OnePlus aims to sell between 3 and 5 million smartphones in 2015, 10 million in 2016

OnePlus aims to sell between 3 and 5 million smartphones in 2015, 10 million in 2016
For a company that was founded back in December 2013, OnePlus is certainly doing very well in the crowded smartphone market. The company's single smartphone to date, the OnePlus One, was sold in one million units during 2014. Looking into the future, OnePlus executives expect to sell somewhere between three and five million handsets this year.

A few weeks ago, OnePlus CEO Carl Pei announced that that his company will launch a OnePlus One successor sometime in the third quarter of 2015. Furthermore, the CEO also announced that his company is also working on a second smartphone, one that puts emphasis on design over specs, meaning that it will probably turn out to be a more affordable smartphone (although the One was never expensive to begin with). These two smartphones, combined with the current-generation OnePlus One, are expected by OnePlus executives to significantly boost the company's smartphone sales this year.

The OnePlus One brought high-end specifications at a very low price, thus managing to draw in a lot of hype. Unfortunately for many frustrated potential customers, OnePlus did not openly sell the smartphone, offering it exclusively through an invite-based system instead. A couple of months ago, the company made the OnePlus available for purchase without an invite, although such sales were time-limited. In other words, there's no denying that the OnePlus One would have been sold in much higher quantities through a more traditional sales system. With this in mind, it's not surprising that OnePlus execs expect to sell between three to five million smartphones during 2015. What is a bit more interesting, however, is that the company expects to sell ten million smartphones in 2016.


source: Bloomberg

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7 Comments

1. imkyle

Posts: 1112; Member since: Nov 18, 2010

Stop with that stupid invite system. If people wanr to purchase your phone, then do not make then wait weeks for an invite.

2. zachattack

Posts: 621; Member since: Jul 31, 2013

I'll pay 800 for a phone that works any day of the week, shocked I sold mine in a couple hours and even more shocked the buyer loved the phone. Its great at first till you see all the annoying bugs and cheap ass short cuts.

3. sram145

Posts: 127; Member since: Dec 18, 2014

if only the invitation system is lost

5. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Not with the bad SD 810 press.

6. JMartin22

Posts: 2355; Member since: Apr 30, 2013

The invite system is there in place to help prevent losses in sales from occurring. They're only going to make the amount of handsets they think people are willing to buy. With that said, not many people are going to pay a premium on a phone from a brand with no standing, reliability or reputability in a highly competitive market like this one.

7. xperian

Posts: 417; Member since: Apr 10, 2014

They won't be able to manufacture that many phones

8. p51d007

Posts: 701; Member since: Nov 24, 2013

No way! OnePlus has zero manufacturing facilities. Oppo (both owned by BK electronics) builds them. Oppo also sells phones, that make more profit than OnePlus, so, if you were BK electronics, who do you think will have priority in the manufacturing? OnePlus, which if they are lucky, makes a profit, or Oppo, who you know makes a profit. Also, the OnePlus takes shortcuts on manufacturing, as seen when I recently replaced a damaged screen for a friend of mine, who cracked the screen. Inside is held together with screws, but the buttons? There are no frames around them, they are simply manufactured onto a ribbon cable, VERY fragile. Weather sealing is not very good, and the battery is double face taped onto the plastic body.

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