No phone is worth camping outside a shop for, same for any retail product.

12. amasog

Posts: 552; Member since: Aug 22, 2013

Meeeeeeeh! Very cheap and so pathetic article.

14. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

A hardcore worsheeepers will queue for the X, not 8

18. MarmiteTheDog

Posts: 191; Member since: Jul 31, 2017

Are iTards a dying breed? I guess even Australians are getting fed up with paying more for less.

20. skyline88

Posts: 697; Member since: Jul 15, 2013


21. nctx77

Posts: 2540; Member since: Sep 03, 2013

You can literally walk in and grab the 8/8 plus with no problem. There is no constraint. You can easily see that on the website. Why in the world would anybody stand in line? Last is the biggest reason no one is in line. It’s called th iPhone X!

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