Nokia Lumia 635 promo shows Siri users requiring group therapy

Nokia Lumia 635 promo shows Siri users requiring group therapy
A hilarious two minute promotional video from Microsoft, shows a small number of men and women sitting through a group therapy session. The topic appears to be about failed relationships. "She doesn't understand a (bleeping) thing about me," volunteers one member of the group. "Her hanging out with celebrities, acting all cool and stuff. I wanna be a part of stuff." One of the girls sitting in the session says, "When I ask her for something, it's the same old story. I'm sorry. I don't understand."

As you might have guessed by now, this group is not discussing normal human relationships. This group is comprised of Siri users. "I just feel like I have to think of occasional suggestion would be nice," complains one female user of Apple's voice activated virtual personal assistant.

All of a sudden, the topic turns to Cortana, and all of the good things that members of the group have heard about Microsoft's personal assistant. "Cortana picks up on your likes and adapts with you," says one female group member. We won't give away the ending, except to tell you that it involves a joke about Siri.

The clever spot was produced to promote the Nokia Lumia 635, one of the new Windows Phone handsets that can be purchased with Windows Phone 8.1 pre-installed. In the states, that means Cortana is available for you to use right out of the box.

source: Nokia

Related phones

Lumia 635
  • Display 4.5" 480 x 854 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 1830 mAh(14h 3G talk time)



1. Miracles

Posts: 560; Member since: Aug 31, 2013

Very creative.

16. Jinto

Posts: 436; Member since: Jan 15, 2014

So true! (the comment and the promo)

2. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

Genius !

10. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Sorry I dont understand :p

3. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

hilarious (i also thought the galaxy ones were great too)

20. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Which ones are you referring to?

4. CLmaster

Posts: 98; Member since: Sep 06, 2014

very funny, but they should've included Google Now

5. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Lol that was awesome! +635

6. N3Z1droid

Posts: 89; Member since: Jan 02, 2014

Ok Google, bash em up

12. bigmaster

Posts: 198; Member since: Sep 05, 2014


7. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Stay classy Apple. You actually pioneered the voice assistant for mobile devices. While I think that Google Now and Cortana are better than Siri, neither would be around if not for Siri. Microsoft, we're still waiting on something original from your company.

8. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Actually Apple didn't pioneer mobile voice assistant, Microsoft did it before Apple with "Tell me". Common mistake people make.

26. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Dude, I just looked up Tell Me. It's a phone service you call and ask questions. Yes, it have speech recognition but it's the same tech that UPS and FexEx have been using for many many years already. It's not a personal assistant. Tell Me is a waste of the $800 million that Microsoft spent on it.

9. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Sorry you're wrong.. Google and MS where working on voice assistant even before apple came to know that there is something called as siri.... Apple bought siri and tinkered with it here and there to make it suitable for iphone....

27. Scott93274

Posts: 6040; Member since: Aug 06, 2013

You can spend your whole life working on something and not get or deserve the credit if someone is successful in beating you to the punch.

30. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

Microsoft had a voice assistant on windows mob that worked fine not as good as modern day ones but it was there before the rest !

13. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Yes we are waiting for something original from "your company" (apple).

18. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Umm... Check my profile, You'll notice that I don't really care all that much for Apple products as I never have had and most likely never will own an iPhone. That being said, I believe that makes my statement more valid than any Microsoft fanboys that could argue with me.

19. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

"That being said, I believe that makes my statement more valid than any Microsoft fanboys that could argue with me." That's why you've kept your mouth shut to those who invalidated your statement.

14. marcski07

Posts: 600; Member since: Apr 25, 2014

hahaha! typical blinded smartphone user, I won't judge you, coz it's not your fault, it's every companies fault making it look they are the "first" to come up with on what they call "innovations" the majority of the market know nothing about it, that's why marketing is so very vital, because people are too lazy, all we want is, to be spoon fed with information.

28. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Says a person who adds nothing to the conversation but insults. At least I take the time re research other people's responses. And I still stand by my original response. I'm right, you're wrong... and an idiot.

15. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

For mobile, perhaps, if anything they gave the typical voice assistant some personality. But MS has been at this game since the 90's.

29. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Yes, we all remember clippy, the Microsoft Office Assistant. And if I recall correctly, everyone hated it. I'm not doubting that others have attempted to create personal assistants in the past, voice activated or not, mobile or not, but you'd be hard pressed to find one that was as versatile or accepted upon release as Siri.


Posts: 2817; Member since: Oct 03, 2012

Siri looks/sounds like a amateur next to Cortana!

17. D.Lamore

Posts: 198; Member since: Aug 15, 2014

most of the iphone users i know don't use siri, meanwhile Google now is a must for me

21. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

First thing is first, THIS WAS HILARIOUS (excuse the all caps, I cracked really hard on this. Almost as good as the Kevin Hart/Madden 15 commercial.) Second, in Scott93274's defense... Throwing all excuses out... Apple did come out with a marketable voice assistant first. I worded that carefully, because it is complex. Apple (and seemingly more and more Samsung) does a great job at putting together half-baked features and polishing them just enough to be able to heavily market them. The marketing technique is usually the same... they describe it as something revolutionary. They build up hype, and the response is usually always underwhelming, but it is good enough to be passable. So just because Microsoft and Google were working on it, they did not package the features and advertise and SELL to the people as Apple did. They eventually tidy'd up and released what they had (or in Microsoft's case baked it a bit more - for Cortana). And now all three will be adding and polishing and strengthening to their respective features via updates. Speaking purely business... Apple is golden. They are curating the smartphone experience as they see fit (at least they were.) And that confidence allows for the group to market their goods the way they do, and CREATE blind demand from an uneducated population (most people who know anything about tech won't cough up half the MSRP for whatever with an Apple logo - as Scott mentioned.) Couple that with the fact that they were the FIRST serious ball players on the market with a super easy and intuitive experience... That explains A LOT about the platform. I was and have been using Android and Windows Phone since before, during, and after Siri... and nothing Google had nor MSFT was marketed and polished as Siri at the time. TellMe wasn't too bad... but who knew about it?! People flocked to get iPhone's because of Siri! I am happy the game is changing now, and Cortana is TRULY a pleasure to use... But that is now. And we were talking about the initiation of voice assistants.

22. AlikMalix unregistered

I use iOS = I'm uneducated, uninformed, iDiot, right? Why cant you guys just be happy with what you got and let others be happy with what they got. I know evertything about what Android can offer me, and I know everything that iOS can offer me, Android has good stuff, but Apple/iOS outweights by a huge margin. I'm more productive with iOS than I could be with Android - it's seamless, it's automatic, and it offers so much outside the phone. You guys are clinging to your specs like a mother's tit (Sorry I get angry when people who dont know me call me and my friends UNEDUCATED) when iPhones run smooth and fast with half the specs of Androids best. Same goes to the damn commercials pointing fingers at ME. I use Siri all the time, and I used Google Now - yes google now is faster at recognizing speech - but Siri is litterally my assistant - and she understands all just fine. She learns to pronounse everything, she knows how long it will take me to get to my jobs, and she does suggest venues and restaurants when asked. She uses many third party information banks Walfgram Alpha, Rotten Tomatoes, Open Table, Shazam, Bing, Google, Yahoo, Wiki, and more you can direct her to pick information from various sourses. Google just gives the same exact thing even if you dont want it. I constantly ask Siri to search Bing instead of Google, or Yahoo instead of Bing because Google does not always give you what you were looking for. She always knows where my friends and family are. She always reminds me when I need something to pick up as I'm passing a grocery store... And it has come a long way since the beta version. Siri controlls 85% of my phone before I need to unlock it even. If you got security concerns - turn it off from lock screen - as I did when I was in the city and use Siri after fingerprint is scanned (2 milliseconds wait). Cortana is great too, but Windows just lost my cred by pointing their fingers at a consumer not a competitive company... Hope Apple never goes down to that level... even those I'm a Mac commercials were directed at windows not people that use windows...

23. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Your argument is valid. I apologize. I went against my own stance on subjectivity and preference... I do apologize. But you DO realize that you are in the minority..? Most Apple users are not as "educated" and well versed/experienced in technology as you. And they get a bad rep, and some of what I wrote played into that (some, NOT all.) For that, I do apologize.

25. AlikMalix unregistered

Here's the thing even if people that buy iOS devices aren't into researching competitive products - they continue to buy apple because of good experience, thrust, or whatever. And it shoes in sale numbers and satisfaction ratings. So why would someone call someone else and idiot if they're happy with what they have. I know many people that still call android phones - iPhone. And I none of people around me that use android use Google Now. They are waiting for Siri to be available on android (well just one guy - it's more of a inside joke). I've been trying to persuade them to use google now - it's great software - but they just like to do things the hard way I guess. To each his own - I see major benefit in using Siri (or google now or cortana) and they all have pluses and minuses - but that should be poking at competition not at a consumer directly.

24. RebelwithoutaClue unregistered

Although I do agree on most of what you say and my personal experience with iPhone users is that they aren't uneducated at all (digitally illiterate in the worst case). I do disagree that those mac commercials were not targeted at users, only Windows. By stereotyping the Windows pc as a dull stuffy office employee and the Mac as a well known hipster, they were 'attacking' the user as well, but in a more refined way. Most of those commercials we don't have in my country, since it's forbidden to mention the competition in your own commercial that way unless based on true facts.

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