Nokia's Jo Harlow talks PureView, Windows Phone, and Asha against the low-end Androids

Nokia's Jo Harlow talks PureView, Windows Phone, and Asha against the low-end Androids
In case you needed more evidence that Nokia's PureView technology is coming to Windows Phone powered Lumia smartphones, look no further than this interview with the company's executive VP of smart devices, Jo Harlow. While speaking with BGR, she mentioned that Nokia is heavily investing in bringing the "technology to the Windows Phone platform"

In fact, she did point out that Nokia is aiming at delivering "imaging quality that consumers haven't seen yet", so it seems like the best out of the Finnish manufacturer's camera department has yet to come. Some issues that Nokia's imaging gurus are trying to resolve include "taking the blurriness out of photos" so that even images taken with a single hand look their best. Another area where improvement has to be done is taking photos under low-light conditions.

During the interview, Jo Harlow also talks about the Nokia Asha lineup and whether these low-cost feature phones are still relevant on the market. A good point, we have to admit, for Android smartphones are getting cheaper and cheaper, thus endangering the existence of the feature phone kind. Still, Harlow says that Nokia will keep on investing in its Asha series and ensure that they are competitive to cheapo Android handsets. The Nokia Lumia lineup, however, is not likely to go that low in terms of pricing, although the company will try to take its Windows Phone handsets to a price point that is as low as possible.

The entire interview is embedded below, so in case you are interested, check it out and tell us what you think by dropping a comment below.

source: BGR



1. lsguntu

Posts: 67; Member since: Aug 06, 2012

cant wait for nokia wp8 devices :)

22. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Me neither! I want to see a WP8 dual-core PureView device with USB file transfer. That would be awesome.

24. Glim12808

Posts: 394; Member since: Oct 26, 2011

Me too! I preferably want one with Pureview!

2. denied911

Posts: 361; Member since: May 31, 2012

so Android can work on cheaper hardware than WP? but everyone is talking about great optimization of M$ OS

7. Veigald

Posts: 290; Member since: Jan 13, 2012

Yeah, but those statements are not actually contradictory. The angle is that MS wants to provide a fluid user experience, and thus will not let WP run on the lowest spec hardware, as that will not be a positive experience. That is some of the reason Android is known for being laggy also; that it is being run on basically any cheap hardware by manufacturers looking for a quick buck. In a year or two there will likely not be much of a separation between devices, they will all be smart as component prices go down and performance goes up.

8. neutralguy

Posts: 1152; Member since: Apr 30, 2012


9. Stoli89

Posts: 333; Member since: Jun 28, 2010

Yes, Moore's law has reduced the component cost advantage of OS's like Symbian, and now even S40, to a point where Android can be reasonably competitive below $200. As well, the user also benefits from access to a vibrant Google ecosystem. However, there are other cost elements to the user experience above and beyond the cost of the handset. S40 still offers a better "off-line" cost of use. Android's always connected appraoch is not alaways feasible in emerging markets.

15. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Well said bro

20. -box-

Posts: 3991; Member since: Jan 04, 2012

Keep in mind the ultra-cheap Androids are really not that great, suffering lagging and crash issues that would make a GS2/3 user cringe, and many don't have access to the Play Store, relying instead on Amazon or GetJar for apps, and even then some of the apps won't work due to hardware requirements. WP is very optimized, but that doesn't mean it can run on lower than minimum specs. That'd be like putting a lawnmower engine in a heavy duty pickup, like a Ford Super Duty, or trying to run Windows 8 on a 286. Sure it might move it and knock a significant portion off the price, but it won't be a pleasant experience nor what one expects with the purchase

3. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Why isn't she the CEO?

21. -box-

Posts: 3991; Member since: Jan 04, 2012

Because the CEO position is that of a talking puppet. They can try to start or stop certain things, but not without the board of directors (and/or shareholders) and other management signing off on it. A lot of you seem to think that being a CEO or president is like being an emperor approval or king from previous times in history (or tyrannical dictator from nowadays), where they wielded absolute power and their word was law, and no one could do anything without their approval.

4. MeoCao unregistered

PureView may save Nokia but they'd better be fast.

11. smartphone

Posts: 160; Member since: Oct 21, 2011

I think the same, but I am getting the feeling they might not announce pureview WP8 in september.

18. rav405 unregistered

Ihave a feeling Nokia may not announce a wp8 in september at nokia world but may be announce it at CES or MWC next year.......

13. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

+1 on getting PureView to market in a WP handset. Otherwise, Apple and Sammy will bring a solution that is good enough. Competing image sensor technology is improving almost every month. Nokia have maybe a year before good enough poses a real threat to PureView. Time to stop up the game.

14. Bluesky02

Posts: 1439; Member since: Dec 05, 2011


5. refreak

Posts: 29; Member since: Dec 18, 2011

when i get my wp8 pureview handset , i wil definitely click pics of my then jealous android using frnds...... with it and it wil b so awsome

10. MeoCao unregistered

Haha, we are waiting. I guess Lumia1000 will have the same design as N9 and SS flagship WP8 handset will have specs like GS3, and much more expensive.

27. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I'd still take that. S3's are nice but the hardware is cheap. People are crazy using the S3 as the measuring stick these days. The RAM is great as is the software on the S3, but it is shrouded in toy-grade plastic.

6. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Any of those mentioned in the title doesnt stand a chance against android.

16. Nokia-Arte

Posts: 42; Member since: Aug 09, 2012

True said!!!!

28. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I have Android, but you sir are a troll.

12. SGAppleHater

Posts: 2; Member since: Jul 25, 2012

I have a GS3 and I love it, but I too can't wait for the Nokia WP8 to arrive. I got the GS3 on a new contract but gave that contract and my old Arc S, to my son, so I have another opportunity to upgrade in December when my current contract runs out. It will require a bit of patience me thinks because if 'smartphone' is right, the best spec WP8 may not be out by the end of this year, but the iPhone will. OMG...GS3, WP8,first go withj an iPhone...what a toughie

17. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

September or October whichever month Windows Phone 8 will be released, it is going to be a very tight competition. Samsung with beefy specs (very reasonable price) vs Nokia with standard specs(dual core) + beautiful design.

19. Nokia-Arte

Posts: 42; Member since: Aug 09, 2012

Samsung cause everyone wants specs! Nokia was never ever was in specs....

23. snowgator

Posts: 3621; Member since: Jan 19, 2011

Wow. Maybe the best compliment that can be paid to WP 8 is all the trolls giving the thumbs down. All these comments are true or at least close to accurate. None are insulting, and there are 7 or eight thumbs down without any reason why. WP 8 has someone worried.....

25. Glim12808

Posts: 394; Member since: Oct 26, 2011

Had me wondering too what all the thumbs down is all about!

26. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I was just going to say the same thing...LOL! I can't wait to get my hands on a Nokia again. I like both Apple and Android, but they both have their con's. I want to try something different this next time around, and I've always loved Nokia hardware. The only thing Verizon's CFO had right that came out of his mouth in the last six months is that there definitely needs to be a quality third ecosystem out there.

29. pikapowerize

Posts: 1869; Member since: May 03, 2012

the new asha touch can catch anyone's eye.. but nokia is fulling people when its brochure said that "Asha SmartPhone" its not even smart.. 1.)lack of apps (even cheap android phones lack apps but there are alternatives for example temple run, it cant run on galaxy y but panda run is the same with temple run but panda looks cutier! and cheap android can have instagram, people on lumia are dieing to have instagram unlike Blackberry users.. they have alternatives and offers same quality to these apps) 2.) no multitasking (even people in this market what to multitask... especially switching to another apps.. cheap android phones can offer multitasking but android is really a battery hog.. even high end android still trying to find way to stop the OS of eating too much of its battery (like optimus 4X HD did) but failed.. the only way to make it life to go longer is to add a little more like motorola razr/razr maxx did) 3.)nokia is fooling people(asha is a dumb phone that just look like a smartphone galaxy y is a smartphone-like that price as dumbphone (not to mention cheap look) and saying its better (well better looks and UI but not really a smartphone) i really hate what nokia is doing... i really dont know why they dont make 808 pureview available everywhere... 808 pureview's selling side is its camera not its OS people will still crowd on it... if nokia just make symbian as the OS for low end market it think i wont talk bad against nokia anymore.. instead of abandoning it.. develop it for low end smartphone!!! its app store is more than 100k and i think everything people need is there! f u c k elop and its new ruling in nokia... he really deserve the title worst CEO ever appointed! i understand that they sell vertu because i dont like luxury phones anyway... what i hate is that they sold a total of 500 patents for only $22M?! that is bullS H i T!!!! and selling QT is what make me more upset and sold it for, i think $100M and i thik is should cost more than that.. but jolla people like the idea of selling QT i dont know why...

30. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I think that Nokia will survive as a Company especially because they make Microsoft's Flagship Windows 8 smart phones and Microsoft will give them money to stay afloat. I also think that Nokia will have 2 special PureView smart phones. one for AT & T and the other will be a Verizon smart phone. T-Mobile, and sprint will have their Windows 8 smart phones as well. Microsoft is in the smart phone business for the long run folks. Microsoft is using a core operating system that can run on Desktop, laptop, Server, tablets, and smart phones. this is a BOLD move. I wish them luck!

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