Nokia signs up Samsung, Sony and Qualcomm for In-Location indoor positioning alliance, coming to handsets next year

Nokia signs up Samsung, Sony and Qualcomm for In-Location indoor positioning alliance, coming to handsets next year
Remember the indoor navigation feature of Google Maps, which helps you find the snack stand at the airport, or the nearest bathroom in Mall of America? Well, Nokia has had an indoor navigation project of its own after the NAVTEQ and its Destination Maps acquisition, wanted to create an industry standard out of it, and is now leveraging that idea big time.

Late last year the Finns said they have reached out to more than 30 service providers and chip makers in the hope to merge this with Wi-Fi networks, and include Location Extension protocol in BT 4.0. The company hoped this body would be able to come up with a common standard for indoor triangulation and mapping in 18 months or so. 

Well, the pooling of service providers has arrived sooner that that, as the Accurate Mobile Indoor Positioning Industry Alliance, called In-Location, has been announced today with 22 big name companies, Samsung, Sony and Qualcomm among them. Patrick Connolly from ABI Research commented on the venture:
The first pilots will start this year, with the technology seeing commercial implementation in mobile devices as soon as next year. We can't wait, and we hope they map the mall parking lots too, as we can't really be bothered remembering the levels with a supersized meal inside us.

Accurate Mobile Indoor Positioning Industry Alliance, called In-Location, to promote deployment of location-based indoor services and solutions

Espoo, Finland - The In-Location Alliance was launched today by 22 companies across industries to drive innovation and market adoption of high accuracy indoor positioning and related services.

Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.

The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability. It will create an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.

Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.

Alliance members are encouraged to execute their own pilots and present their data to the Alliance. The primary solutions will be based on enhanced Bluetooth® 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. These technologies are commonly used in mobile handsets and are thus a natural starting point for the Alliance's efforts.

Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.

The Alliance says: "The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."

Patrick Connolly from ABI Research says: "The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017. With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard based technologies and solutions."

About the In-Location Alliance

The In-Location Alliance was formed by 22 Member companies, including Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. The In-Location Alliance is open for any industry member, who is ready to further investigate business opportunities in indoor location based services and see value and benefits in industry collaboration.
source: Nokia

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