New Xiaomi Mi MIX video explains why „Ceramics is a magic Poetry”

There's definitely some magic in Xiaomi's latest product, the Mi MIX. The device that seems to have revolutionized the smartphone industry, even though it's only been announced, benefits from Xiaomi's latest technologies.

The Chinese company has already released a couple a videos that show how much passion some of the people that worked on the Mi MIX project have put into the device. Philippe Starck is a French designer known for his interior, product, industrial and architectural designs.

He's also the mastermind behind the Mi MIX's design, which could be his lifetime's achievement as the smartphone seems to have have grasped the attention of the fans and press alike.

According to Starck, he and his team had to fight for every millimeter in order to make the Mi MIX a true edge-to-edge phablet. The company's phablet features a huge 6.4-inch display with a 91.3 percent screen-to-body ratio, which is quite an achievement.

Not to mention that the Mi MIX is made of ceramics, “a very, very old material coming from the deepest places of our civilization.” However, ceramics is also “the most modern” material since it's incredibly strong.

Stark says that ceramics has the same structure as jade, a gemstone that's pretty common in China, which was one of the reasons Xiaomi chose to go with it. An elegant approach that's probably going to appeal to even the most traditional smartphone users.

More details about the Mi MIX's ceramics, and about poetry, are available in the video embedded below. Check it out and share your thoughts with us.

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