New TV ads for the HTC One are all about BlinkFeed while taking on the Apple iPhone 5

New TV ads for the HTC One are all about BlinkFeed while taking on the Apple iPhone 5
Attacking the competition has become a common feature seen in the national prime time television commercials promoting a smartphone manufacturer or a specific platform. Samsung started this back with its ads for the Samsung Galaxy S II that featured Apple iPhone owners waiting on line to buy the next version of the phone. This continued with ads for the Samsung Galaxy S III. The spots would always include Apple fans with their mouths wide open, amazed with the latest technology and features being showed off by the Samsung Galaxy S II and Samsung Galaxy S III users.

This year, Samsung once again went after Apple with its ad for the Samsung Galaxy S4 which shows a clueless iPhone 5 owner waiting to have a picture sent to her device using S Beam, which of course, won't work on the iOS flavored Apple handset. "No, yours doesn't do that," says one of the Galaxy S4 users.

The ad that has received the most notice in the industry this year is one surprisingly done by Microsoft for the Nokia Lumia 920. Taking place at a wedding, the spot shows Apple and Samsung users fighting it out while two waiters stand back, calmly watching the action while each clutches a Nokia Lumia 920. The tag line? "Don't fight-Switch".

That brings us to a couple of new ads for the HTC One. Both ads focus on the BlinkFeed feature that streams all of the user's favorite content right to the phone's home page. The ad shows an Apple iPhone 5 user digging and digging and digging for the information he wants, while the HTC One user has all of his important content right in front of him. The second ad is similar to the first one with the Voice Over announcer saying, "Wouldn't it be better if all of your apps, sites and networks were all in the same place so you didn't have to dig?" And once again we see an Apple iPhone 5 user doing some heavy duty digging on his phone, looking for his important content. And while both ads show iPhone users leaving gopher-sized mounds of dirt from digging for their content, the ads also take a shot at the Samsung Galaxy S4. At the very end of both spots, the announcer says, " Stop the digging. The all metal HTC One."





source: YouTube (1), (2) via RedmondPie

Related phones

One
  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)

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83 Comments

1. joeymk

Posts: 101; Member since: Jan 26, 2012

I see he is digging in blink feed

32. hipnotika

Posts: 353; Member since: Mar 06, 2013

i see you are digging in pants :)

2. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Flipboard is better and works on every phone.

16. juanyunis

Posts: 73; Member since: Aug 31, 2012

hahaha exactly. I was on the AT&T checking if I should go for the One or the S4, but after comparing and reading, I saw the S4 was the way to go, i loved the screem, the design, the new features, etc. and well about the One i just found that the blinkfeed is like a ful page flipboard as a widget, but i really love the dual front speakers, they have a nice sound quality that all newer smartphones should come with this.

22. tech2

Posts: 3487; Member since: Oct 26, 2012

It's sad u got voted down just for stating your opinion !

23. AmitMajumder

Posts: 178; Member since: May 21, 2012

HTC fanboys effect!!! P.S. :- some of them still exist.

44. juanyunis

Posts: 73; Member since: Aug 31, 2012

Well, i would love to see people buying things because they like/love it, not because fanaticism. I'm glad that HTC is doing good with this one, they deserve it, also Sony. I didn't buy the S3, because it was not that good enough for me (I wanted the quadcore processor with LTE, so the US variant didn't match this spec, so i waited for the Note 2, and i got that one). This year i was waiting for the S4, but when i saw the Xperia Z, i was very impressed but until i saw that it was using the S4 Pro and has some viewing angles problems, so i skipped that one and after i saw the HTC One and i loved it, but since the launch of the S4 was really close i just waited for it, then i was impressed by the reviews, and features and finally my own hands on bought me. Also i've the iPhone 5 32GB Black, and waiting for my Xperia Tablet Z lol, people should not merry with one brand. I just try to get the best for me.

49. lovesamsung9x unregistered

Samsung seps we get it damn Samsung phones got a big lag and the are like holding plastic that you just took out of the garbage after it been pissed on

51. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Troll all over d world lols

41. juanyunis

Posts: 73; Member since: Aug 31, 2012

Well, at least i don't have someone telling me about my typos errors, lol. Anyway screen*, full*, just in case lol.

29. hipnotika

Posts: 353; Member since: Mar 06, 2013

s4 hasnt got radio s4 warms much than htc one s4 couldn confortable in hands s4 hasnt got louder and stereo sound in headphones and loudspeakers s4 couldn't impress girls :) ahahahha

33. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

Both handsets have their own downsides.. both of dem are great smartphones. Ur 2nd point isnt proven w/ solid evidence(by most or all users) 3rd point hmm ahmmmm hmm how? 4th pointhttp://www.gsmarena.com/samsung_galaxy_s4_vs_htc_one-review-913p5.php look at d audio test 5th subjective

42. juanyunis

Posts: 73; Member since: Aug 31, 2012

1. Radio, i don't listen local radio, i just read the news using flipboard, if i want to listen music i use a nice podcast app (Pocket Casts) or Digital Imported Radio and my local music files. 2. My phone is not having that issue, the battery temp right now is 24 grades Celsius, that's good enough 3. Well, is well known that people have different hand sizes, so in my case, this phone is very comfortable, i used to have the Note 2 4. I agree with you, the speaker could be better, then headphones is very good, i'm using a Skullcandy 50/50, with a nice and rich sound 5. Wrong, this phone in fact impress girls, maybe is not the phone maybe is me lol, but yeah it's working so i'm good with this.

45. gerasim

Posts: 16; Member since: Apr 30, 2013

garbage fan boy go get your check from Samsung lag phone of the year

47. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

My God, why did u create persons like this one..?? Whats wrong w/ his opinion, tell him and pls dont reply w/ immature comment..

48. hawra

Posts: 21; Member since: Apr 29, 2013

he or she is telling the truth Samsung fans are like apple fans they are garbage Samsung is the cheapest phones you can get they are the cheapest parts and they are damn laggy phones and there features are use less.

50. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

cheapest?

54. tech2

Posts: 3487; Member since: Oct 26, 2012

Did you even read what he said ? He clearly said 'dont marry 1 brand'. Also, in the second post he just cleared his experience with S4 against, what he thought, were false claims by a person who doesn't even own a handset. Have an opinion rather calling someone a garbage. If you think he is not right just put your argument. Also, get your facts right as Samsung's Cost of Producing of GS4 is higher than that of iPhone 5 (dont know about HTC One) This site is filled with people like you who hate/love brands. It is clearly evident from the red thumbs

57. hawra

Posts: 21; Member since: Apr 29, 2013

im talking about the user juanyunis he been trolling all over this post im not talking this post im talking every post he made in general he is a Samsung paid student.

63. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

Hey hey who paid you? Haha

82. juanyunis

Posts: 73; Member since: Aug 31, 2012

Well, i'm a man. Anyway i wasn't posting anything on other HTC news, or whatever, so you cannot call me a troll. I'm not a fanboy, if you read my posts, i've the S4 16GB, an iPhone 5 32GB, waiting for May 24 for the Xperia Tablet Z 16GB. Also, i'm not a paid student, lol. It's funny to see how people start creating tales about anything.

77. jacko1977

Posts: 428; Member since: Feb 11, 2012

so thats why it cost more to make the s4 go troll somewhere else

53. dashax10

Posts: 15; Member since: May 06, 2013

his comment is not immature this Samsung fanboys bash all HTC articles cause there phone come up short this year.

55. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

?? The opposite is what ive obsrved.. Htc One vs Gs4? Ur preference will make your decision coz both handsets have their own pros and cons

59. tech2

Posts: 3487; Member since: Oct 26, 2012

and trust me I know for fact that you have created several fake profiles so that you can thumb people down because I had no thumbs down this morning but all of a sudden I got several thumbs down in matter of 15 minutes, for an article which was posted so long ago ?!?!

61. dashax10

Posts: 15; Member since: May 06, 2013

listen i have no time to make accounts you are the guy that probably has many accounts because you always bashing any phone that is not Samsung i have seen many of your posts.

65. tech2

Posts: 3487; Member since: Oct 26, 2012

I'd love if you can find me 1 article in which I have bashed other phones. I accept that I do like Samsung but I never bash other phones. Also, if you think there are so many Samsung fans on this site then why only my comments and other Samsung supporters are thumbed down if we support Samsung and yours not ? Maybe coz of ur several profiles. Your 2nd last comment even doesnt make sense. What is 'short this year' ?!?! and u still got thumbs up for that ?

78. jacko1977

Posts: 428; Member since: Feb 11, 2012

Samsung fanboys bash all HTC articles cause there phone come up short this year ??? i guess ur right since the s4 is out selling the one

76. jacko1977

Posts: 428; Member since: Feb 11, 2012

iphone suffers from more lag then my s4

81. juanyunis

Posts: 73; Member since: Aug 31, 2012

Well, i'm not a fanboy, read my comments, i use whatever is better for me. In my case, after i get my phone i rooted it, change the CPU governor to interactive and the scheduler to noop, and it's blazing fast, also removed all the bloatware from ATT. It's working good, no lags on games, touchwiz, etc. But that's ok, if you love your phone (HTC One) good for you, that was your choice, no one could blame you, i'm not saying that the phone is bad, i'm just saying that the real feature of this phone is the amazing sound quality, the great screen too, and the metal unibody, it's just that i chose the samsung because i liked it, it has new features like my old Note 2, and the multiwindow app (killer feature for me).

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