New T.V. spots for the Apple iPhone 4S highlight Siri, the new camera and the iCloud

New T.V. spots for the Apple iPhone 4S highlight Siri, the new camera and the iCloud
Not one, not two, but three new television spots for the Apple iPhone 4S have been posted to YouTube and if you want to see the difference in how Apple promotes its smartphone compared with other manufacturers, just check out the trio of ads. In each spot, there are no robots battling humans or annoying oranges. Each ad discusses a feature of the Apple iPhone 4S and shows how it works, when it comes in handy and how easy it is to use.

One of the trio is another ad about Siri. As in the first spot, questions are poised to the personal assistant-including a very timely one about the weather (especially if you live up north)-and Siri provides the answers quickly. Another spot shows how iCloud allows you to make changes on your handset for work or play, that will show up on all of your other devices. And the last ad deals with the new upgraded 8MP camera on the back of the Apple iPhone 4S.

Those handling the ad campaign of other handset manufacturers should watch these three spots and take some notes.

source: YouTube (1), (2), (3) via electronista





Related phones

iPhone 4s
  • Display 3.5 inches
    960 x 640 pixels
  • Camera 8 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5, 0.5GB RAM
  • Storage 64GB,
  • OS iOS 9.x

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless