Following its introduction, and just as any company would, the Chinese brand applied to trademark the name in various markets across the globe. However, shortly after this, both Bragi and Amazon opposed the filings in Europe. In the case of the former, the company argued that it already sold wireless earphones under the Dash branding, whileAmazon, on the other hand, offers Dash Replenishment which allows products to be purchased automatically from Amazon. Because of these two claims, OnePlus’ trademark was ultimately rejected in the European Union back in March. Since then, the company has removed all references to the Dash Charge name from its websites, but it appears OnePlus may have a replacement up its sleeves.
Yesterday, the brand filed to trademark the “Warp Charge” name and its accompanying logo in the European Union, aiming to cover data cables, power adapters, wireless chargers, and more. Considering this is simply a trademark application, there’s no way of knowing if or when the company will make use of the name. But, after seeing the reputation that was slowly built up over time by the Dash Charge branding, it wouldn’t be surprising to see the company try and replicate this with a new name, one which won’t face any kind of trademark opposition.