Nokia Lumia 1020 41-megapixel camera to deliver 'punchy' colors
posted by Victor H. / Jul 22, 2013, 4:26 AM
Update: Nokia's Damian Dinning now clarified that colors won't be 'overblown,' but 'punchy while remaining realistic.' That obviously seems contradictory, but Dinning claims that it is an 'important difference that takes years of experience to both first understand and then be able to implement.'
Unlike the Nokia 808 PureView and its approach to capture colors that are perfectly true to life even when they appear on the cold side, the Lumia 1020 is boosting the color intensity. The reason for that are studies conducted by Nokia showing that the majority of people prefer more vivid colors.
If you are wondering why the change, it seems that former Nokia imaging head Damian Dinning preferred an approach with more natural colors while Juha Alakarhu and the other optical engineers now responsible for Nokia cameras have slightly different preferences.
“The majority of people do prefer boosted colours. A much smaller group prefer pure/natural colours. Whilst we had a huge amount of positive feedback to this approach amongst a more involved user group, from a numbers perspective and considering the wider target use group punchy colours for products such as 920/925/1020 seem more appropriate according to ongoing studies,” Dinning commented on Twitter.
Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020. Interesting stuff, isn’t it? What do you prefer, perfectly natural colors or slightly boosted ones?
source: PureView Club
- Display 4.5" 768 x 1280 pixels
- Camera 41 MP / 1.2 MP front
- Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
- Storage 32 GB
- Battery 2000 mAh(13.3h 3G talk time)
NOTHING INTERESTING HERE TO AMAZED...
posted on Jul 22, 2013, 4:30 AM 1
Posts: 1635; Member since: Feb 21, 2013
Then why did you click on the article...oh that's right you wanted to be first to comment....
posted on Jul 22, 2013, 4:32 AM 27
Posts: 752; Member since: Jan 18, 2013
"Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020." I think SONY has this a long time ago? I mean the concept of vivid colors. https://www.youtube.com/watch?
posted on Jul 22, 2013, 5:29 AM 1
Posts: 2155; Member since: Oct 29, 2012
Haha, good luck Nokia. Not only the samples show surprisingly high noise reduction and loss of details compared to the 808, now the PureView is turning into ColorView on a $700 device that sports otherwise mid-range specs and a battery that has to be the joke of the year. I'm not even being a hater here, I wanted Nokia to do this one right for the purists, but it seems the Exmor RS remains this year's best camera sensor, the real PureView. Have high hopes for the Sony Honami, but I might just get the 808 if Sony messes it up like the Z.
posted on Jul 22, 2013, 4:32 AM 2
Posts: 187; Member since: Sep 24, 2012
Exactly. This Juha guy seems to have redone everything his way, and is pretty cocky about changing anything or admitting anything. Everyone except him can see the 808 takes better pics, but he won't admit it.
posted on Jul 22, 2013, 7:22 AM 1
Posts: 1442; Member since: Nov 19, 2012
The solution would be very very simple: provide a Natural and a Vivid mode, enable the Vivid mode by default and let advanced users choose the Natural mode. One of the reasons why the iphone is the king among photographers is its good rendition of colors, both on the picture itself and on the screen. Anyone who wants to challenge the King must satisfy photographers first. Nokia should have conducted their survey among photographers, not among common users, because common users are not even able to appreciate the photographic capabilities of the 1020 and are not the primary target of the phone. Win the heart of photographers first, then they will spread the word that the phone is good for photography. That's what Apple did. This is a big failure for Nokia's marketing.
posted on Jul 22, 2013, 4:35 AM 4
Posts: 1106; Member since: Feb 23, 2012
Exactly what i was thinking. But i have slight feeling that Microsoft had a role to play with it, considering Windows Phone head was brandishing the 1020, even before it was released. I'm not sure though. Just a doubt i have, since Juha was present since the conception of Pureview 808 (he's one of the brains behind it), and blaming him seems off.
posted on Jul 22, 2013, 4:42 AM 0
Posts: 187; Member since: Sep 24, 2012
Thank you. +1020 I don't know why they didn't do it like the 808 where you could adjust the sharpness, saturation and contrast. Not everyone likes over-saturated pictures, I know I don't. The worst think about this Juha guy, is that even though people complain to him about the colors and grain in the photos, he gives some cocky responses. I miss dinning.
posted on Jul 22, 2013, 7:18 AM 1
Posts: 307; Member since: Mar 25, 2013
True. The 1020 seems to give off saturated colors compared to the 920 http://www.wpcentral.com/there-s-nokia-lumia-1020-our-forums-right-now-go-see-some-sample-images-it-against-lumia-920 http://cdn.wpcentral.com/sites
It also seems to be more "granny" than the 920's pictures. ge/2013/07/Nokia-Lumia-920-vs-Lumia-1020.jpg?itok=4e9-muTz
posted on Jul 22, 2013, 7:58 AM 0
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