No more Lumia? Leaked slide hints that Microsoft plans to replace the Nokia branding soon

No more Lumia? Leaked slide hints that Microsoft plans to replace the Nokia branding soon
We've been wondering what will happen with the Nokia Lumia brand of smartphones after Microsoft acquired the division to bolster a Windows Phone portfolio of its own, and not much has been heard on that front since the acquisition was made official. The deal terms say that Microsoft can use the Nokia brand on handsets 18 months for Lumia smartphones, with the right expiring on December 31, 2015, and 10 years for mobile phones in general.

Microsoft, however, seems adamant to get rid of the branding as soon as it launches the first Windows Phone product created under its umbrella, judging from a slide sent to @evleaks. As you can see, in the transition strategy sent to Nokia employees, it is advised that the "Microsoft brand will only replace the Nokia brand in product, applications and experiences when Microsoft has launched a new product into the market." 

This could be an indication that whatever major Windows Phone handset launches this year, perhaps as soon as the rumored McLaren flagship, might be branded with whatever title the marketing team from Redmond concocts for its first smartphone of their own making. Whether that means that the accompanying buzzwords like "PureView" will also be chucked, remains to be seen. Given the rumor that Microsoft's McLaren handset will have Kinect-style gestures incorporated, other famed company brands might wiggle their way in the phone, too.

source: @evleaks

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139 Comments

1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

No surprise, but it sucks.

40. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

NokiaWp is dead. Good, Rip. Bring back oldskool Nokia.

89. akki20892

Posts: 3902; Member since: Feb 04, 2013

Then I guess 930 is last from Nokia.

2. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

no nokia branding = no windows phone for me....

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Tens of millions of people agree with you.

17. Liveitup

Posts: 1798; Member since: Jan 07, 2014

It the same people making the phones that made Nokia phones, however I think it's a mistake not to keep the Nokia name.

52. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Nokia is no longer Nokia. Eflop and board members killed it. Nseries Eseries Xseries 8series They are all dead, that means Nokia is dead. Bring back those.

92. Liveitup

Posts: 1798; Member since: Jan 07, 2014

So I guess because I change my clothing everyday that means I am no longer myself, that is your logic. Its the same employees only thing that has changed is the name, same quality devices. Sorry dude but you were paid to destroy WP credibility or so it seems either that or you're simply and idiot.

93. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Where is Nokias 8 series Where is Nokias elegant Eseries Where is Nokias all in one Nseries Where is Nokias great 9series

98. nokia12

Posts: 610; Member since: Nov 19, 2013

hahah liveit up you again.. how many times do i have to say this.. Majority of employees and engineers those who created Nokia phones and pureview tech have left Nokia in these past 3 years.. their lumia design head , pureview camera guru , pureview second head have already departed many have left after the acquistion and many more will leave what you are getting now is a pure Surface phone which has nothing do with nokia now and without nokia MS is going to fail hard .. even you know that

99. corporateJP

Posts: 2458; Member since: Nov 28, 2009

It's not all the same people or the same company. Microsoft is not Nokia. Stupid jockriders.

24. KenAdams

Posts: 55; Member since: Feb 17, 2014

What difference does it actually make if there's no Nokia branding? Its still made by the same people who used to make Lumias when they were at Nokia. Only difference will be that they will be under MSFT. Besides, Microsoft are perfectly capable of making quality products (eg. Xbox, Surface tablets), and they're not a Chinese company or anything.

51. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

but not with the eyes of other people. most people to be exact. that nokia branding is a must. a symbol. a trademark. it is engraved in their, our hearts.

76. sniper1087

Posts: 537; Member since: Dec 31, 2011

I have to disagree I own a Lumia device, but I do not care only in branding. the people that do usually are using apple devices, I am surprise to see this with WP as well, Microsoft makes good quality products and I believe as long as they have an overall good package and good advertisement, they could sell well.

90. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

but renaming the phone's brand will affect its market sales. only well known brands sell higher than new branded phones. -except for the low end segment. because they are cheap. but high ends, they want well known popular brands.

78. nokia12

Posts: 610; Member since: Nov 19, 2013

wake up to the reality bro..!! the people who made windows phone and pureview camera have left nokia , some left during the three years , some left after acquisition Many will leave when they are unable to adjust to Microsoft culture Management was already effected with MS style during these 3 years.. So now you will be getting a surface Mobile phone and Not a Nokia

67. marcski07

Posts: 600; Member since: Apr 25, 2014

nokia will be back... 2016 is the year the fallen king will rise again....

95. mousesports

Posts: 286; Member since: Feb 28, 2013

930 is my last order ... So then i have to w8 NOKIAS back in business in 2016

96. eharris560

Posts: 78; Member since: Dec 28, 2012

You do know it's just a name. The phones are still being made by the same people.

100. corporateJP

Posts: 2458; Member since: Nov 28, 2009

That's only a half-truth, pal.

3. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Will be interesting to see what name they'll use.

5. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

sad thing is that my children won't even know what legend Nokia was and it coming 5-10 years nokia name would be forgotten....

6. tigermcm

Posts: 861; Member since: Sep 02, 2009

welp i guess this is where "surface phone" steps in

7. FingerMyApple unregistered

I'm still choosing M$ lumia over Nokia x-2, no bugdroid for me :p

12. cezarepc

Posts: 718; Member since: Nov 23, 2012

New profile for wendygarett

14. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Does sound familiar....

53. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

thanks for the heads up

8. lucid.brat unregistered

MS plz dont do this

41. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Microsoft please discontinue Wp. Wp has no major apps and games.

44. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

And you sir have no brains.

* Some comments have been hidden, because they don't meet the discussions rules.

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