New T.V. spots for the Apple iPhone 4S highlight Siri, the new camera and the iCloud

Not one, not two, but three new television spots for the Apple iPhone 4S have been posted to YouTube and if you want to see the difference in how Apple promotes its smartphone compared with other manufacturers, just check out the trio of ads. In each spot, there are no robots battling humans or annoying oranges. Each ad discusses a feature of the Apple iPhone 4S and shows how it works, when it comes in handy and how easy it is to use.

One of the trio is another ad about Siri. As in the first spot, questions are poised to the personal assistant-including a very timely one about the weather (especially if you live up north)-and Siri provides the answers quickly. Another spot shows how iCloud allows you to make changes on your handset for work or play, that will show up on all of your other devices. And the last ad deals with the new upgraded 8MP camera on the back of the Apple iPhone 4S.

Those handling the ad campaign of other handset manufacturers should watch these three spots and take some notes.

source: YouTube (1), (2), (3) via electronista