New T.V. spots for the Apple iPhone 4S highlight Siri, the new camera and the iCloud

New T.V. spots for the Apple iPhone 4S highlight Siri, the new camera and the iCloud
Not one, not two, but three new television spots for the Apple iPhone 4S have been posted to YouTube and if you want to see the difference in how Apple promotes its smartphone compared with other manufacturers, just check out the trio of ads. In each spot, there are no robots battling humans or annoying oranges. Each ad discusses a feature of the Apple iPhone 4S and shows how it works, when it comes in handy and how easy it is to use.

One of the trio is another ad about Siri. As in the first spot, questions are poised to the personal assistant-including a very timely one about the weather (especially if you live up north)-and Siri provides the answers quickly. Another spot shows how iCloud allows you to make changes on your handset for work or play, that will show up on all of your other devices. And the last ad deals with the new upgraded 8MP camera on the back of the Apple iPhone 4S.

Those handling the ad campaign of other handset manufacturers should watch these three spots and take some notes.

source: YouTube (1), (2), (3) via electronista

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB



1. paulyyd

Posts: 340; Member since: Jan 08, 2011

hopefully phonearena prohibited michael heller from writing articles about apple products, I hate reading articles from an android fanboy journalist.

2. trin

Posts: 88; Member since: May 11, 2010

You would prefer it if they were written by Apple fanboys? Say this one for example? Because ya know nobody watches commercials on tv.

3. taco50

Posts: 5506; Member since: Oct 08, 2009

I agree. He has a hard time being objective he should write for the platform he loves. 3 revolutionary products by Apple.

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

They're evolutionary, not revolutionary. Siri is an expansion on voice controls, which have been around for years. It's very well done, but the biggest Siri trick-its nuanced understanding of questions and personable responses-are still all preprogrammed. Everything that Siri says and understands is simply the work of brainstorming Nuance-sorry, Apple*-employees sitting down and trying to guess what people will ask Siri. Thus, it's no surprise that when I stepped into the Apple store yesterday and asked Siri "why is Android better than the iPhone?" "she" couldn't even give me a retort like "don't you have it backward?" and instead offered a web search for the phrase. iCloud is yet another service that is simply an expansion on concepts already in place with Google Docs, Google Music, Picasa, etc. Nothing in the overall concept is completely unique; it's merely a more fleshed out service. And the iPhone's camera is great, but again, it does not employ any truly unique concepts. Apple just crammed the best camera they could muster into the phone. This is the harm that Apple's marketing has done. Whenever a cool new Apple product or service comes out, no matter what it is, it's called "REVOLUTIONARY!!!!"™ It's not enough that the product be great, or well done, or more fleshed out. No, Apple has to appeal to the desire for the unique that "REVOLUTIONARY!!!!" evokes. It's a lie, however; much like religion's cheapening of the word "love" and the interne's cheapening of "epic," we're seeing a cheapening of "revolutionary." Bringing open source to the mainstream was revolutionary. Siri is not. That's all I have to say for the moment.

10. taco50

Posts: 5506; Member since: Oct 08, 2009

Open source is a joke since android isn't really open where it counts.

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And where does it count, Taco? Android is open to any manufacturer who wants to use it as their OS. That counts. Users can gain the same level of access to the programming that the manufacturers have and install custom GUIs and make the phones do things they were never intended to do for customers. That counts too. So what are we talking about here, Taco? Android offers customers control over their phones that has been completely unprecedented in history. You talk about how Apple changed things at AT&T; however, the adoption of Android turned Verizon Wireless upside down in its policies. Before Android, Verizon had a strict policy that its own software/interface be installed over whatever the manufacturer originally included, and that Verizon have complete control over apps and such. It was all Verizon Verizon Verizon, on every device. It made it easier for people to go from one device to the next, but it made phones on Verizon boring and limited. For instance, a uniform complaint was that Verizon's music player interface sucked, yet every phone had it. When Android came out, it was assumed that Verizon would either never adopt an Android phone or that any Android device would be crippled by Verizon Verizon Verizon. However, the worst we've seen is that they'll throw their own apps on the phones ALONGSIDE the native Android apps. You're not limited to Vcast. You don't have to use VZ Navigator. And Verizon has been pretty good about not blocking access to apps. The fact that Verizon has messed with Android as little as possible, especially on devices like the original DROID, SHOCKED the tech world. Verizon essentially dumped their entire rulebook on phone software in the trash overnight when they adopted Android. And although AT&T tried to be more controlling at first and was late to the party in offering compelling and non retarded Android phones, they got their act together too. The iPhone may have changed how people saw smartphones much faster than would otherwise have happened, but Android changed how the carriers treated their phones and their customers. THAT'S revolutionary.

14. taco50

Posts: 5506; Member since: Oct 08, 2009

You must be kidding. Verizon phones are loaded with bloatware, unlike the iPhone. Android is also locked down and has to be rooted

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Locked down? Are you joking? You mist be joking. A new out of box Android phone does more than a jailbroken iPhone. Rooting just gives you even greater control than you already have. And "bloatware"? Its biggest offense is that it makes your app list longer. Some "bloatware" is actually quite useful, and you never have to use it. Do you honestly think I ever used Blockbuster, for instance? Nope. It's still light years ahead of where Verizon was a couple of years ago. Where has Verizon overwritten the manufacturer's GUI or apps in favor of its own on any Android phone?

16. squallz506

Posts: 1075; Member since: Oct 19, 2011

sniggly please dont engage taco, nothing good will ever come from it. you just cant reason with some people.

4. Carlitos

Posts: 671; Member since: Oct 23, 2011

I prefer the robots vs humans, like that girl from the bionic ads.

5. DROIDX0430

Posts: 469; Member since: Nov 24, 2010 that it...year and a half wait for a camera...siri...and icloud.....

6. networkdood

Posts: 6330; Member since: Mar 31, 2010

APPLE does as little as possible while making the phone as cheap as possible, while giving it the appearance of being a quality item.....great marketing and people fall for it.....

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When you don't have a compelling hardware release, you have to talk about new software. Although I would agree with Snig in that what Apple (and their fanboys) is claiming to be revolutionary is only revolutionary on iDevices.

9. warlockz

Posts: 156; Member since: Oct 10, 2011

I agree with the gent above a year and a half and really minor upgrades. Siri is useless it sounds cool but really its just a gimmick. Like I said before man doesuse not create things only manipulates existing things and clearly the iphone 4s shows how apple is running out of ideas. Listen up apple fans to the following...if one is looking for a solid simple user friendly phone iphone is a very good choice but it definately is not a top tier technology phone with lots of utility.

12. ivanko34

Posts: 617; Member since: Sep 04, 2011

Funny Apple pays to promote features of android phones

13. Pdubb

Posts: 249; Member since: Aug 08, 2011

I have a question. If you have a 16gb iPhone and a 32gb iPad and have iCloud enabled what happens when the iPhone gets full and you take a picture on your iPad or add a new song? Just curious about how it works when space is limited. I can't seem to find anywhere that discusses this scenario. The iPhone is on Sprint and my daughter wants one (she wants to do graphic design so she is considering the Apple ecosystem).

17. squallz506

Posts: 1075; Member since: Oct 19, 2011

well at least apple recognizes that there are only 3 notable improvements from the 4 to the 4s.

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