Nexus name said to be on the way out at Google

Nexus name said to be on the way out at Google
Is Google about to drop the Nexus name? According to a report from The Information, the brand is about to be dropped by the Mountain View based tech giant, and replaced with a Silver Certification program. This program would encourage certain hardware partners to manufacture super-spec'd high-end models that would limit the bloatware to a pre-determined number of non-Google apps. In addition, those owning devices involved in the Silver Certification program, would be allowed to delete these non-Google apps.

According to the report, two manufacturers that are currently willing to work with Google on this are Motorola and LG. Samsung and HTC are apparently not
interested in the Silver Certification program at this point. LG has manufactured the last two Nexus handsets, while Motorola was owned by Google until recently. It probably is not a coincidence that TouchWiz and Sense, the UI skins that run over Android on Samsung and HTC's handsets respectively, are among the most well-known manufacturer UIs for the Android platform.

The Nexus One (built by HTC) was the first phone in the Nexus series. Coming right after the amazing success of the Motorola DROID, it was the first Android handset to offer Android 2.1. The Nexus range became known for the Google Experience, stock Android and quick updates. If the Silver Certification does go through, Google might leave stock Android to the Google Play edition handsets.

source: TheInformation (SubscriptionReqd) via Gizmodo

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41 Comments

40. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

I'm not sure but I swear you people assume the worst without any sort of thought. If they are losing the Nexus line and replacing it with something else wouldn't they make it worth it to change? Like bloody hell, Google were paying the manufacturers for their devices in the Nexus line, did you think it was made for free? Every Nexus device launched was top notch in spec. This Silver program is going to ask manufacturers to instead when they have top tier devices to make them Silver Certified, which goes beyond having a solitary device running Vanilla Android. It's more of a way to try to get Vanilla Android to be an option on any Android device. Honestly I would love to have my choice on any phone I buy since stock Android allows you to use Cynogen and other mods without any of that rooting hassle. Nothing wrong with a truly open device. Think about it, if you could get the Motorola Ultra Maxx sans all the Verizon garbage or whatever device they come out with, or a S5 without all that Touchwiz interference or an M8 pure android experience. Difference would be price that is more along the lines of the Nexus line. Phone OEM's are taking people to the cleaners for the GP Edition phones as there is literally nothing on the phone that makes it cost more than the non GP phones. They are just trying to capitalize on the fact that there are folks who want a Google Experience phone. If the Silver Program is like the GP Edition what is the point of it at all? See where actually thinking about things leads to conflicting endings. Let's wait and see what happens, I for one am willing to give this a chance because I like Motorola's phones and not LG so much but will want to see what Google does to make these devices appealing price wise. I see it costing more than a Nexus but not as much as an S5 out right. I'm going $350-$450 range which isn't bad at all. All depends on how much Google helps with the costs, but if they have Silver devices that they will also sell the normal way then the costs could be mitigated by Google subsidizing the Silver versions. Or Google order the Silver devices and sell it themselves through the play store. M8 Silver Edition, none of the HTC Sense(less) stuff, just pure Android that gets updates as soon as they are ready, keeping your device ahead of HTC Sense versions and your devices will last as long as possible or until it literally dies. If you're spending as much as you are for these devices like the S5, you'd want it to last over 3 years at that $660 buy price. TouchWiz ensures that it will only last as long as Samsung decides. Silver program S5 would go as long as the device works. All this is a push to get the carriers out of the way and just have phones that just work, this is my final subsidized phone. From now gong forth I will buy a phone based on whether or not it's a solid device and most important a bloat free Android installed. I feel that carrier subbed phones have a kill switch or something.

41. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree.

37. Valdomero

Posts: 707; Member since: Nov 13, 2012

Oww.. I love the nexus brand. oh well, If they actually discontinue the nexus brand for this type of GPE branded silver certificate (which OEMs charge at whatever cost they will), It's the 1+1 then...

32. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

Sounds like a dumb plan verging on desperation. Yes there should have been some sort of a certification plan since the day AOSP/OHA got off the ground, the implementation however sucked harder than Kim K does Kanye and probably ALL Android OEMs including the smaller players were just plain confused about the direction. I still don't get this irrational fear against manufacturer skins. Nexus program was supposed to give Android OEMs a rotational chance at putting out mass RRP friendly devices that at foremost dev friendly 1st, again one thing that's been bothering me is; How does Google select them on the per annum basis and on what criteria set? They can't just go out and shop "Ok who can give us this reference phone at these specs for cheap?" just like that else it'd be way easier to pull that w/ Oppo, Xiaomi hell even Huawei or ZTE? Now this Silver thing looks to be dangling a sort of that more than special "Yeah you'll get to put this Google badge) to "select" Android OEMs so how is it any diff from the ongoing Play Editions? If anything this is to sweep GPE off which is a better direction, kill Nexus and risk pissing off the most vocal and loyal 10% user base on the planet? ... not gonna end well.

35. jroc74

Posts: 6023; Member since: Dec 30, 2010

Since developers will need phones to develop on....I think there will still be Android developer phones. Ppl have to remember Nexus is for development first, root, ROM community 2nd....unless you are a developer in the root, ROM community. Still...development first. What makes me mad is Motorola wont ever have an official Nexus phone..yea they had GPE phones recently....but it wasnt labeled a Nexus phone. With all the talk from some folks about Google not wanting to be seen showing favoritism...how come they kept picking Samsung and LG for phones? They never even went back to the first OEM that did a dev phone for them....HTC...

38. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

"how come they kept picking Samsung and LG for phones?" Precisely why I've asked the criteria question above.

39. jroc74

Posts: 6023; Member since: Dec 30, 2010

Aahh...I see.. re reading your post.....I agree with it more now.

31. .KRATOS.

Posts: 444; Member since: Mar 15, 2013

N after the nexus brand is known world wide, n Polarising more people that Google want to drop it, that's not fair n not gd Google have to reconsider it

26. AfterShock

Posts: 4147; Member since: Nov 02, 2012

If this silver level, is Nexus gold?

24. Xplorer

Posts: 4; Member since: Apr 24, 2014

maybe google is just prepering itself for the Ara revolution-if you have a 350$ high-end phone every year why bother to construct your phone from scratch? google is just trying to bring Ara to the wide market just like galaxy did and the note tablets did-eliminate the inside competition and your crowd and others will look for your next big thing

22. Jommick

Posts: 221; Member since: Sep 10, 2013

The only silver certificate I give a hoot about are these:http://upload.wikimedia.org/wikipedia/commons/0/0a/US_%241_1928_Silver_Certificate.jpg

21. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Please atleast keep the awesome nexus tablets coming.

19. Zeeya

Posts: 331; Member since: Mar 17, 2013

BlackBerry 10

18. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

no more nexus 6, thats sad boohoo..

16. medicci37

Posts: 1361; Member since: Nov 19, 2011

Nobody! Please let this rumor be BS!

15. antonioli

Posts: 200; Member since: Sep 08, 2013

The good point of Nexus is the price. We know that them make Google Edition but with the prices in the sky. Let see what will happen.

12. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Boo, might have to jump on the Moto or OnePlus train if this is true. Trying to avoid getting tied into an installment agreement as long as I can.

11. SamDroid unregistered

Never did like stock android. That isht be hideous

9. spongebob

Posts: 3; Member since: Apr 15, 2014

Why google why?:(

7. jan25

Posts: 470; Member since: Feb 26, 2012

So basically any manufacturer that wants to jump on the Nexus program will be able to? If i undertand correctly, this is good news only if those devices on the Silver Certification are subsidized.

8. 12Danny123

Posts: 87; Member since: Aug 18, 2012

They're not subsidized. It's like the Google play edition phones pretty much

5. MobileNico

Posts: 96; Member since: Aug 26, 2012

This is a sad, sad situation if true. Seems that stock Android is going to become even harder to find.

4. Lmao2013

Posts: 44; Member since: Dec 05, 2013

WOW I guess I'm back to buying phones on contact.. Eff this silver crap.

3. surethom

Posts: 1769; Member since: Mar 04, 2009

I will be sad to see nexus go but Motorola on the silver program would be a nice idea if released quickly outside America.

2. azers07

Posts: 27; Member since: Aug 17, 2013

Google Edition phone's are quite expensive. Won't be so popular. At Least HTC one with Sense has so many cool 3rd party apps, that it is cooler than stock UI in some aspects. Also, nexus line was cheap. Overall it will be a big blow in price consumers

6. Feanor

Posts: 1448; Member since: Jun 20, 2012

This is probably one of the reasons. Google was subsidising the price of Nexus devices and that's why they were impossibly cheap. Maybe Google doesn't want to continue this business model.

10. azers07

Posts: 27; Member since: Aug 17, 2013

I thought Google didn't result in loss from sales of the Nexus devices. Also, Google is Software seller, it doesn't need profit from hardware sales. Maybe Samsung pushes them not to dump the price in the market =) But anyway, GP edition of phones is not the solution for the problem =(

14. vincelongman

Posts: 5827; Member since: Feb 10, 2013

Agreed, I don't think Google makes losses on the Nexus devices And I don't think they subsidize the Nexus devices either They just give us fair prices Unlike most other OEM who put 300-400% markups on their phones

17. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

What software does google sell? Afaik they give it away free, they make the majority of their revenue through ads, with 97% of its profits coming from online ads.

23. LordDavon

Posts: 186; Member since: Sep 19, 2011

The software they sell is called Google Services. This includes apps like Google Play, Google Maps, and most of the default Google apps on most Android phones. They charge very little for it, if they collect it at all... but they do sell it.

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