Nokia Lumia 1020 41-megapixel camera to deliver 'punchy' colors

Nokia Lumia 1020 41-megapixel camera to deliver 'punchy' colors
The Nokia Lumia 1020 with its 41-megapixel camera sets a new standard in smartphone photography as it finally integrates Nokia’s PureView technology with a modern operating system like Windows Phone 8. Interestingly, however, it is now revealed that colors on images shot with the Lumia 1020 will be slightly 'punchier' than usual.

Update: Nokia's Damian Dinning now clarified that colors won't be 'overblown,' but 'punchy while remaining realistic.' That obviously seems contradictory, but Dinning claims that it is an 'important difference that takes years of experience to both first understand and then be able to implement.'

Unlike the Nokia 808 PureView and its approach to capture colors that are perfectly true to life even when they appear on the cold side, the Lumia 1020 is boosting the color intensity. The reason for that are studies conducted by Nokia showing that the majority of people prefer more vivid colors.

If you are wondering why the change, it seems that former Nokia imaging head Damian Dinning preferred an approach with more natural colors while Juha Alakarhu and the other optical engineers now responsible for Nokia cameras have slightly different preferences.

“The majority of people do prefer boosted colours. A much smaller group prefer pure/natural colours. Whilst we had a huge amount of positive feedback to this approach amongst a more involved user group, from a numbers perspective and considering the wider target use group punchy colours for products such as 920/925/1020 seem more appropriate according to ongoing studies,” Dinning commented on Twitter.

Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020. Interesting stuff, isn’t it? What do you prefer, perfectly natural colors or slightly boosted ones?

source: PureView Club

Related phones

Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)

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42 Comments

1. mi55u unregistered

NOTHING INTERESTING HERE TO AMAZED...

2. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Then why did you click on the article...oh that's right you wanted to be first to comment....

20. sri_tech

Posts: 188; Member since: May 21, 2013

He wanted to be first to troll. In the other article he was praising the Samsung and criticizing phonearena for rating on Galaxy. He might be one of those paid Samsung shills.

9. theminolaboy

Posts: 128; Member since: May 18, 2013

bitterness..

12. android_hitman unregistered

Why came here and comment then?

17. PunyPoop

Posts: 752; Member since: Jan 18, 2013

"Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020." I think SONY has this a long time ago? I mean the concept of vivid colors. https://www.youtube.com/watch?v=MPqpKo2hlGU

19. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

thats a nice video

23. PunyPoop

Posts: 752; Member since: Jan 18, 2013

oh yeah as always! it's SONY :)

41. cam-whore

Posts: 164; Member since: Feb 21, 2013

is that a mobile company? and is it even around still?

30. pwnarena

Posts: 1129; Member since: Feb 15, 2013

but you're forgetting that the xperia camera's failed to deliver quality shots. sony's dedicated cameras are definitely topnotch but what they put on their smartphones are beaten by other flagships.

32. pwnarena

Posts: 1129; Member since: Feb 15, 2013

xperia's cameras

34. PunyPoop

Posts: 752; Member since: Jan 18, 2013

I'm not talking about the camera, I'm talking about the idea of making the color more vivid.

35. -box-

Posts: 3991; Member since: Jan 04, 2012

That isn't a new idea. Film (you remember film, right? Or was that before your time?) companies have been doing that for decades.

40. akki20892

Posts: 3902; Member since: Feb 04, 2013

u commented here first is amazed us.

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Haha, good luck Nokia. Not only the samples show surprisingly high noise reduction and loss of details compared to the 808, now the PureView is turning into ColorView on a $700 device that sports otherwise mid-range specs and a battery that has to be the joke of the year. I'm not even being a hater here, I wanted Nokia to do this one right for the purists, but it seems the Exmor RS remains this year's best camera sensor, the real PureView. Have high hopes for the Sony Honami, but I might just get the 808 if Sony messes it up like the Z.

5. mi55u unregistered

AGREE! SAMSUNG IS WAY BETTER

7. _Bone_

Posts: 2155; Member since: Oct 29, 2012

hush...

13. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Hahaha only in your dreams fanboy!

14. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Where did Samsung come from??

22. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Gangnam County

27. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

In respect to his reply on your comment.

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Nah, LG IS WAY BETTER.

21. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Said no one ever.

39. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

teling us about company whos ZOOM failed before launch

24. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Sherlock, did you take your med?

26. shikroi

Posts: 187; Member since: Sep 24, 2012

Exactly. This Juha guy seems to have redone everything his way, and is pretty cocky about changing anything or admitting anything. Everyone except him can see the 808 takes better pics, but he won't admit it.

4. boosook

Posts: 1442; Member since: Nov 19, 2012

The solution would be very very simple: provide a Natural and a Vivid mode, enable the Vivid mode by default and let advanced users choose the Natural mode. One of the reasons why the iphone is the king among photographers is its good rendition of colors, both on the picture itself and on the screen. Anyone who wants to challenge the King must satisfy photographers first. Nokia should have conducted their survey among photographers, not among common users, because common users are not even able to appreciate the photographic capabilities of the 1020 and are not the primary target of the phone. Win the heart of photographers first, then they will spread the word that the phone is good for photography. That's what Apple did. This is a big failure for Nokia's marketing.

6. alterecho

Posts: 1106; Member since: Feb 23, 2012

Exactly what i was thinking. But i have slight feeling that Microsoft had a role to play with it, considering Windows Phone head was brandishing the 1020, even before it was released. I'm not sure though. Just a doubt i have, since Juha was present since the conception of Pureview 808 (he's one of the brains behind it), and blaming him seems off.

25. shikroi

Posts: 187; Member since: Sep 24, 2012

Thank you. +1020 I don't know why they didn't do it like the 808 where you could adjust the sharpness, saturation and contrast. Not everyone likes over-saturated pictures, I know I don't. The worst think about this Juha guy, is that even though people complain to him about the colors and grain in the photos, he gives some cocky responses. I miss dinning.

28. icyrock1

Posts: 307; Member since: Mar 25, 2013

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