Nokia phones launch campaign blitz prepped for 2017

Nokia phones launch campaign blitz prepped for 2017
When Microsoft bought the Devices & Services division of Nokia, and then subsequently ran it into the ground, it placed a contract clause that no Nokia-branded phones can be released up to 30 months after the deal. Well, that quarantine period came and went back in September, and the Nokia logo may soon feature prominently on Android phones via a somewhat convoluted release scheme.

Back in the spring, Microsoft Mobile sold the right to use the Nokia brand to a Finnish company, HMD Global, and these guys have now hired the largest independent advertising firm in the UK - Mother - to market upcoming Nokia phones. As per HMD Global's chief marketing officer Pekka Rantala:


The co-founder of the ad and PR agency Mother has also chimed in on the partnership agreement: "Nokia is a brand that is known and loved all over the world. We are thrilled to be working with HMD Global as it begins this exciting new chapter for Nokia branded mobile phones." There you have it - not only is HMD Global determined to use the Nokia brand on upcoming smartphones, but it has also hired a large ad firm to spearhead the marketing effort behind them.

The source publication says that Mother has been hired to execute a global launch campaign for the upcoming Nokia smartphones, which will be popping out in early 2017, and there will be other Nokia-related hardware announcements throughout next year. The rumors that we will see those Nokia phones unveiled around the MWC 2017 expo at the end of February might have some merit, after all.

source: Adweek

FEATURED VIDEO

14 Comments

1. Diego!

Posts: 866; Member since: Jun 15, 2009

Bring them on!!! I will buy a Nokia phone within a second!

9. Doakie

Posts: 2478; Member since: May 06, 2009

That's dedication! But really it's just a name on another companies phone. Have any of the original Nokia designers or engineers gone to work for HMD?

10. nokia12

Posts: 610; Member since: Nov 19, 2013

It is not just a name on another phone .. This is full fledged return of Nokia ... The phones will be designed by "Nokia Technologies" by "original" Nokia engineers and will also bring unique innovations that Nokia technologies has been developing ( graphene based camera sensors , Pureview like tech ) Nokia also retains the right to cancel any phone that doesn't meet the quality requirements ... HMD consists of Nokia Veterans and Nokia sits on the board of HMD as well.. HMD-foxconn has exclusive licence over Nokia products .. and Foxconn too will be manufacturing phones in old Nokia factories..

2. nh1402

Posts: 138; Member since: Oct 30, 2013

"sold the right to use the Nokia brand" I believe they licensed the right to use the Nokia brand.

6. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

I think they bought the design and brand of feature phones from Microsoft, but is also licensing the ability to use the Nokia brand in other forms from Nokia Technologies.

3. athos07m

Posts: 137; Member since: Apr 22, 2012

I want a Xiaomi Note 4 lookalike with water protection and stock Android 7 :)

4. nebula

Posts: 1009; Member since: Feb 20, 2015

But whatcan they offer apart iconic name and brand recognition?

5. BobLawblaw unregistered

Give me something original looking. Not just another generic slab..

7. Abukapsoun

Posts: 1; Member since: Nov 04, 2016

Rumors say they might embed the features provided by the Dingless app currently available on the Google play store

8. iluvsonynokia

Posts: 161; Member since: Aug 27, 2013

Am waiting :)

11. zenun12

Posts: 205; Member since: Oct 31, 2016

Get me an Android powered 3310!!!!

12. megathaszrul89

Posts: 203; Member since: Jan 08, 2015

Stil waiting for their side sliders and physical qwerty kb successors :)

13. kevin007in

Posts: 327; Member since: Oct 28, 2015

Waiting anxiously for my Fav brand. Bring it on!!!!

14. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Lookout Jack. Nokia is Back.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.