OnePlus plans major expansion, grand goal is to be 'enduring'

OnePlus plans major expansion, grand goal is to be 'enduring'
OnePlus slams the grand mission statements of Silicon Valley companies and its grand goal is to be a 'healthy and enduring' company, co-founder Carl Pei said in an interview, adding that the smartphone maker is planning a major expansion.

OnePlus started as a small project with big ideas to "never settle" and to "kill" flagships, asking customers in its early days to smash their current phone and get a OnePlus instead. Since then, the company has doubled down on its mission of making no-compromise flagship devices at reasonable prices (in fact, at half the prices of current Samsung and Apple flagships), and from an initial product run of 50,000 units, it has now sold over 1 million OnePlus 6 phones within just 22 days of the launch.

Co-founder Carl Pei, a university drop-out, who moved to the United States from China at age four, and then moved to Sweden at age six, has been touring Europe these days, negotiating deals with the big carriers as OnePlus is planning a major expansion on the Old Continent. OnePlus is said to be working on deals with carriers for a big launch next year and it is planning to increase the number of employees to 60 in Europe.

Yet still, despite its loud marketing in the earliest days, OnePlus follows a humble and sensible grand goal: 

This almost sounds pessimistic, but considering the incredibly tough competition in the smartphone market and the dynamic changes happening every year, it's a worthy objective.

Yet still, having a grand goal to endure and survive, does not mean that OnePlus will just stand still. The company has just announced a big and bold new bet: it has started work on a OnePlus TV, a new product that it envisions as much smarter than current TVs and one that will connect seamlessly with your phone. It is still in the early stages, but OnePlus plans to launch it in 2019. You can read more about the OnePlus TV here.



1. Cat97

Posts: 1858; Member since: Mar 02, 2017

For one, they make pretty great phones and don't copy Apple's marketing (and fall into their pricing trap which will bite a lot of Android manufacturers this year). As long as they concentrate all of their efforts on only one good phone at a time instead of a myriad of useless models, I would say they stand a chance. For now, I'm very happy with their offerings.

2. worldpeace

Posts: 3127; Member since: Apr 15, 2016

"having a grand goal to endure and survive", sure, they'll need to survive from Pocophone attack :-/

3. baldilocks

Posts: 1494; Member since: Dec 14, 2008

The Pocophone doesn't even come close to the OnePlus. The OnePlus is optimized and refined, the Poco phone?? Well, un poco loco.

6. Marcwand3l

Posts: 426; Member since: May 08, 2017

One Plus is not 200$ more optimized and refined.

7. baldilocks

Posts: 1494; Member since: Dec 14, 2008

For my money, it is.

4. anixo

Posts: 16; Member since: Sep 14, 2018

poco has lots of issues

5. ebilcake

Posts: 1227; Member since: Jul 16, 2016

OnePlus TV? WTF has Carl been smoking?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.