OnePlus faces lawsuit in Europe over use of Dash trademark

OnePlus faces lawsuit in Europe over use of Dash trademark
OnePlus is on the verge of revealing a new flagship smartphone, the OnePlus 6T, but the Chinese company is also in the middle of a debate regarding the use of the word Dash for its charging technology.

As many of you probably know, OnePlus tried to trademark the Dash Charge brand in the United States and Europe, but Amazon and Bragi prevented it from obtaining the trademark. Bragi, a European audio company, uses the Dash branding for its wireless earphones long before OnePlus even though about trademarking the name.

Although OnePlus has already started the process of replacing the Dash Charge name with another one (Warp Charge) about two months ago, it appears the Bragi didn't want to wait for the smartphone company to phase out the old name.

Bragi has filed a lawsuit against OnePlus over the use of its already trademarked “Dash” brand. We have yet to learn the details of the filings, but this might be over very soon, and not in OnePlus's favor considering the Chinese company has already been denied the “Dash” trademark in the EU.

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4 Comments

1. FluffyBled unregistered

Looking forward to the time where naming a product will be the same as signing up for a gmail account!

3. worldpeace

Posts: 3092; Member since: Apr 15, 2016

Can't use "FluffyBled" as Username. XXX company already trademark "Fluffy" brand. Username recommendation: - FiuffyBled8492 - FluffiBled8767 - FlufffyBled9029

2. worldpeace

Posts: 3092; Member since: Apr 15, 2016

What a BS? Bragi's trademark is just "dash" not "dash charge", and it's an earphone name, not charger. Don't think it will do any profit damage to Bragi, especially when OnePlus is much more famous than Bragi. I'm sure there is gazillion of products in EU that use "dash" in it's name.

4. deewinc

Posts: 454; Member since: Feb 21, 2013

I think OnePlus just lacked ideas to back up the DASH Charge trademark. Why not blend the two names and make it one. DashCharge. The issue happens to be revolving around the "Dash" branding. Just join the two words and problem solved.

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