Nexus 6 on AT&T might have carrier branding

While iPhone launches are events in and of themselves, Google’s Nexus device launches are quite a bit smaller, but arguably more distinct for the role they play in bringing an untouched Android experience to the more tech-savvy crowd, as well as a clear platform for developers to work on their app for Android.

Like the iPhone, the past couple generations of Nexus devices have been unbranded, unlocked devices. Unlike the iPhone however, the past couple generations of Nexus smartphones have not been available or compatible with many carriers.

The Nexus 6 breaks that mold, as this new generation of the Google flagship will be available across the five biggest carriers in the United States, including Verizon. That is arguably a good thing. However, if you remember the last time a Nexus was available with Big Red, the Samsung built Galaxy Nexus, you will also remember that even a device meant to be ubiquitous across the spectrum fell prey to Verizon’s branding and bloatware.

The Nexus 6 is available for pre-order on AT&T right now. The consumer page shows only a front view of the shiny new phablet, but if you dig a around a bit, the carrier’s business page shows off various angles of the device. Upon looking at the back plate of the Nexus 6, behold, an AT&T logo.

It is not absolutely certain that this is representative of how an AT&T sourced Nexus 6 will look once it comes out of the box, but we would not be surprised if it was. For as big as Google is, it is but a small fish compared to Apple, who makes its own rules when it comes to smartphone branding (or lack thereof).  Looking through Sprint and T-Mobile's sites, there are no indications of carrier branding being applied to the new Nexus.

The one upside to this possibility is that AT&T has always been relatively minimalistic when it comes to branding. Of course, if AT&T is going put its logo on the Nexus 6, you can bet for sure that Big Red will be plastering a monster-sized Verizon logo of its own, complete with the requisite reminder of “4G LTE” and everything.  The only thing that might stand in the way of Verizon making the logo as big as it wants is the fact that Motorola and Google have positioned the Nexus logo boldly along the lower spine of the back.

sources: AT&T Business via Android Police



1. datsyuk

Posts: 180; Member since: Jan 11, 2012


2. galanoth

Posts: 428; Member since: Nov 26, 2011

I know what you mean. Got my AT&T preorder as soon as they went live. Shipping on Tuesday. Hopefully it doesn't have.

3. 4ndroid4Life

Posts: 4; Member since: Nov 16, 2014

If true then that stinks. Maybe at&t knew that Google needed the nexus 6 to be on all major carriers so they demanded that they have their death Star logo on the back. I think I'd be fine with it as long as it didn't give any ideas to Verizon wireless.

5. Sauce2

Posts: 199; Member since: Oct 21, 2014

Tell me about it. Anything on the back of my phone as long as it isn't that ugly check mark with their stupid full name.

4. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Smells fishy to me. Why go through the trouble of adding a carrier logo unless you plan on locking down the device? Now I wouldn't be surprised if a Verizon branded Nexus 6 has a locked down bootloader unless you buy directly from Google or Motorola.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

According to some AT&T employee on Reddit, the AT&T Nexus 6 will have the deathstar logo AND be SIM-locked to AT&T. Presumably they will unlock it if you buy the device outright.

19. HASHTAG unregistered

No, I don't think they will. I bought my phone outright and still had to wait six-months for them to unlock it.

7. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

"Buy contract or pay $700 for it" - Google

12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

More like $1000+. That's roughly the going price for a Nexus 6 on eBay.

14. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Anyone who goes for that is an idiot, the same as the ones who went for the iPhone 6 & 6+ on swappa. A 128GB 6+ was going on swappa (right after launch when they were hard to come by) for almost $1600! Why pay that much when you can wait a week or two and pay $500 less? Same for a $1000 Nexus 6, wait a bit and get it for $300 less. When you think about how long it takes to make that amount of money, is it really worth it to blow what in many cases is a week to two weeks pay just to have it right now? People bitch if the price drops $100 within the first month. If it dropped $300-500 in a week or two, they'd be tearing their hair out.

15. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Lol. No disagreement here. Paying a lot of extra money for the prestige of owning the latest gadget seems pretty dumb to me. But a lot of people lead empty lives. Being "first" to get a new gadget means something to them. The rest of us should be thankful there are people who will rapidly buy up the first few batches of these gadgets. Fewer defects for the rest of us :)

8. Scott93274

Posts: 6040; Member since: Aug 06, 2013

So I read a story on this site not too long ago saying that Lollipop would be designed to allow users to actually uninstall bloatware. Has this been confirmed yet? I had the Galaxy Nexus and it pissed me off that I had items on there I had no control over... stupid Verizon.

10. galanoth

Posts: 428; Member since: Nov 26, 2011

We don't know for sure since no carrier Nexus 6 has shipped yet. But rumor is at first boot, carriers would auto download their apps from the play store. Silver lining, downloaded apps can also be uninstalled.

9. DnB925Art

Posts: 1168; Member since: May 23, 2013

When those 2 companies, AT&T and Verizon, are that big, they pretty much dictate what they want to do on carrier branding. I'm so glad Sprint doesn't do that. My Note 4 looks lovely without carrier branding. Even my Note 2 didn't have Sprint branding as well.

11. Scott93274

Posts: 6040; Member since: Aug 06, 2013

We're an odd lot. I hate carrier branding, but I would never even see it as I have my phone in a case all the time anyway...

13. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

It's not only the branding but it could be carrier locked if you don't pay out right. My thoughts was that it would just be one model and that's it; everybody is happy.

16. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It is allegedly SIM locked. While there is "one model", that doesn't mean all the usual carrier control features haven't been implemented.

17. Suspiro

Posts: 26; Member since: Aug 24, 2014


18. astarling10

Posts: 25; Member since: May 12, 2014

Even though I don't think the AT&T logo is that bad, the sim locking is terrible! Glad I bought mine from Motorola.

20. SBartacusX

Posts: 1; Member since: Nov 17, 2014

On the same page as someone stating that people who pay several hundreds of dollars to be one of the first people with a particular device lead "empty lives" I see miles of bitching about logos on a $650 phone that they paid $199 to get their hands on, smfh... Who cares, it's a little logo, grow up, don't like it? 650$ please.

21. trollz

Posts: 62; Member since: Oct 11, 2013

f**k you at&t! Now watch verizon slap a logo on the front, back, side and make all of their workers get a Verizon tattoo on their dicks!!!

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