One in four smartphones sold in Jolly Ol' England over the last 4 weeks was the Apple iPhone 4S

One in four smartphones sold in Jolly Ol' England over the last 4 weeks was the Apple iPhone 4S
Back in 1964, England sent the U.S. four lads that forever changed pop culture in the States (and in the world, of course). And while the Beatles monopolized the record charts by April 1964 with the top 5 singles, Cupertino based Apple is paying England back by sending over its iconic touchscreen phone. According to the results of a survey taken by British research firm GfK and reported by the Financial Times, one out of every four smartphones sold in England over the 4 weeks ended December 9th, was an Apple iPhone 4S. Add in all of the other iPhone models available in the country and 37% of smartphone purchases in that period were for an Apple iPhone. In fact, the Apple iPhone 4S, the Apple iPhone 4 and the Apple iPhone 3GS all were in the top 15 smartphones by sales over the 4 weeks charted by GfK.

Trailing the Apple iPhone 4S was the popular Samsung Galaxy S II while three versions of the BlackBerry Curve cracked the top ten. The latest RIM flagship model, the BlackBerry Bold 9900 had increased sales, but could not make it into the top ten. No Nokia model made it into the top ten despite a $30 million advertising campaign and the launch of the Finnish manufacturer's new Windows Phone 7.5 powered Nokia Lumia devices. According to the report, the Nokia Lumia sold no better during the 4 week period, than the company's line of featurephones. Still, it is early in the game for Nokia's Windows Phone models and they could end up getting some traction in the UK yet.

As has been the general trend everywhere, smartphone use has picked up sharply in the country. The number of smartphones in use has doubled between February 2010 and August 2011,  reaching 45% of  all UK cell phone users. As for the Apple iPhone, it is said to have a leading 43% marketshare in the country last month, outselling all Android models in November.

source: GfK, FinancialTimes via electronista

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB



1. aztaxia12295

Posts: 272; Member since: Nov 22, 2009

good for them do they earn a prize?

2. trin

Posts: 88; Member since: May 11, 2010

Who left the plate of nestle trollhouse cookies?

3. Pdubb

Posts: 250; Member since: Aug 08, 2011

Who did they survey? How many did they survey? Why do such a survey? Why not say they asked the carriers? I don't believe this "survey". It sounds made up to pad one company's stock outlook.

5. Lucas777

Posts: 2137; Member since: Jan 06, 2011

oh heavens the survey says something that promotes apple! must find an excuse and say "survey" in a dubious manner!

8. ivanko34

Posts: 617; Member since: Sep 04, 2011

Don't worry its the marketing system of apple "hurry to buy an iphone - follow the herd !"

4. shayan

Posts: 159; Member since: Sep 09, 2010

good work for iphone 4s. but Im actually realy impressed by SGSII for the second place. after all, it was in the stores for six month or so, i guess. good job samsung!

17. shayan

Posts: 159; Member since: Sep 09, 2010

it looks like whenever I dont take a side in android vs. iOS I get thumbs down...

6. maxican16

Posts: 364; Member since: Sep 29, 2011

THREE blackberries cracked the top ten?! Ha, that alone unsubstantiates the taste of smartphone users in the UK (at least those surveyed in this article)!

7. mctcm

Posts: 204; Member since: Oct 19, 2011

saw on bloomberg this morning that only Apple's smartphone market share in the US has dropped to 20% with HTC and Samsung leading the pack. competition will eat them alive eventually.

9. bloodline

Posts: 706; Member since: Dec 01, 2011

I am from the UK - Unfortunately the general public are very uneducated when it comes to smart phones. We have hardly any advertising for android devices, we have the odd poster for a s2 and I think I have seen one tv advert that showed the s2 and the user using his calendar....great. The truth is most of the uk think its only the iphone that can do smart things, some dont even know what android is. Samsung htc etc.. really need to start smarting up on the UK marketing, the iphone tv adverts show siri, cloud services, facetime etc.. the htc tv advert shows the weather widget... its a joke, its no wonder most pick the iphone

10. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Same old excuse from fandroids :) Iphone is the real deal. The rest are copycats. And android is the king of them all copycats :)

11. bloodline

Posts: 706; Member since: Dec 01, 2011

listen mug, there is no denying the iphone is a solid product. BUT its not 2007-8 anymore and the iphones UI hasnt really developed from there (other than copying android) and it probably doesnt need to. Apple know their target audience and it offers a simplistic approach, thats it. what more can the iphone do ? Anymore developments to the UI end up running the risk of losing simplicity or copying android further. The only thing apple can do is create more integrated apps, which isnt really that spectacular, so you really have to ask yourself.... does the iphone have a shelf-life ? I know alot of people who are bored of the iphone, the UI hasnt really changed since 2007, screen size is roughly the same - they want a change - change is inevitable...this is where android begin to dominate because its open market and selection and its already happening. deal with it

13. tacohunter

Posts: 408; Member since: Nov 06, 2011

Bloodline. If you wanna have a clear overview of the UI and iOS from 2007 till now watch this. (to be more accurate) iOS 1: The iPhone is born iOS 2: Apps iOS 3: Features iOS 3.2: The iPad arrives iOS 4: Multitasking iOS 4 Updates: Expanding the ecosystem iOS 5: Siri and much more The UI will most likely change next. As you may know Apple has given Jan michael cart an intership for 7 months at apple. So we will see UI changes next certainely. The thing is apple doesn't rush their OS they take the time to do it right. As far as I'm concerded the open market of android is not yet what it should be. Their app market for example is behind on the app store of apple. While android is open market you should expect they got more. But if you make an app for them you must keep in mind all the different screen sizes and other stuff (can every android phone play that game?). Technology is to make our lifes easier not harder, remember that. I could've made this comment 3 times longer, and talk more about the big differences. Here's android a visual history. same site as the visual history of iOS. Android 1.1 1.5 "Cupcake" 1.6 "Donut" 2.0 / 2.1 "Eclair" 2.2 "Froyo" 2.3 "Gingerbread" 3.x "Honeycomb" 4.0 "Ice Cream Sandwich" Have fun with this.

14. ivanko34

Posts: 617; Member since: Sep 04, 2011

What is that post ? You are a teacher ? what is your name - tacohunter ? Taco was much more interesting than your idiot posts

15. tacohunter

Posts: 408; Member since: Nov 06, 2011

why is this an idiot post? At least this is correct info (gave you a couple of links also). ivanko34, so you talk rather about sales with taco then this. P.S. if you read all of it (takes at least an hour), then I would take your comment more serious. Cause posting so fast a reply is to fast.

12. mctcm

Posts: 204; Member since: Oct 19, 2011

the ford model T is the real deal. all other cars are copy cats

16. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

Have any of you fandroids considered that people might just like the phone?

18. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I'm no mathematician, but iPhone hovers around the 25% market share hasn't it? Well, guess what... that equals the 1-in-4 sold ratio. I don't see how this is news. What is news is that except for in the US and UK, iPhone market share has been on the decline. The opening Chinese market should help prop them back up though.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.