Nokia’s deceptive advertising scandal brings comparisons with... Apple ads

Nokia’s deceptive advertising scandal brings comparisons with... Apple ads
Nokia might not be the only company that - willfully or not - has deceived customers with its ads. After it was uncovered that the Nokia Lumia 920 promotional video is not a demonstration but merely a simulation shot on a totally different, professional camera, we are reminded that other companies have their own fair share of tricks when demonstrating new features in commercials.

A few months ago, when Apple was pumping out Siri ads for the iPhone 4S, it might have skewed facts in its favor also. The rosy world of fast responses from Siri depicted in Apple commercials, becomes a grim snail-like experience when tested in the real world.

One notable difference from those Nokia promos? Apple clearly states that “sequences were shortened” right at the end of the video. Still, comparing the real-life performance of say Siri with what’s advertized could be an eye-opener. And might just give you one more reason to forgive Nokia’s mishap, hopefully.

source: Pocketnow



1. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Lol siri is a joke... google now is the best

12. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

yupe ..i i agree ;)

14. MeoCao unregistered

Looks like WP users are much more intelligent than iPhone users, LOL

19. wendygarett unregistered

But i'm intellegence too :D Do i??

36. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

well that obvious WP useres are more intellegent but its good u mentioned :D

2. No_Nonsense unregistered

Why is there a question mark? Apple's ads were deceptive. More so, because they didn't have the guts to admit they were far off from reality. Nokia at least ad the ba**s to admit they were wrong. Where's my apology Apple? Oh wait, I'm looking at it wrong, ain't I? All the more reason to switch to a Android or WP8 or Jolla or BB10 when they are available.

39. downphoenix

Posts: 3165; Member since: Jun 19, 2010

This is true, but Apple doesnt need to apologize, because they did put out the disclaimer. Nokia didn't. If people were fooled by Apple's ads, it was due to their low intelligence and lack of reading comprehension moreso than Apple legitimately making a lie.

41. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

desclaimer in extremely small writing so if your watching on your phone you can't see it

3. wendygarett unregistered

At least nokia is honest and appologies to the customer but Apple? NOO~~

16. MeoCao unregistered

Have you heard about Apple's "Never Apologize" policy?

46. bayusuputra

Posts: 963; Member since: Feb 12, 2012

yeah, stated in their "Genius" SOP.. Never apologize, make as if the customers do not know anything.. furk you, apple..

4. phljcnth

Posts: 553; Member since: Apr 30, 2012

Unfortunately, Nokia doesn't know how to play around like Apple does. I still hope Nokia will make a big comeback though.

37. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

lol i found out at Verge that nokia camera fake photos were marketting teams fault but the hardware they actually tested to verfiy was not exatly the one they showed but it was better then any other Smartphone and it was still in development they said the hardware deserved better marketting not this fake reporting

5. mercorp

Posts: 1045; Member since: Jan 28, 2012

At least nokia is still indestructible...

6. ivanko34

Posts: 617; Member since: Sep 04, 2011

It is a disaster !

7. satydesh

Posts: 71; Member since: Nov 22, 2011

nokia did good job than apple done!!!

8. -box-

Posts: 3991; Member since: Jan 04, 2012

It's not just the siri ads; all apple ads showing their products doing something have the same disclaimers: "Sequences shortened. Screen images simulated." My favorite example of this, other than he siri ones, were those for the retina-display iphone4. High-resolution, sure, but still really small and on a junk phone. Not only that, apple gets away with advertising proprietary features (facetime, retina display, siri, isight, etc) because they use their branded names, which deceives normal shoppers into thinking only those capabilities come with an iDevice, and that apple playing catch-up is innovative and magical. Good marketing, but poor brand image to those who realize it.

13. -box-

Posts: 3991; Member since: Jan 04, 2012

It's roughly the same thing as Sony saying "Only in a Sony Xperia do you get a mobile Bravia engine", or Nokia saying "Only in a Nokia do you get PureView camera technology", or Samsung saying "Only in a Samsung do you get S-fillintheblank". It's good for pushing branding and introducing features, but it's deceptive by ommission

17. -box-

Posts: 3991; Member since: Jan 04, 2012

At least the other OEMs can say they came up with their unique features (PureView, Bravia engine, etc), whereas the only thing apple can lay claim to is the phone design and the failures due to it (frequently cracked and chipped screens, reception problems), as the retina display is an LG innovation, their graphics and processing chips are Samsung, the iSight camera is a Sony Xmor, siri was DARPA and Nuance...

23. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

sure , iphone 4 is a great phone , but it isnt junk . Its now a popular mid range device

28. Fuego84

Posts: 357; Member since: May 13, 2012

Okay a mid range device does perfectly describe the iPhone 4s but where is the mid range price?

32. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

i dont mean the 4S i mean the 4 . I agree that 4S is overpriced crap with gimmicks like Siri For the price , 4 is a good mid range device

34. -box-

Posts: 3991; Member since: Jan 04, 2012

Except for the reception issues, yeah. It's a good ipod touch, not a good phone

9. eisenbricher

Posts: 973; Member since: Aug 09, 2012

This is totally funny!!! xD

10. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

The other fake footage, is with facetime,,, that crap laggs,, yet it shows it in full "hd" like quality, ,,, not even on wifi , does it looks like that....

11. whysoserious

Posts: 318; Member since: Jul 20, 2012

That's why I think Samsung commercial ads are better than these two. They don't exaggerate about the features, tries to keep it simple and puts a little humor on top of it.

21. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Especially the GSIII ads. :)

22. IamYourFather6657

Posts: 321; Member since: Jul 01, 2012

s voice sucks in real life compared with google now

24. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Correct....s voice doesn't work..

33. tedkord

Posts: 17302; Member since: Jun 17, 2009

True. In fact, Siri sucks compared to Google Now.

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