OnePlus sold more than 500k One phones, wants to reach a million sales by the end of 201423
The OnePlus One is a highly competitive smartphone for 2014 due to its powerful, flagship-level hardware at a midrange price tag of $349. Pei said that the company only makes a single-digit amount of profit per unit sold and that smartphone sales is not how the company intends to make money.
Instead, OnePlus will offer various lifestyle accessories to complement its flagship phone – we're already beginning to witness this, with the launch of two various types of headphones – the affordable Silver Bullet Earphones and the more premium (yet still carrying an alluring price tag), JBL-designed E1+ Earphones. Of course, the company also offers proprietary flip covers, screen protectors, and will be releasing swappable back covers for the handset, allowing users to further customize their phone's aesthetics.
Aside from selling physical accessories, OnePlus also intends to build a software and services layer, which will also be a source of revenue. This shift is planned to occur when the company's handset reach a few million users, though, what kind of services Pei has in mind is yet unclear.
Of course, OnePlus probably doesn't intend to reach the few million by just relying on the One. We've heard a couple of rumors of a OnePlus Two, codenamed Lettuce, to be in the works and it is expected to be a smaller handset, aimed to cater to those who find the 5.5” screen to be a bit overkill. It is said to arrive some time in 2015, probably mid-year.