Nokia makes fun of the left handed death-grip in new marketing campaign

Nokia makes fun of the left handed death-grip in new marketing campaign
Update: Nokia has had all three videos taken down from YouTube for the time being, but they are still up for your viewing pleasure at the sourcelink!

Nokia has launched a new marketing campaign just in time for next week's launch of the Nokia Lumia 900 in the States. The web site, smartphonebetatest.com, includes a countdown timer that is set to hit zero on April 6th which is when the site goes live. The flagship Windows Phone model will be getting released on April 8th.

On the site is a trio of videos that poke fun at the Apple iPhone. For example, one clip takes us back to a office in Silicon Valley in March 2010 before the launch of the Apple iPhone 4 and shows executives from a certain smartphone manufacturer arguing over the famous lefthanded death-grip that plagued users of the Apple iPhone 4. Another video spoofs questions about the durability of the original Apple iPhone while a third video takes a shot at the viewing angles on the original Apple iPhone.

There isn't anything on the site that you would call an ad for the Nokia Lumia 900 although there are some comments favorable to the device that are supposed to look like they are coming from smartphone fans. One in particular reads, "I used to be an iPhone fanboy but the Nokia Lumia 900 and Windows Phone changed all that." Outside of those comments, there is nothing that points to Nokia. The comments section is just too pro-Nokia to be a coincidence.

It's an interesting campaign and should get more interesting as time goes on. This is expected to be a huge marketing program to really get the word out about Nokia and the Windows Phone platform in the States. Ironically, a huge promotion might not have been necessary since the Nokia Lumia 900 has been pre-selling like hot cakes even with minimal advertising by Nokia and AT&T

source: Smartphonebetatest via WMPoweruser





Related phones

Lumia 900
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1830 mAh(8h 3G talk time)

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38 Comments

1. ddxmms

Posts: 170; Member since: Feb 09, 2012

Nokia i love you BUT the only reason your using WP and mocking the iphone because the apple iphone has kicked your ass.

5. ddxmms

Posts: 170; Member since: Feb 09, 2012

respect.

12. Jillsandwich

Posts: 63; Member since: Oct 24, 2011

Or you know... because WP7 is actually a good platform? Btw, did you just respect your own post? LMAO.

14. cj100570

Posts: 204; Member since: May 12, 2009

WP7 is about as good as DOA platform can be. WebOS was good too. Where is it now? Oh yeah, that's right....resting in peace.

25. JSern

Posts: 282; Member since: May 22, 2011

The word "respect" is overused, just like your little Apple's "revolutionary"

28. ddxmms

Posts: 170; Member since: Feb 09, 2012

I will keep that in mind..lolz

36. Whodaboss

Posts: 176; Member since: Nov 18, 2011

So, are you saying when Apple had all those commercials about I'm a Mac ads vs I'm a PC is because the PC has kicked and is kicking Apples' behind? Oh, that's sounds about right. Thanks for the info.

2. alpinejason

Posts: 262; Member since: Sep 06, 2011

thats kind of stupid and funny at the same time but it is very true that is one area nokia has always been better at then the competition is the reception signal when compared to other phones

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

i sure as hell hope they did everything they could for that signal, because every iphone defender is going to go all kung fu shaking death grip on the 900 to try to prove it has it too. lol, remember all those videos? "look, if i squeeze it so hard the blood cant get to my hand, it kinda has the death grip too.. see its not just an iphone thing!" ha!

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

What was really funny is the death grip Applew showed for the Droid X1... Apple is lucky that no one really talks about it being a death touch with a 1/2 an inch of finger for iPhone 4. Every other phone had an actuial death grip....the iPhone 4 had a death touch.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

is this a nokia fools joke, or is this real? if its real, thats pretty hard hitting humor. i approve! lolz

9. Alan01

Posts: 561; Member since: Mar 21, 2012

This is real! Alan F.

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. i wonder how fast apple sues them for this. I'd be very surprised if they didnt do anything about it.

26. Henrik

Posts: 141; Member since: Feb 18, 2012

They can't sue for anything, since no logo or brand name is mentioned. Nokia even carefully designed the phone in the beginning to not look 100% like an iPhone (see the oval shaped home button for example). It might as well be a Samsung ... but of course, Apple would sue based on that too, as we all know ............

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, its still a rectangle with a centered screen.. apple invented that!!

4. chrischau1308

Posts: 53; Member since: Feb 28, 2012

lol, Nokia still on top !!!

13. Oxygen

Posts: 125; Member since: Mar 29, 2012

behind htc, samsung, apple and many other manufacturers in the smartphone market.

31. chrischau1308

Posts: 53; Member since: Feb 28, 2012

Well, is every phone a smartphone ? Nope !

37. SleepingOz unregistered

Apart from Nokia fanboys, no one cares about feature phones nowadays.

32. chrischau1308

Posts: 53; Member since: Feb 28, 2012

Anyway, you're right too ^^!

7. vvelez5

Posts: 623; Member since: Jan 29, 2011

I like it. Sick Golfer one was very clever.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea i like all the mortgage bonds jokes n stuff. was pretty good

10. Gusto

Posts: 28; Member since: Mar 20, 2012

Really nokia, bashing iPhone?? be more 'creative"....

11. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Well at least we have one phone company other than Apple that makes interesting ads. Samsungs: suck, and bash apple too Motorola: never make sence, just wierd "DROID" sounds HTC: they don't advertise (what a fail) All the phone companies are doing really good, but ATT and VZW just bash each other

17. ron1niro

Posts: 54; Member since: Mar 28, 2012

i phonearena trying to start a fight between nokia and i phone fans. Why can't we just have a peaceful lumia 900 launch! There is nothing to show that this was done by nokia

19. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I get the sentiment... but did you miss the 'arena' part of the name? Time to go all Spartacus on that ass. Let the games begin!!!

18. taco50

Posts: 5506; Member since: Oct 08, 2009

Anyone noticing how all these companies are going after Apple. Attack the king of the hill is the strategy. You mention Apple and you get your name in the news.

23. biophone

Posts: 1994; Member since: Jun 15, 2011

Its a stupid commercial making fun of an old's phone minor flaws really. I have an i4 and if i take my case pff and press firmly on a specific spot for about ten minutes a lose 1 to 2 bars and barely ever have a called droped and when i do its because i was in a poor reception area. Attack the 4S for its lack of 4g like sammy did. But i agree apple is still looked at as the one to beat even with less market share then android.

34. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, bio, you forget that they had an "update" to "fix" the signal issue, by reorganizing the percentages for each bar to make it look like you had better signal. The problem is still there, they just hid it better.

35. biophone

Posts: 1994; Member since: Jun 15, 2011

Calls aren't being droped so i don't care. They have a point fhey display five bars instead of 3 so it makes sense alot of bar are lost.

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