Nike Adapt BB is unveiled; sneaker's fit can be adjusted by using an app



Nike today announced a new basketball sneaker that includes self-tying laces, and it works with a smartphone app to adjust the fit. Called the Nike Adapt BB, a custom motor and gear train figures out how tight to automatically lace the sneakers when the user puts them on. The fit can be adjusted manually using the lighted buttons on the side of the shoe, or through the Nike Adapt app. Whether making adjustments with the buttons or through the app, those wearing the sneakers can change the fit of the sneaker whenever they feel the need to. Nike calls this technology FitAdapt.

As an example, Nike says that during a timeout, those playing in a basketball game can loosen the shoe before tightening it up just before play resumes. A future update to the app will allow Nike Adapt BB wearers to use a different tightness setting just for warm-ups. The app can also change the color of the power buttons on the side of the sneaker.


The new sneakers were tested by "an elite group" of basketball players at Nike's World Headquarters in Oregon. These hoopsters played pickup games and ran workouts to test the Nike Adapt. Among those testing the new basketball shoe was Jayson Tatum of the Boston Celtics.

The Nike Adapt BB will launch on February 17th, 2019 at 10am ET. The sneakers will be available from the Nike.com web site, priced at $350.

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9 Comments

1. Clars123

Posts: 1073; Member since: Mar 16, 2015

Okay...but why?

2. sissy246

Posts: 6959; Member since: Mar 04, 2015

LMFAO There is no good reason.

7. Damac71nina

Posts: 16; Member since: Aug 06, 2012

An excuse to spend more money and bragging rights,it’s like when your best friend showed you his car has remote start and yours doesn’t

3. Whitedot

Posts: 704; Member since: Sep 26, 2017

Nonsense.

4. Stayfly2407

Posts: 76; Member since: Dec 15, 2011

super dope, I love tech and basketball so preordered my pair this morning!

5. lyndon420

Posts: 6452; Member since: Jul 11, 2012

"Damn!!! Forgot to plug in my shoes last night!!" Wireless charging? A USB-C port?? Imagine the battery exploding in this thing... could be crazy fun to watch lol.

6. rsiders

Posts: 1863; Member since: Nov 17, 2011

At some point technology is making us less capable I think. How much storage these shoes come with? :D

8. tokuzumi

Posts: 1800; Member since: Aug 27, 2009

A less reliable version of the Reebok Pump from the 90s.

9. michaelny2001

Posts: 319; Member since: Aug 01, 2012

this is counter intuitive. If i already used my hands to put the sneakers on my feet, why would i get up, stop and use my phone to lace? I am already kneeling, let me finish it up.

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