Nielsen Q3 numbers are out: Android and iOS (gasp!) dominate U.S. smartphone market

Nielsen Q3 numbers are out: Android and iOS (gasp!) dominate U.S. smartphone market
It’s that time of the year, not the holidays, it's time for Nielsen's Q3 estimates of current smartphone market share in the U.S! For those of you who confuse these results with sales numbers, remember that this is the installed user base in the U.S., not sales of new phones during the quarter. And now without further ado (drum roll please) the numbers are...

...looking pretty rosy for Google and Apple.

Is anyone surprised?

Here's the nitty-gritty: Nielsen finds that 44% of U.S. cell phone owners have a smartphone (in the last 3 months 56% of new phone sales have been smartphones, so it won’t be long before half of all mobile phones are of the “smart” variety in the States).  When looking at smartphones owners, 42.8% of them have Android handsets, while 28.3% are iPhones.

That means that the "big two" mobile OSes control 71% of the market. Nielsen points out that this dominance is even larger when you look at app downloads for the last month, of which 83% come from one of those two platforms. BlackBerry comes in third, with 17.8% market share. Relative to Q2 numbers, Android has gained 2% market share, Blackberry has shed 1.2%, and iOS is holding even. Of course all of those iPhone 4S sales numbers won't show up until the Q4 results are in.

Windows Phone has a long way to go to become the “third ecosystem” that Microsoft and Nokia envision. 6.1% of smartphones have some flavor of Windows on them, which is down from Q2, when 7% of all smartphones were packing Windows.  Of course these numbers includes Windows Mobile, so what we're seeing here is users leaving Windows Mobile for other platforms faster than WP7 is growing.

We know that some of you can get pretty worked up about these numbers, but please be kind to one another while sounding off in the comments section.

source: Nielsen via Engadget



1. cnwwyo

Posts: 126; Member since: May 26, 2011

Android #1

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

I got a gentleman's dollar bet that the HTC/Samsung ratios flip for Q4 with the release of the SGS2 and the Nexus prime (one day!!!)

3. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Apple is still the #1 OEM. And that's what matters the most as a company :)

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

umm.. Samsung is still the bigger manufacturer by total volume for their own phones.. + every iphone sold is really a samsung with an LG screen and a shiney apple logo. So if u go by that, samsung = apple+samsung.

7. dmn666

Posts: 244; Member since: Oct 19, 2011

Spend some time here,-It%E2%80%99s-What%E2%80%99s-on-the-Inside-that-Counts.aspx Let\'s see how much samsung makes out of each icrap. ARM chipset manufacturing is not a fancy business. Apple picks samsung over TSMC, UMC just because samsung is a second tier cheap fab. That\'s the truth.

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

or it could be because they are using ever so slightly modified samsung hummingbird/ exynos chip designs.. which are the best in the industry. What do you think the A4, A5, and A6 chips are made from? lol If samsung is second rate at chips.. who is better?? lol.

11. dmn666

Posts: 244; Member since: Oct 19, 2011

Apple processors are designed by a company called \'instrinsity\' (that got acquired by Apple). Design & fabrication are different things. Fabs take care of fabrication of chips. As a fab, Samsung is really s**tty - lol. TSMC, UMC, GF are the best fabs around. Intel as a fab is of course better than anybody else but they mostly make their own stuff.

17. CellGrave

Posts: 1; Member since: Nov 30, 2011

So, do you guys mean that it’s all Samsung’s & LG’s s**t inside of each iPhone that people are dying to get one???

14. darth8balI

Posts: 18; Member since: Sep 30, 2011

What a troll...

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

You are right to a certain extent. As a phone manufacture, yea thats what matters to Apple. I'm sure HTC, Samsung and Moto would love that number. As a software company, I'm sure Google is happy with Android numbers. I'm sure Apple wouldnt mind have that number to go along with their OEM number. IMO...Apple and Google both had a goal in mind and they are both are achieving it.

12. Dr.Phil

Posts: 2340; Member since: Feb 14, 2011

Oh so THAT'S what matters most as a company. Silly me, I always thought that what matters most as a company is that you are producing a product that people want to buy. But hey you must have some business degree, right?

4. simplyj

Posts: 406; Member since: Dec 23, 2009

Why is Windows Mobile and WP7 in one group, yet separate from Windows Phone?

9. tigermcm

Posts: 861; Member since: Sep 02, 2009

yeahhhhhh I kept trying to figure that out.....can we get a recount I'm confused

21. rafael.roque

Posts: 78; Member since: Jul 03, 2010

It's shown that way to illustrate that windows mobile and windows phone 7 combined have a share of 6.1% collected for Microsoft. Of which windows phone 7 without windows mobile, only represents 1.2% in comparison to the other platforms. It's not meant to confuse you if you know simple math; it's just meant to explain what microsoft's combined share is since windows mobile is still used as of today. ALTHOUGH, I can only note that the chart indeed mistakenly ommits the "7" out of "windows phone 7" in the description, lol

6. christianqwerty

Posts: 467; Member since: May 05, 2011

Poor Palm :(

13. belovedson

Posts: 1060; Member since: Nov 30, 2010

windows should have a huge climb this time next year

15. darth8balI

Posts: 18; Member since: Sep 30, 2011

No surprise android still first in market share and Apple best OEM

18. jroc74

Posts: 6023; Member since: Dec 30, 2010

I know this is what if.... What if Android was on only 1 phone? Then it it might be a lil different. Then an Android phone coulda been top OEM. Looks like HTC, Motorola or Samsung had a shot if Android was on only 1 phone. What if the iPhone was on more carriers when it launched? Then it might be a lil different. Then the iPhone coulda had a bigger marketshare.

16. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

The chart's a bit off as far as a graphical representation goes. That 42.8% for Android looks closer to representing a third of the market share than the half that it's actually closer to. Windows Phone's 1.2% also seems larger than Palm/HP's WebOS share at 2.2% Nielsen, all I ask is that if you're going to give me a graph with percentages given that your visual representations actually correspond to your percentages. (Also, why is Windows Phone segregated from Windows Mobile/WP7? I thought Windows Phone was WP7...)

19. bolaG

Posts: 468; Member since: Aug 15, 2011

Sense Moto has 10.4 and Samsung 10.1 shouldnt Moto be on top of Samsung?

20. systamatics

Posts: 63; Member since: Nov 16, 2011

Niceee going HTC!! 20.3% , second best OEM , GO GO!

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