Nexus name said to be on the way out at Google

Nexus name said to be on the way out at Google
Is Google about to drop the Nexus name? According to a report from The Information, the brand is about to be dropped by the Mountain View based tech giant, and replaced with a Silver Certification program. This program would encourage certain hardware partners to manufacture super-spec'd high-end models that would limit the bloatware to a pre-determined number of non-Google apps. In addition, those owning devices involved in the Silver Certification program, would be allowed to delete these non-Google apps.

According to the report, two manufacturers that are currently willing to work with Google on this are Motorola and LG. Samsung and HTC are apparently not
interested in the Silver Certification program at this point. LG has manufactured the last two Nexus handsets, while Motorola was owned by Google until recently. It probably is not a coincidence that TouchWiz and Sense, the UI skins that run over Android on Samsung and HTC's handsets respectively, are among the most well-known manufacturer UIs for the Android platform.

The Nexus One (built by HTC) was the first phone in the Nexus series. Coming right after the amazing success of the Motorola DROID, it was the first Android handset to offer Android 2.1. The Nexus range became known for the Google Experience, stock Android and quick updates. If the Silver Certification does go through, Google might leave stock Android to the Google Play edition handsets.

source: TheInformation (SubscriptionReqd) via Gizmodo

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41 Comments

1. Jishnusur

Posts: 172; Member since: Oct 07, 2013

I don't think this info is right. We have been hearing this from Galaxy Nexus times.. If its right, then we will never have the affordable smartphone with best of the best specs..

13. dc123

Posts: 20; Member since: Feb 11, 2014

look up the one plus one. it has a snapdragon 801 processor clocked at 2.5ghz, 3gb ram, 13mp camera, 3100 mah battery, and comes in either 16 or 64 gb. the 16gb version is $299 and the 64gb version is $350 unlocked with no contract. the only downside is that the general public can't buy it until the summer, but for now its invite only. oh and before i forget, it comes with android 4.4 running cyanogen mod 11s so you know that you will have the best software around

25. andynaija

Posts: 1253; Member since: Sep 08, 2012

But then will it work on T-Mobile's LTE network? If so then I'll consider.

27. DnB925Art

Posts: 1167; Member since: May 23, 2013

It should since it supports LTE Band 4, which is what T-Mo USA uses

30. hurrycanger

Posts: 1758; Member since: Dec 01, 2013

I can confirm what DnB925Art said. It works with T-mobile LTE because it has LTE band 4.You can check that here:http://oneplus.net/one#specifications

34. boosook

Posts: 1442; Member since: Nov 19, 2012

the oneplus one will never be actually released.

20. Ashoaib

Posts: 3271; Member since: Nov 15, 2013

What difference it will make to change the name? They can still keep the name and charge little higher price

29. Kamehameha

Posts: 44; Member since: Apr 21, 2014

"This program would encourage certain hardware partners to manufacture super-spec'd high-end models that would limit the bloatware to a pre-determined number of non-Google apps." Lower end models still get bloatware?? Real smart google.

2. azers07

Posts: 27; Member since: Aug 17, 2013

Google Edition phone's are quite expensive. Won't be so popular. At Least HTC one with Sense has so many cool 3rd party apps, that it is cooler than stock UI in some aspects. Also, nexus line was cheap. Overall it will be a big blow in price consumers

6. Feanor

Posts: 1341; Member since: Jun 20, 2012

This is probably one of the reasons. Google was subsidising the price of Nexus devices and that's why they were impossibly cheap. Maybe Google doesn't want to continue this business model.

10. azers07

Posts: 27; Member since: Aug 17, 2013

I thought Google didn't result in loss from sales of the Nexus devices. Also, Google is Software seller, it doesn't need profit from hardware sales. Maybe Samsung pushes them not to dump the price in the market =) But anyway, GP edition of phones is not the solution for the problem =(

14. vincelongman

Posts: 5645; Member since: Feb 10, 2013

Agreed, I don't think Google makes losses on the Nexus devices And I don't think they subsidize the Nexus devices either They just give us fair prices Unlike most other OEM who put 300-400% markups on their phones

17. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

What software does google sell? Afaik they give it away free, they make the majority of their revenue through ads, with 97% of its profits coming from online ads.

23. LordDavon

Posts: 152; Member since: Sep 19, 2011

The software they sell is called Google Services. This includes apps like Google Play, Google Maps, and most of the default Google apps on most Android phones. They charge very little for it, if they collect it at all... but they do sell it.

28. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Google charges manufacturers a licencing fee for Google Mobile Services if they want to include those services on their devices, it still doesn't mean they are a "software seller". azers07 is correct in stating they don't rely on profit from hardware sales, but he is incorrect in saying they rely on profits from software, they rely on profits from ad sales.

33. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Subsidizing my ass, they don't lose a single penny from selling nexus devices, they just make little to no Profit Do you know how much a nexus 5 costs in non-google play countries? Its upwards of $60.

36. azers07

Posts: 27; Member since: Aug 17, 2013

It is only 50 bucks below local s5, on par with sony flagship and waaay cheaper than the new One. But overall, yes)) they make money from it

3. surethom

Posts: 1632; Member since: Mar 04, 2009

I will be sad to see nexus go but Motorola on the silver program would be a nice idea if released quickly outside America.

4. Lmao2013

Posts: 44; Member since: Dec 05, 2013

WOW I guess I'm back to buying phones on contact.. Eff this silver crap.

5. MobileNico

Posts: 94; Member since: Aug 26, 2012

This is a sad, sad situation if true. Seems that stock Android is going to become even harder to find.

7. jan25

Posts: 470; Member since: Feb 26, 2012

So basically any manufacturer that wants to jump on the Nexus program will be able to? If i undertand correctly, this is good news only if those devices on the Silver Certification are subsidized.

8. 12Danny123

Posts: 87; Member since: Aug 18, 2012

They're not subsidized. It's like the Google play edition phones pretty much

9. spongebob

Posts: 3; Member since: Apr 15, 2014

Why google why?:(

11. SamDroid unregistered

Never did like stock android. That isht be hideous

12. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Boo, might have to jump on the Moto or OnePlus train if this is true. Trying to avoid getting tied into an installment agreement as long as I can.

15. antonioli

Posts: 200; Member since: Sep 08, 2013

The good point of Nexus is the price. We know that them make Google Edition but with the prices in the sky. Let see what will happen.

16. medicci37

Posts: 1361; Member since: Nov 19, 2011

Nobody! Please let this rumor be BS!

18. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

no more nexus 6, thats sad boohoo..

19. Zeeya

Posts: 331; Member since: Mar 17, 2013

BlackBerry 10

21. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Please atleast keep the awesome nexus tablets coming.

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