OnePlus aims to sell between 3 and 5 million smartphones in 2015, 10 million in 2016

A few weeks ago, OnePlus CEO Carl Pei announced that that his company will launch a OnePlus One successor sometime in the third quarter of 2015. Furthermore, the CEO also announced that his company is also working on a second smartphone, one that puts emphasis on design over specs, meaning that it will probably turn out to be a more affordable smartphone (although the One was never expensive to begin with). These two smartphones, combined with the current-generation OnePlus One, are expected by OnePlus executives to significantly boost the company's smartphone sales this year.

The OnePlus One brought high-end specifications at a very low price, thus managing to draw in a lot of hype. Unfortunately for many frustrated potential customers, OnePlus did not openly sell the smartphone, offering it exclusively through an invite-based system instead. A couple of months ago, the company made the OnePlus available for purchase without an invite, although such sales were time-limited. In other words, there's no denying that the OnePlus One would have been sold in much higher quantities through a more traditional sales system. With this in mind, it's not surprising that OnePlus execs expect to sell between three to five million smartphones during 2015. What is a bit more interesting, however, is that the company expects to sell ten million smartphones in 2016.

source: Bloomberg