Next Lumia smartphone model to be Microsoft branded

Next Lumia smartphone model to be Microsoft branded
As part of the deal between Microsoft and Nokia, the Redmond based software giant gets control of the Asha and Lumia trademarks. As a result, the next Lumia smartphone will be branded with the Microsoft moniker, as will any Asha models going forward. The Nokia name remains with the Finnish based firm as part of a ten-year licensing deal with Microsoft that allows featurephones to continue using the Nokia title. 

How weird will it be to hear Microsoft Lumia as the brand name for a phone? As for Nokia, it still has its mapping and the recently announced Nokia HERE for Autos. Once the deal closes, Microsoft will pay Nokia to use HERE on its Lumia phones for four years.

The difference between this deal and Google's acquisition of Motorola has to do with the fact that Microsoft is buying out the manufacturer that dominated the Windows Phone platform. This was not the case with Motorola. When Google bought Motorola, life went on as usual for Samsung, and other Android handset producers. But with the Microsoft deal, in one fell swoop Microsoft aligned control of the OS with control of the hardware. History has shown that this could work (Apple) or backfire (BlackBerry).

If anything, the Microsoft deal with Nokia shows how little control Google has over Android when compared to Apple and Microsoft's control over iOS and Windows Phone respectively.

source: Nokia via RedmondPie

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98 Comments

1. alterecho

Posts: 1106; Member since: Feb 23, 2012

When will this agony end??

30. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

from now lumia brand is going to suck and this deal ll lead it to failure

33. Googler

Posts: 813; Member since: Jun 10, 2013

Depends. If you liked WP before, no reason to not like it now. If MS keeps the design and hardware team in place, little is going to change with the Lumia phones, except they'll have a ton more cash for R&D. If you didn't like WP before, that's definitely not going to change.

53. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Some people like myself tried WP just because of Nokia as a brand. WP wasn't a breath taking OS it was still far behind Android but stil i managed to live with that and got used to it because I'm proud being owning a Nokia's product. but i failed to realize the truth that current nokia wasn't the company which i once knew, the internal changed its CEO,managers etc has changed. Nokia, the brand was all that left Inside it was a devil working for MS. Nokia, as a true nokia user i say, i really really really really miss you.

79. SingDaFire

Posts: 74; Member since: Jun 21, 2013

True.... I used it cos it was from Nokia and not cos of WP.. this news has really saddened me... Wish this was just a bad dream.. I don't know wat to do now...:( we'll miss you like anything nokia... Now no more WP for me....

80. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

my friend you need Jolla

89. Alex123

Posts: 241; Member since: Oct 17, 2012

Me neither. I really miss Nokia. The name changes and everything will be changed. All its customer will not trust and consider that Nokia (with microsoft) is a good hardware company anymore. Nokia is a good and well-known brand name. Fail Microsoft, you fail because you use bad trick on Nokia by sending Elop to destroy Nokia and buy Nokia in a cheap price.

91. akki20892

Posts: 3902; Member since: Feb 04, 2013

All users from WP are Nokians........!!!

54. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Well to tell you the truth the only sucky thing here is that lumia will be carried by microsoft, not nokia. I hate to say this but microsoft + nokia, in terms of product designs, will be a great combination. Though, it's really hard to swallow the fact that nokia brand name will be dead soon. I hope microsoft had retain the brand name since ms is not that popular in smartphone world. They should've used both in a device just like how beats brand was used by htc.

63. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Dude i love nokia Elop was CEO he control nokia. Nokia just a company Elop is in charge he make decision, i think he was planning this from the beginning... and liked the way nokia going out with Microsoft until now they marriaged...

95. WindowsiDroid

Posts: 138; Member since: Jul 22, 2013

Yah I wish Microsoft juts do that Retain the Nokia Brand Name instead of Microsoft, I think that we should say goodbye Nokia!

60. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

I hope they name it just "Lumia" no microsh*t.

68. Commentator

Posts: 3722; Member since: Aug 16, 2011

They could at least call it the "Microsoft Nokia" and drop the "Lumia" from the branding. This is an obvious attempt to grow Microsoft's brand as an OEM, but they picked an absolutely awful time to do it. If they had done this four years ago it would make more sense, but this is too late, and it's really just salt in the wounds of Nokia fans.

86. neutralguy

Posts: 1152; Member since: Apr 30, 2012

True that. They shouldve retain the nokia brand for smartphones. I just want to go to ms headquarters and sh*t on everyone's desk right now. This gives me so much hate to ms given that they have this condition. First theyve bought it cheap and now totally killing nokia. Elop really did his job well. Thank you mr. Elop for destroying a legendary company.

43. juandante

Posts: 679; Member since: Apr 23, 2013

What Finish people think about this ? Why don't they come in front of the scene ?

50. Puhelin

Posts: 10; Member since: Sep 03, 2013

I'm From Finland and I think This is Bull Sh*t !!! Scumbag Stephan Elop!

71. Commentator

Posts: 3722; Member since: Aug 16, 2011

FINNISH HIM!!!

49. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Nokia you just made a big mistake.

85. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

You can really see the future right? Those people running billion dollar companies are dumb, but you there, sitting on a couch and commenting are somehow a pundit? Dont shoot them down man, they know what they are doing. Chill!

87. Whateverman

Posts: 3295; Member since: May 17, 2009

You don't have to be an expert to see this was bad, very bad! Knowledge isn't always measured by what's in your bank account.

88. RoyalPayne

Posts: 458; Member since: Aug 07, 2013

You never know. Money or no money.

93. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Its just my opinion Nobody can see future not even those people who running billion dollar. Almost everybody sad by this news its sad to hear the king has no longer there. now we have to deal with a phone market where there is no nokia. Damn and your right i am no genius not a billionaire i can hardly afford a flagship smartphone. But even these companies can make mistakes... tell me buddy.. None of these smell pretty funky to you all these elop,and MS things?? I think he's a spy working for MS from the beginning...

92. akki20892

Posts: 3902; Member since: Feb 04, 2013

the giant monster has been sleep, don't know when it will wake up to carry battle...........really really sad...........hope to see Original Nokia Soon.....!!! i'm telling you guys let's make Time-Machine.......!!!

96. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

2. wicpromd

Posts: 266; Member since: Aug 20, 2013

Microsoft Lumia is wierd Nokia everyone will really miss you

8. ihatesmartphone unregistered

Bye bye Nokia... We all will miss you ;-(

12. aniqtheboyz

Posts: 9; Member since: Sep 03, 2013

yeah... we all will miss you

19. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

yeah, im with you.. farewell nokia I just wish nokia lumia will retain.. sigh

46. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

well, there is a possibility that it will be Lumia, just lumia. Like their Xbox. They dont call it the "Microsoft Xbox One" do they?

3. aayupanday

Posts: 582; Member since: Jun 28, 2012

HELL NO!

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